4 steps to better branding - in the electronic age

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4 Critical StepsTo better branding in the electronic

age

How to Brand


Optimize Current Communication

Helps rise above The Clutter Effect and build Trust

1

in The Response Gap.

4 Steps to Better Branding


85% of business communication today,

occurs VIA Email.

Fax Mail, OvernightVerbal

Email

Optimize Current Communication ! 1


Every one-to-one email can have

company branding or promotions

visually displayed.



Increasing the frequency that promotions are displayed

helps overcome the “Clutter Effect” and Builds Brand Trust

over time.

Example Reminder:It takes 8.4 attempts to get a buyers attention with your messaging



Employees send more than 15,000 one-to-one emails per year.

- Jupiter Research

Example

Small Company:(based on 20 staff at 300 emails/wk each)

- 6,000 per week- 25,000+ per month- 300,000+ per year

Small Company:(based on 20 staff at 300 emails/wk each)

- 6,000 per week- 25,000+ per month- 300,000+ per year



Would you send out business letters on a piece of scrap paper?

Sincerely,Branding Matters

Promote Wisely



You must promote vividly and consistently to rise above “The Clutter.”



People give more weight to information than they do to advertising.

By providing valuable content, you can bypass the “Clutter Effect”

and Build Trust over time.

Offer Education via RSS



You can evenEmbed your RSS into your Email

to double the Education potential.



Use Embedded Images in Email Newsletters

It helps overcome The Clutter Effect and reach More Prospects




Stripped Images indicated with

Most email programs strip “attached” images. So, they rarely get seen, unless the recipient decides to “Download Pictures.”

HTML email with“attached” images.



The Latest Technology. Make sure your email newsletter images

and visual content are getting seen.

Repeated imagerygets more attention and counteracts the “Clutter Effect.”



Don’t get stripped

People shop with their eyes.

If you are already spending the money to send eNewsletters every month…

You should use technology that Embeds your Eye-Catching Content A picture is worth a thousand words.



Get to the Point

Avoids being seen as Clutter

2




60% of email users only read 50% of the message.

- ClickZ

Get to the Point2Email recipients don’t have time

for your dissertation.


Use quick messages, Not long paragraphs.

(Helps break through “Clutter”)

Get to the Point2


Then,

link to more information so they can get the details.

(Helps build Trust)

Get to the Point2


Respond Quickly

To stay in front of viable buyers & work where interest is strongest.

3



Don’t prospect randomly. Get Alerts from those showing

the most interest.

An example of an Alert from a prospect clicking on an Email Promotion Banner.

Respond Quickly3


For someone returning to your Website to review additional information.

Return Website Visitor Alerts

Respond Quickly3


What if you could call Website visitors moments

after they entered your website?

Respond Quickly3


Use Real Time Web Traffic &

Identity Technology

To focus efforts “HOT Prospects”

Respond Quickly3


Be Fully Engaged & Interactive

To build Awareness and Trust

4




People spend more time gathering information before they make a purchase

decision.

A slower economy means:

Internet technologymakes this easier every

day.Prospective clients will notice if you are offering what they

want.

Be Fully Engaged & Interactive ! 4


Previous generations conversed on

Town Squares, at the city parks, and in Diners & Cafés.

Today, online interactive conversations take place on

Facebook, Twitter, Blogs, and similar web spaces.

The New Town SquareTM



To be successful with Interactive Media, you must converse in this

“New Town Square” by talking to people

about what they want and who you are.

Anything else would be “un-neighborly.”



The concept is not new.

To build a relationship with prospects,

focus on the conversation and NOT just on your message.

The internet is where many conversations

take place today.



Marketing is a Message

Conversation builds

Relationships



As in every environment, it is good to learn and stay aligned with:

• Acceptable Behaviours• Effective Practices• The Best Places to spend your

time• Ever-changing trendsOnline conversation requires the

same.



Interactive Media is not a fad.

In reality, it is just an instrument for society to shift back to a more

community-driven culture.

William Strauss and Neil Howe

expound upon this natural cycle in their books and research.



How to Start

Most Businesses:

- Start Simple- Use Proven Methods

- Blend Current Practices- Access Plug-in Solutions


Plug-in Solution

A Short Commercial Message

Our product that helps bridge The Response Gap & improve your branding

is

We welcome the opportunity to show you how

it can trim marketing losses and

grow your sales !!!


The Rapid Responder

Embedded EmailPromotion

• Enhanced Messaging• Consistent Branding• Higher Conversion Rates

• Prospect ‘Click Alerts”• Analytics on Every Email

• Compliance Control


The Rapid Responder

Web TrafficIN-site

• Visitor Identity Technology

• Better Prospecting• Sales Staff Access Tools• Competitor Strategy Insight

• PPC Fraud Protection


The Rapid Responder

IntegrationSocial Media

• Growth of Organic Traffic• Improved Buyer Experience

• Increased Internet Presence

• Keeping Up with Trends• Positive Effect on Marketing

• Monthly Reports & Tactics

4 steps to better branding - in the electronic age

Business

company branding

yearsmall company

clutter effectand

brand trust

electronic age

response gap

buyers attention

onetoone emails