30.07.2015 vodafone power talks ver02
TRANSCRIPT
TOPIC: “Enhancing Agricultural production through ICTs”“Production Data influencing growth in the agribusiness Sector”
By Robert M Kintu – Principal Consultant /MD
FIT Uganda Limited –Infotrade
Email: [email protected] / 0752 460 354
Twitter ID: @mjkintu
Skype ID : mjkintu
Vodafone Power talks 30th July 2015
Structure of the Presentation
• Emerging Trends in the Agribusiness Sector
• Use of ICT in Agribusiness
• Practical Demos
• Partnership Opportunities
• Question & Answers
Emerging Trends in the Agribusiness Sector
• Increasing need for production data ( Crops
specification ; Crop origin details etc.)
• Traceability of produce (from farmer to the Market)
• Community embracing investments ( Social
accountability)
• Individual profitability and economic engagement
• Building sustainable Markets
• Financial Record Management &Tracking
• Resources Planning and National Food Estimates
How we Define Market InformationData Market – Production Data- Transaction Data
• Market information is a business resource that contributes to the know – how and increases the chances for agribusiness actors to manageprevailing situations and plan for the future marketopportunities or sustainable a link market.
• It includes data from :
Production Marketing
Business
&
Profits
As a Farmer /TraderWho needs your Production Data? & Why?
Farmer Enterprise
Tillage & Seed
Companies
Financial Institutions
Markets
Input dealers
Insurance Companies
Governments &
Researchers
What are Associated
Benefits for the farmer ?
Data Collaboration
Embracing ICTs
Trends & Opportunities leading to use of ICT in agribusiness
Apps are Centered on Internet
Self Assembling Devices
Inter operability between Devices
IP Address to Control small
devices
Users demand for Convergence
Shared Data Channels -fiber
Shared Storages –Clouds
Shared Hardware services
New Standards service lay outs
Common data collection points
Information providers using
multiple channels
Source : Expert Consultations on Facilitating Convergence of ICT Channel for Agriculture, Paviljoen, Rhenen. The Netherlands, October 2014 by Robert Kintu
User Applications / ICT ChannelsMobile Phones ( Voice- Text- SMS)
Channel
Application
Purpose
Examples
Scalability
Sustainability
Adaptability
Continuity of Service
USSD/Text
Money transfers
Platforms
Financial services
M-PESA in Kenya, MTN Mobile money
Great potential
High
High
Private Sector/ Client Driven
IVR/Voice/Text
Extensions Information
Farm Extension & Advisors
CKW Grameen Foundation
High on Content
Low
High
Public Sector Driven/ supply Driven
SMS 8555
Market Information
Real time Price updates
Infotrade Basic
AGMIS
Medium Potential,
Revenue Share on cost SMS
Medium
Public/Pvt. Sector Driven
User Applications / ICT ChannelsRadio |Web| MobileApp
Channel
Application
Purpose
Examples
Scalability
Sustainability
Adaptability
Continuity of Service
FM Radios
Live Agribusiness Broadcast Programs
Farm Extension, Market Information, Interactive
Debates
CBS FM, MEGA FM, POL FM,
BUDU FM
Self Generated, Mixed donor /Pvt.
Medium
High
Private Sector/ Client Driven
MTN, ENSOL, e.t.c
Online -WWW
Web based Database
Content/ Learning portals/ Interactive
www.farmis .ug
www. Alluganda.info
High on Content
Low
Medium
Sector Driven
FIT Uganda
MobileApp
FARM Records/Traceability/
accountability
Market Information Exchange/ Farm extension
Infotrade Premier
High on Content
Medium
High
Public /Private Sector Driven
USE OF ICT IN AGRIBUSINESS Introducing the INFOTRADE APP
Android Windows OS
Getting to Use to Appas Farmer
MarketData
ProductionData
TransactionData
xx
x xx
xx
xxx
x
DownloadableWeather areaRegistrationCommodity pricesFuel pricesSeasons and season activities
MarketData
Collected by:AgriculturalMarketInformationAdvisers
• 35 Markets• 52 Reports year
Price information on 47 commodities
Information useful for all actors
National Coverage
MarketData Production
Data
Collected by:ProductionInformationAdvisers
Profile FarmersBusiness Advisory to Farmers
Information useful for Government in regards
to Food Security
409 PIAs
Farmer Profiling:
Baseline Studies, Farmer Identification Services, Traceability, Farm Record Management ,Business &
Financial Linkages
MarketData
ProductionData
TransactionData
Collected by: Live Virtual MarketplaceReal-time market information
Indicates marketbehavior
Information useful for Banks
MarketData
ProductionData
TransactionData
xx
x xx
xx
xxx
x
The whole system generates information
What crops are stable?
Where might sold crops be going?
Market Analysis Report
Production Analysis Report
Trade Monitoring Report
Critical Successful factors ICT for Agribusiness is Partnerships
ICT4Ag
Partnerships
Content Sourcing
Storage /Distribution/
Education
Technology development /Connectivity
Activity Funding and
Revenue share
Storage, Education,
Distribution :
• Level of education
• Literacy levels – ability to read & write
• Cost of Shared storage to start ups
Technology Development
& Connectivity
• Standard protocol deployment environment
• Policy Restrictions
Funding & Revenue
Sharing
• Funding of Innovative ICT project
• Conflict of Ownership
• In case of shared infrastructure what is the revenue share model for partners
Info point (U) Ltd an Advertising Business ServicesAffiliations : FIT Ghana, FIT Kenya, FIT ZimbabweLicensing of ICT Apps: FARMIS – SOKOPEPE in KenyaVisit : www.fituganda.com or www.infotradeuganda.comVisit : www.alluganda.info or www.farmis.ug
#fituganda.com
Who we are ?
18 years
In business
We appreciated your partnerships and trust that
has led us to Awards and Global Recognition in
the Agribusiness Sector.
CONTACT Robert M Kintu
Skype ID: mjkintu Twitter #mjkintu
email. [email protected] UGANDA LIMITED
Tel. 0414 532 393 /075 2 460 354
www.infotradeuganda.com www.fituganda.com
MY PROFILE Areas :
• Conceptual designs
• Developing Marketing Strategies
• Project design, planning and Implementation
• Business Content and Information Management
• Information System Designs, layout and plotting
• Performance audits and score system for public and private enterprise business monitoring. e.g. Parliamentary Scorecards
• Market information and Market Intelligence
Rtn. M.J. Robert Kintu,Managing Director , Principal Consultant with FIT Uganda
• Idea Motivator
• Marketing and Sales expert
• Business Development Services Expert
Education
• DBA Student, SMC University
• MSc International Marketing, Strathclyde University
• MBA, with Project Financing (University Dundee)
Key personal highlights• Architect Magazine Radio Program-
CBS FM 88.8 now in over 39 African countries
• Architect – Infotrade and FARMIS agricultural production, marketing and transaction applications
• Under take over 34 agribusiness value chain analysis studies
Years:
• 17 years in self employment business