5 KEYS FOR BUILDING

Is your business leaving money on the table? Too often, businesses shortchange the value of the customer experience, negatively impacting their bottom lines. The magic isn’t in fancy formulas or complicated spreadsheets. It’s all about engaging with your customers to transcend the four walls of your business, whether those walls are physical or virtual. Creating an ICONIC Brand means separating yourself from everyone else. So how do you create the kind of customer culture that will build Your ICONIC Brand? These 5 keys will unlock the path to a deeper level of service that naturally boosts revenue, so you can enjoy a life with more time off and financial freedom.

CLARIFY To build Your ICONIC Brand, you have to first ask yourself, “Who am I, and who is my ideal customer?” That sounds easy, but you have to be really specific. You have to know exactly what makes your business unique and what type of customer will be most drawn to what you’re offering. You need your message to cut through the clutter and reach the exact people who you want to become your customers for life. When you define your story and broadcast what makes you special, ideal customers will beat a path to your door.

CRAFT Knowing your precise goals is a necessary step towards making them a reality. It’s hard to hit a target if you don’t know where you’re aiming, so take some time to write down what you want your business to achieve. You can’t get dressed without choosing an outfit, and you can’t reach your goals without first defining them.

CULTIVATE Grandma’s “pinch of this and splash of that” approach might have made great brownies that were devoured in minutes, but it’s not a good method for building enduring relationships with your customers. Every ICONIC Brand has its own specific recipe for cultivating deep customer relationships that keeps customers coming back for life. To cook up an enticing secret sauce of your own, you have to perfect your recipe using a balanced blend of ingredients like service, communication and systems.

COMMIT Once you’ve fine-tuned your unique recipe, it’s time to plot out the precise steps you’ll take to reach your goals without being either pushy or passive.

CREATE There are 5 birds sitting on a wire. 4 decide to fly off… How many are still on the wire? One? Nope! The correct answer is 5. Deciding isn’t the same as doing. If nothing changes, nothing changes. You MUST take action to fly!

These steps are simple, but they’re not easy. You could actually sabotage your customer relationships AND your bottom line if you don’t do them right, so don’t wing it! Contact Customer Engagement Expert Ali Cudby to get the strategic mentor you need to build Your ICONIC Brand.