steelhouse helps iconic fashion retailer extendits’ brand ... · fashion retailer extendits’...

. . 888.978.3354 [email protected] BRING ON THE CHALLENGE This women’s fashion brand originally partnered with SteelHouse to help drive sales through Facebook Retargeting, and were looking for new ways to feed those campaigns and expand their customer base. They knew if they could showcase their most popular products to a new audience across multiple devices, they would drive real value back to their business through their website. They wanted to avoid the attribution nightmare of using multiple partners, and were looking for a single-platform solution that would allow them to easily manage multiple campaigns. SteelHouse Helps Iconic Fashion Retailer Extend its Brand and Reach New Customers For over 30 years, this major women’s fashion brand has created stylish apparel that makes women look as great as they feel. With a combination of great style and warm, personal service, this clothing retailer relies on its website to reach a wider audience and give digital customers the same boutique experience their in-store customers enjoy. RETAIL APPAREL Industry REACH A NEW AUDIENCE & DRIVE CONVERSIONS Objective FACEBOOK PROSPECTING Solutions ENTER STEELHOUSE SteelHouse provided a new solution that let the fashion brand run dynamic prospecting campaigns across Facebook, featuring their most popular products. By utilizing SteelHouse’s Smarter Pixel, they were able to automatically pull from their product catalog and update the featured items daily – all with no work required on their end. SteelHouse ran ads across all Facebook placements as well as Instagram and the Audience Network, and targeted customers that were most likely to convert. This allowed them to reach an audience of new customers across multiple devices and platforms, and still tie it back to individual users thanks to running it all from the Advertising Suite. THE RESULTS The campaigns launched with SteelHouse reached nearly 5 million users over the course of 60 days, producing a click ROAS of 5:1 and an 18:1 overall return on ad spend. By providing the ability to run dynamic ads to highly valued users across Facebook and its network, SteelHouse let the fashion retailer introduce themselves and their most popular apparel to brand new, eager audiences. FACEBOOK PROSPECTING PERFORMANCE* CTR Overall CPA Click CPA Users Reached Overall ROAS Click ROAS Launching Facebook Prospecting campaigns has proven to be a solid conversion driver. In addition to generating awareness among millions of highly valued users across Facebook and its network, the client has also seen a great return on both click and overall ad spend. ALEXA TIERNEYMAHS Account Director “ ” $20.10 $5.47 3.24% 5:1 18:1 5,000,000 *USING 28 DAY CLICK & VIEW WINDOWS

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. . 888.978.3354 [email protected]

BRING ON THE CHALLENGE

This women’s fashion brand originally partnered with SteelHouse to help drive sales through Facebook Retargeting, and were

looking for new ways to feed those campaigns and expand their customer base. They knew if they could showcase their most popular products to a new audience across multiple devices, they would drive real value back to their business through their website.

They wanted to avoid the attribution nightmare of using multiple partners, and were looking for a single-platform solution that would allow them to easily manage multiple campaigns.

SteelHouse Helps Iconic Fashion Retailer Extend its Brand and Reach New CustomersFor over 30 years, this major women’s fashion brand has created stylish apparel that makes women look as great as they feel.

With a combination of great style and warm, personal service, this clothing retailer relies on its website to reach a wider audience and give digital customers the same boutique experience their in-store customers enjoy.

RETAIL APPAREL

Industry

REACH A NEW AUDIENCE & DRIVE CONVERSIONS

Objective

FACEBOOK PROSPECTING

Solutions

ENTER STEELHOUSE

SteelHouse provided a new solution that let the fashion brand run dynamic prospecting campaigns across Facebook, featuring their

most popular products. By utilizing SteelHouse’s Smarter Pixel, they were able to automatically pull from their product catalog and update the featured items daily – all with no work required on

their end.

SteelHouse ran ads across all Facebook placements as well as Instagram and the Audience Network, and targeted customers

that were most likely to convert. This allowed them to reach an audience of new customers across multiple devices and platforms, and still tie it back to individual users thanks to running it all from the Advertising Suite.

THE RESULTS

The campaigns launched with SteelHouse reached nearly 5 million users over the course of 60 days, producing a click ROAS of 5:1 and an 18:1 overall return on ad spend.

By providing the ability to run dynamic ads to highly valued users across Facebook and its network, SteelHouse let the fashion retailer introduce themselves and their most popular apparel to

brand new, eager audiences.

FACEBOOK PROSPECTING PERFORMANCE*

CTR

Overall CPA

Click CPA

Users Reached

Overall ROAS

Click ROAS

Launching Facebook Prospecting campaigns has proven to be a solid conversion driver. In addition to generating awareness among millions of highly valued users across Facebook and its network, the client has also seen a great return on both click and overall ad spend.

ALEXA TIERNEY-‐MAHS Account Director

“”

$20.10

$5.47

3.24%

5:1

18:1

5,000,000

*USING 28 DAY CLICK & VIEW WINDOWS

mailto:[email protected]?subject=

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