BUILDING A

LARGEST CHAIN OF

HAMBURGER FAST FOOD

RESTAURANTS

YES CORRECT ITS MC DONALD’S

SERVES 68 MILLION CUSTOMERS DAILYIN 119 COUNTRIES

1955-RAY KROC STARTED THE FIRST FRANCHISE

IN 1965 STARTED ADVERTISING WITH A 60

SEC. COMMERCIAL AD.

IN 1974STARTED RONALD

MCDONALD HOUSE TO HELP CHILDREN

WITH LEUKEMIA WHICH HAS EXPANDED INTO A GLOBAL CHARITY

EFFORT CALLED RICHARD MCDONALD

HOUSE CHARITIES

FAMILY AND CHILDRENON

IN 2000

•COMPANY LOST A LITTLE FOCUS

•2000 NEW RESTRAUNTS WERE LAUNCHED

•POOR CUSTOMER SERVICE

• EMPLOYEES WERENT TRAINED PROPORLY

“PLAN TO WIN” IN 2003

HIGH QUALITY CONSUMER EXPERIENCE

INCREASED HEALTH CONCIOUSNESS

Removed “Super Size Burgers”

SLOGANS INTRODUCED

MARKETING STRATEGIES DEVELOPED

1 $ MENU INTRODUCED

AMBITION

RECAP

DISCLAIMERCREATED BY GUIDED BY

Hardik Lodha

Sophomore at IIT Guwahati

+91-8011492168,9479869638

Pr. Sameer Mathur

IIM Lucknow

iimlfaculty2@gmail.com