4-1 technology – impact on our lives information technology– processes and applications that...
TRANSCRIPT
4-1
Technology – Impact on Our Lives
Information technology– processes and applications that create new methods to solve problems, perform tasks, and manage communication.
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The Impact of Technology
Technology – the application of knowledge, including the processes and procedures to solve problems, perform tasks, and create new methods to obtain desired outcomes
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Technology – Impact on Our Lives
•Improved global access•Faster productivity growth•Improved efficiency•Reduced costs
Technology has improved business effectiveness and reach
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Managing Information
Data – numerical or verbal descriptions related to statistics or other items that have not been analyzed or summarized
Data, knowledge, & information
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Managing Information
Knowledge – an understanding of data gained through study or experience.
Data, knowledge, & Information
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Managing Information
Information – meaningful and useful interpretation of data and knowledge that can be used in making decisions.
Data, knowledge, & Information
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Management Information Systems
Management information system (MIS) – used for organizing and transmitting data into information that can be used for decision making.
Information is a major business resource. It is an asset to be developed and distributed to managers.
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Management Information Systems
•Breaks down time and location barriers•Global information access•Anytime, anywhere with wireless
Management Information System (MIS)
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Management Information Systems
MIS & Data Collection
•Collect data•Store data•Update data•Process and present information
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Management Information Systems
Database -- A collection of data stored in one place and accessible throughout the network.
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The Internet
Internet – Global information system than links many computer networks together.
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The Internet
World Wide Web – a collection of interconnected Web sites or pages of text, graphics, audio, and video within the Internet.
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The Internet
Intranet– a network of computers similar to the Internet that is available only to people inside an organization.
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The Internet
Extranet– a network of computers that permits selected companies and other organizations to access the same information and may allow collaboration and communication about the information.
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E-Business
E-Business – carrying out the goals of business through utilization of the internet.
E-business has the same goal as traditional business.
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E-Business
•Business-to-Business (B2B)•Business-to-Consumer (B2C)•Consumer-to-Consumer (C2C)
E-business models
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E-Business
B2B– use of the Internet for transactions and communications between organizations.
•Cisco Systems•Ford Motor Company•General Motors•IBM•Procter & Gamble
Business-to-Business (B2B)
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E-Business
B2C– delivery of products and services directly to individual consumers through the Internet (e-tailers).
•Dell Computer•MapQuest•Travelocity.com•Expedia
Business-to-Consumer (B2C)
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E-Business
C2C– market in which consumers market goods and services to each other through the Internet.
•eBay
Consumer-to-Consumer (C2C)
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E-Business
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Customer Relationship Management
•CRM – focuses on using information about customers to crate strategies that develop and sustain desirable long-term customer relationships.
CRM
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Customer Relationship Management
•Developing long-term customer relationships•Building satisfying relationships•Provide the best product solution for customers
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Legal and Social Issues
•Privacy•Consumer tracking via Internet purchases•Data gathering via “cookies”
Privacy, identity theft, & intellectual property
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Legal and Social Issues
•Spam – unsolicited commercial e-mail.
Privacy, identity theft, & intellectual property
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Legal and Social Issues
Spam Volume by Country
25
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Legal and Social Issues
•Identity Theft – criminals obtain personal information allowing them to impersonate others in order to use their credit to obtain financial accounts and make purchases.
•258,427 cases reported in 2007
Privacy, identity theft, & intellectual property
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Legal and Social Issues
Intellectual Property & Copyrights– protecting rights to property including:
•Songs•Movies•Books•Software•Ideas, creative materials
Privacy, identity theft, & intellectual property