33210833 bgt 1001 digital media solutions for business

7/30/2019 33210833 BGT 1001 Digital Media Solutions for Business

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2008, Cisco Systems, Inc. All rights reserved.GT-1001

2008 Cisco Systems, Inc. All rights reserved. Cisco Public 2BGT-1001

Digital Media Solutionsfor Business

BGT-1001


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Video ChangesEverything



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Fact or Vision?Is there a difference!


As we consider our future technology needsbased upon our evolving business requirements,it is apparent that video will be pervasive withinour business processes and as such will formthe foundation in many of our applications.This transition will be fundamental for ourcustomers, suppliers and employees.

Nick FolkesIT Director | Tesco

2008 Cisco Systems, Inc. All rights reserved. Cisco PublicBGT-1001 6


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Communications in Transition

Stand Alone ProductsPast

Converged ProductsToday

True convergenceFuture

Work

Learn

Live

Work

Learn

Live

CONNECTEDEVERYWHERE

MOBILEWORKFORCE

ALWAYSLEARNING


Dramatic Traffic GrowthFueled by Video

Gopher, FTP

WWW

P2P

VideoContent

VideoCommunication

DominantTraffic Type

1993-19951995-2000

2000-20132013-2025

2025+

1995: Web Overtakes Gopher, FTP2000: Peer-to-peer Overtakes Web2010: Video Content Overtakes

Peer-to-Peer2015: Video Communication

Overtakes Video Content

37% CAGR 2006-2011

Source: Cisco Global IP Traffic Forecast, 2007


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hrsVideo content uploaded to YouTube

EVERY MINUTE !!


The IT Team Is Caught in the Middle

Enterprise Demands

Compliance

HA

Backup & Recovery

Security

QoSDR Strategies

Employee DemandsI want Facebook for theEnterprise...

Im going to do it whetheryou support it or not...

Why cant I get accessto


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Challenges of Video

Complexity Interactivity Capacity

n-displayproblem

Too manyformats

Delivering newexperiences

Hard to find andshare video

Video isreal-timeand interactive

Increasedcustomerexpectations

Video storage

Bandwidth

Experience

Fragmentedsolutions

Hard to use

User iscontrol-plane

B


FROMPackets

Implicit

Static

UnpredictableManaged

Content-agnostic

Endpoint-agnostic

How Networks Are Changing

TOStreams

Explicit

Dynamic

PredictableSelf-organising

Media-aware

Endpoint-aware


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Changing the ConversationAudience Specific

B u s

i n e s s

V a

l u e

Innovation

EmployeeProductivity

Collaboration andEfficiency

BusinessTransformation

Business Agility and MarketDifferentiation

ConvergenceIT TCOPays for Itself


Cisco Business Video Strategy


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Cisco on Cisco Video Solutions


Digital Media for Sales & Marketing

Reach more customer

React to competition

Deliver promotions

Increase brand loyalty

Traditional advertisingmediums

TV advertising

In-Store static signs

Cisco Digital Media Systems

and Digital SignageChannel marketing campaign

Advertising partner

8% uplift in certain products

Advertising, promotion, cross-sell/up-sell

Accelerated time to market

Greater competitive agility


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Digital Media for Manufacturing

Reach non-pc users

OH&S compliance

Deliver company messaging

Increase employee comfort / services

Notice Boards

Traveling Trainers

Newsletters

TV channels & DVD players

Cisco Digital Media SystemsEnterprise TV & MediaEncoder

Content licensing

New Business Processes

Reduction in OH&S claims

Individual awareness of recentcases

Greater employee alignment

More choice at a lower cost


Digital Media for HR

Deliver rich learning material

Global audience

Compliance (e.g. FSRA)

Need to share resources

Local & global facilitators

Web-classes (Webex)

External Providers

E-Learning / LMS

Cisco Dig ital Media Systems

Video Portal & Media EncoderLive Event Module

Store & forward or stream live

Reduction in L&D cost per

usersMore effective content delivery

More efficient use of resources

Global reach


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Digital Media for IT

Store & forward proceduresBandwidth throttling / provisioning

Server load balancing

Cisco Digital Media System &ACNS

Media aware networkarchitecture

Risk minimizing distribution

Content available locally

Distributed in off peak periods

Reduction in WAN traffic

Lower WAN TCO

WAN

Managing multiple mediadistribution

Controlling limited networkresources

Maximizing availability &quality


Future Business Video Systems

CiscoNetwork as the Platform

Cisco DigitalMedia SystemStreaming video todesktops and digitaldisplays

Interactive DesktopCollaborationRich MediaCollaboration

Cisco TelePresence

Next-Gen Collaboration

Video Surveillance

IP-based videosurveillance

WebEx

Web Conferencing plusVideo


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Capture the Video Opportunity

Build Video ReadyBuild Video ReadyNetwork ArchitectureNetwork Architecture

Deploy videoDeploy video solutionssolutionsacross the businessacross the business

Make Video part ofMake Video part ofyour business DNAyour business DNA


Q and A


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World of Solutions Demos

Nexus Range of Switches

Unified Communications Manager, Unity & MeetingPlace 7.0

Cisco Contact Centre Express 7.0

Cisco Wireless & Cisco Motion

Cisco and Ironport Security

Cisco ASR and Triple Play solutions with FTTx and Cisco IPTV

Infiniband and Virtual Blade Switches

Continue your Cisco Networkers learning experience byvisiting the following Demos located in the World ofSolutions


Meet the ExpertMake the most of your time at Cisco Networkers bymeeting one-on-one with a Cisco Expert. This is aninvaluable opportunity so dont miss out!

Visit the Meeting Centre in the World of Solutions toselect your topic of interest, your preferred expert in thatfield and to set up a specific time to meet onsite.


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2008, Cisco Systems, Inc. All rights reserved.


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33210833 bgt 1001 digital media solutions for business

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