repurposing your public relations content

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Carrie Morgan@morgancarrie

What is the difference between copied vs. repurposed content? #PRprochat #PRprochat: First Thursdays @ 3pm EST

Repurposing Your PR Content

https://twitter.com/morgancarrie/status/619220111669481473

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So many seem to think repurposing is just copying/pasting existing content. Rewrite it! Delve deeply into one point! Create! #PRprochat #PRprochat: First Thursdays @ 3pm EST



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I view repurposing as a content kickstarter – inspiration and doing more with less. Multiplication, not duplication #PRprochat #PRprochat: First Thursdays @ 3pm EST



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Troy Sandidge@Troy_Sandidge

I think "repurposed content" eliminates anybody claiming "social plagiarism". I think it gives it more meaning than copied. #PRprochat #PRprochat: First Thursdays @ 3pm EST


https://twitter.com/Troy_Sandidge/status/619220693889232896

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FreshSparks@FreshSparks

People probably underestimate the reach that repurposed content has, and also don't make the time to recreate #PRprochat #PRprochat: First Thursdays @ 3pm EST


https://twitter.com/FreshSparks/status/619221166650171392

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Shocase@Shocase

it's harder than it looks! Many may find the amount of work involved daunting. #PRprochat #PRprochat: First Thursdays @ 3pm EST


https://twitter.com/Shocase/status/619221981393743872

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This is where "social etiquette" comes to play. It's not about writing all the time, but repackaging saves time yet gives credit. #PRprochat #PRprochat: First Thursdays @ 3pm EST



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Can you use someone else’s blog post? Images? Content? #PRprochat

#PRprochat: First Thursdays @ 3pm EST



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You aren’t protected by giving attribution when you use someone’s blog post verbatim. Don’t do it! #PRprochat




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Fair Use of Content law: only use what you need to make a point. A quote, a paragraph, a sentence. #PRprochat #PRprochat: First Thursdays @ 3pm EST



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Copying someone else’s blog post into your blog without permission is stealing. Unless you syndicate w/ processes in place. #PRprochat #PRprochat: First Thursdays @ 3pm EST



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Ai Zhang@aiaddysonzhang

I don't even allow my students to do this! Show me ur original thoughts #PRprochat



https://twitter.com/aiaddysonzhang/status/619223800773804032

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In a world of constant info is demanded... don't forget or lose or sacrifice principles in the process. People respect original! #PRprochat #PRprochat: First Thursdays @ 3pm EST



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Benjamin Doda@BenjaminDoda

If pulling a quote/linking to another blog post isn't enough for you to get your point across, then you are doing it wrong #PRprochat #PRprochat: First Thursdays @ 3pm EST


https://twitter.com/BenjaminDoda/status/619224366249836545

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You’ve distributed your press release. How can you boost reach? #PRprochat




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Key points from a press release make a very nice SlideShare deck. Especially if you have visuals or video to embed. #PRprochat #PRprochat: First Thursdays @ 3pm EST



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Sure, use your press release as a post – but create a new one elaborating on the news. Provide detail or CEO perspective! #PRprochat #PRprochat: First Thursdays @ 3pm EST



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Create a quick video talking about the news in your release, then upload it to YouTube. Or podcast… Reach a fresh audience. #PRprochat #PRprochat: First Thursdays @ 3pm EST



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Lack of resources aren't an excuse any more - too many free tools make it easy! #PRprochat




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Ai Zhang@aiaddysonzhang

relate to something shared by popular trends and/or influncer #PRprochat



https://twitter.com/aiaddysonzhang/status/619226425787314179

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Upload a YouTube video in which the spokesperson summarizes the news in under 1-2 min directly to the camera/audience #PRprochat #PRprochat: First Thursdays @ 3pm EST



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Your new blog post is live. How can you promote it through repurposing? #PRprochat




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Create an image with a quote from your post. I do this for every post and it really boosts reach. Post w/ a link. #PRprochat #PRprochat: First Thursdays @ 3pm EST



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Taking one quote from a press release or blog and making a quote image is so fast. Visuals matter.#PRprochat #PRprochat: First Thursdays @ 3pm EST



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Create three tweets promoting the same piece of content, then schedule them throughout the day. Essential on Twitter! #PRprochat #PRprochat: First Thursdays @ 3pm EST



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Colin Jordan@colinjordan

I like to use ALL social mediums to promote blog posts - LinkedIn, Twitter, Facebook seem to work best #PRprochat #PRprochat: First Thursdays @ 3pm EST


https://twitter.com/colinjordan/status/619227247388553220

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Marketwired@Marketwired

A SlideShare presentation, interview, or infographic if you have designers on your team. #PRprochat



https://twitter.com/Marketwired/status/619227345786957824

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Colin Jordan@colinjordan

Short blurb teasers that can be quickly digested is the best way, get them excited and then deliver meaningful content #PRprochat #PRprochat: First Thursdays @ 3pm EST


https://twitter.com/colinjordan/status/619227480445030401

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Name at least THREE ways to repurpose an existing piece of content. #PRprochat




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Quote image, guest blog post and SlideShare deck. Post, video and podcast. Post, guest post and tip sheet PDF. Be creative! #PRprochat #PRprochat: First Thursdays @ 3pm EST



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If you create an automatic process of repurposing every content asset two ways, it becomes a simple habit. Be consistent. #PRprochat #PRprochat: First Thursdays @ 3pm EST



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You can repurpose B2B blog content into a LinkedIn post #PRprochat




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You don’t have a graphic designer. How can you make repurposed visual content? #PRprochat




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There are so many free and inexpensive tools to make graphics, that not having a designer shouldn’t hold you back. #PRprochat #PRprochat: First Thursdays @ 3pm EST



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If doing your own images, take time to learn solid design basics. You don't want to look amateur. #PRprochat #PRprochat: First Thursdays @ 3pm EST



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There are so many quick/easy #DIY free tools to make your graphics, of course nothing beats a true professional but it works. #PRprochat #PRprochat: First Thursdays @ 3pm EST



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Shocase@Shocase

LOVE Canva. Is there such a thing as too many quote images? #PRprochat



https://twitter.com/Shocase/status/619231332837658624

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For inexpensive sources of stock photos for your quote images, I like Deposit Photos and Dollar Photo Club. #PRprochat #PRprochat: First Thursdays @ 3pm EST



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Picmonkey is great for infographics. #PRprochat




Carrie Morgan, author, chat moderator

First Thursdays @ 3pm EST

#PRprochat

a Twitter chat for PR pros

http://www.amazon.com/Above-Noise-Creating-Reputation-Digital/dp/1628652586

repurposing your public relations content

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