360 Publishing, Social Media, and

Repurposing Content

Presented by:

Brad Babbitt, CMC MemberAmy Davis, CMC MemberAlicia Hickok, CMC Cochair

Traditional Publishing Model

• Brand derived from flagship product• Predominantly print • One audience type, single point of

consumption

Intermediate Model• Brand experience through print, web,

email• Written material transferred directly

from print to web• Two audience types (some overlap), two

points of consumption

360 Publishing Model

• Brand amplification through multichannel publishing

• Platform-specific content (original, repurposed, revised)

• Multiple audiences (some overlap), many consumption points

360 Strategy

• Focus on channels that are relevant to your audience(s)

• Apply your brand, content to each platform in appropriate ways

• Develop/optimize content for each channel• Drive consumers across channels • Set reasonable, measurable goals and apply tactics• Brand carefully to improve awareness

An idea starts as a newsletter article…

…turns into a Facebook post…

…and then a tweet.

An article can also become a Sound Advice podcast or a Roundtable.

Different Uses for Social Media• LinkedIn:

– Building a community– Conversation-starting

resource– Professional outlet

• Facebook:– Fun and engaging– Games

• Twitter:— Breaking news— Important events from live meetings

Good Examples of Social Media Posts

Facebook

Twitter

LinkedIn

Questions?