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Welcome to…

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The Social Media System 2016

Week One: March 30th • Module 1: Designing Your Social Media

Service Business • Module 2: Create Powerful & Actionable

Social Media Strategy Week Two: April 6th • Module 3: Linkedin & Slideshare • Module 4: YouTube

SOCIAL MEDIA TRAINING SCHEDULE 2016

Week Three: April 13th • Module 5: Facebook Week Four: April 20th • Module 6: Twitter & Periscope

SOCIAL MEDIA COURSE SCHEDULE 2016

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Week Five: April 27th • Module 7: Instagram • Module 8: Pinterest Week Six: May 4th • Module 9: Tumblr • Module 10: Social Media Q&A

SOCIAL MEDIA COURSE SCHEDULE 2016

The Social Media Landscape

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Social Media Stats of Interest

• 72% of Internet Users in the US use FB… 25% of FB users visit FB 3+ times per day

• 90% of Instagram users are under 35

• 100 hours of video uploaded to YouTube every minute

• Tweets with 1-2 tweets enjoy 21 percent higher engagement

• Top Ten searches on Pinterest: Harry Potter, men’s fashion and Iceland!

Why Do Your Clients Use Social Media?

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Social Media Industry Report

May 2015

Profile of Ideal Social Media Client

• Clear on their purpose for using Social Media

• Active in at least two Social Media channels

• Open to investing MORE time (and money) to build their SM presence

• Interested in outsourcing many Social Media activities

• Interested more in the outcomes over the tasks!

Module One How Do Your Design a

Successful Social Media Service?

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Increase Social

Media IQ Develop

Current Skills

Establish Social Media

Presence

Offer Relevant Services and

Packages

Demonstrate Expertise

Build Your Network

Keep Right Mindset

7 Steps to Building your SM Service

Increase Social

Media IQ Develop

Current Skills

Establish Social Media

Presence

Offer Relevant Services and

Packages

Demonstrate Expertise

Build Your Network

Keep Right Mindset

1. Increase Social Media IQ

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1. Increase Social Media IQ

� Relationships first � Creates & curates what the

audience wants and needs � Listens to targeted conversations � Offers consistent value � Demonstrates credible expertise � Understands important of video

and images (uses a variety of media)

High Social Media IQ Low Social Media IQ � Products & programs first � Posts too many links to their

own content � Limited conversations � Unclear on needs & wants of

targeted audience � No consistent presence � Spread too thin across

multiple Social Media channels

Social Media

Pre-Course Assessment:

http://www.vaclassroom.com/smsurvey_2016

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Increase Social

Media IQ Develop

Current Skills

Establish Social Media

Presence

Offer Relevant Services and

Packages

Demonstrate Expertise

Build Your Network

Keep Right Mindset

7 Steps to Building your SM Service

What are the most important

Social Media Skills to develop in 2016 and beyond?

Top 10 Social Media Skills � Relationship-building

� Creative (Buzzstream reported 21% of SM users would unfollow

brands if content shared is too repetitive or boring)

� Image design & editing (Visuals are a BIG DEAL!)

� Systematic (Creating a publishing schedule, tracking SM contacts and maintaining multiple SM profiles requires organization and a system)

� Aptitude for learning new technology & apps

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Top 10 Social Media Skills � Writing (SM content needs to be captivating and well-written)

� Analytical (able to track and report on the important metrics for your

client’s business)

� Attention to detail (one accidental typo in a tweet can have disastrous consequences)

� Content Curation (Researching and finding the right content is an art form!)

� Project Management

How to keep your SM Skills sharp? 1. Take regular VAClassroom training of course!

2. Subscribe to a list of your favorite Social Media blogs

3. Practice on your own Social Media Presence

4. Become a Social media app junkie

5. Stay humble and never stop learning!

6. Teach Social Media through videos, blogs, local conferences etc...

7. Find a mentor (in our SM community)

Popular Social Media Blogs � Socialmediaexaminer.com

� SocialMediatoday.com

� Blog.bufferapp.com

� TheSocialMediaHat.com

� Razorsocial.com

� Sproutsocial.com

� JeffBullas.com

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Increase Social

Media IQ Develop

Current Skills

Establish Social Media

Presence

Offer Relevant Services and

Packages

Demonstrate Expertise

Build Your Network

Keep Right Mindset

3. Establish Social Media Presence

3. Establish Social Media Presence

3. Establish Social Media Presence

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3. Establish Social Media Presence

3. Establish Social Media Presence

3. Establish Social Media Presence • Active presence in at least 2 social networks

• Actively building a targeted following using such tools as

followerwonk • Social Media icons clearly displayed on website

• Clear and compelling presentation of Social Media Services on

website

• Showcase Social Media expertise through blog, videos, PDFs, and courses

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Increase Social

Media IQ Develop

Current Skills

Establish Social Media

Presence

Offer Relevant Services and

Packages

Demonstrate Expertise

Build Your Network

Keep Right Mindset

4. Offer Relevant Services & Packages

1. Who are your ideal Social Media clients?

� Small Brick & Mortar Businesses

� Business / Life Coaches

� Information Marketers

� Software / App Developers

� Realtors

� Trainers / Speakers

� Lifestyle bloggers

� Hobby-based businesses (Interior Design)

� Authors

2. What Social Media Channels will you focus on?

BIG THREE VISUAL WEB VIDEO BLOG / ARTICLES

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3. How will you package your services?

3. How will you package your services?

4. What will your charge?

Average hourly rate: $35 - $65/hour Create set-up packages and monthly maintenance programs Example: 10 Hour Package: $450 20 Hour Package: $800 (10% discount)

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Increase Social

Media IQ Develop

Current Skills

Establish Social Media

Presence

Offer Relevant Services and

Packages

Demonstrate Expertise

Build Your Network

Keep Right Mindset

5. Demonstrate Expertise

Build Credibility with Content! Blog Posts

How to videos

SM Posts

Podcasts

Webinars

PDF Reports / Ebooks

Slide Presentations

Courses

Build Credibility with Content!

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Showcase Testimonials / Case Studies

Showcase Testimonials / Case Studies

Linkedin Recommendation

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Increase Social

Media IQ Develop

Current Skills

Establish Social Media

Presence

Offer Relevant Services and

Packages

Demonstrate Expertise

Build Your Network

Develop Right Mindset

6. Build Your Network

6. Build Your Network • Build your email list with awesome free content!

• Attend industry conferences or local Social Media/Marketing

events

• Get connected in targeted social media groups (Ie. Realtors)

• Develop peer or mastermind groups

• Regular Social Media conversations

• Tap into Client’s network

Increase Social

Media IQ Develop

Current Skills

Establish Social Media

Presence

Offer Relevant Services and

Packages

Demonstrate Expertise

Build Your Network

Develop Right Mindset

7. Develop Right Mindset

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Important to remember…

Key to developing the right mindset

1. Follow the best Social Media minds and be a sponge

2. Practice new Social Media tactics and tools regularly (on yourself)

3. Enlist a buddy or accountability partner to support you as you develop your Social Media Services

4. Celebrate your small wins and successes!

5. Recognize that your skills and knowledge will be higher than the average client out there… so own that!

Social Media Pre-Course Survey

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Increase Social

Media IQ Develop

Current Skills

Establish Social Media

Presence

Offer Relevant Services and

Packages

Demonstrate Expertise

Build Your Network

Develop Right Mindset

7 Steps to Building Your SM Service

MODULE TWO

7 Steps to Creating a Powerful & Actionable Social Media

Strategy

The Social Media System 2016

SM Channels

SM Actions

SM Strategy

SM Outcomes

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Lag Indicators vs. Lead Indicators LAG INDICATORS LEAD INDICATORS

Lag indicators are you end results… the outcomes you and your client are hoping to accomplish! Example #1: Lose 10 pounds in 12 weeks Example #2: 100 new targeted email leads

Lead indicators are the actions that drive the end results and outcomes Example #1: Eat a max of 2000 calories daily. Example #2: Post 4X per day to Twitter and 2X per day to Facebook Page

The Social Media System 2016

SM Channels

SM Actions

SM Strategy

SM Outcomes

Keep a 12 Week Score Card for

Outcomes!

Keep a weekly score for SM Actions that

are executed!

Assess Social Media Presence

Define Your Social Media WHY

Profile Your Ideal Social Media

Contact

Set Your Social Media Goals

Build Your Social Media Marketing

Funnel

Set-up your Social Media

Management System

Evaluate Social Media ROI

7 Step Social Media Strategy

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Step #1: Assess Social Media Presence

1. Social Media Channels • What SM channels are you currently active in? • What SM channels should you keep using, stop using or start

using?

Step #1: Assess Social Media Presence

2. Target Audience • Who is your ideal audience? • What Social Media channels are they most active in?

Step #1: Assess Social Media Presence

3. Social Media Profiles • Are your profiles complete and up-to-date? • Do your profile resonate with your target audience?

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Step #1: Assess Social Media Presence

4. Brand Recognition • Do you Social Media profiles have brand continuity?

Step #1: Assess Social Media Presence

5. Content Posting • Do you have a Content Posting Calendar in place? • Are you organized and consistent in your posting? • Are you posting stuff that your audience wants and needs? • Are you currently using a Social Media Management tool?

6. Engagement

• Do you consistently receive shares, likes and comments for your posts?

Step #1: Assess Social Media Presence

7. Social Media Tools • Are you keeping up-to-date with relevant tools you can use to

power your Social Media efforts? 8. Social Media Measurement

• Are you currently tracking and evaluating your Social Media results?

• Are you effectively tracking email leads, sales revenue from your Social Media Campaigns?

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Action Task #1

Complete the Social Media Self Assessment in your Social Media Planner Doc.

Assess Social Media Presence

Define Your Social Media WHY

Profile Your Ideal Social Media

Contact

Set Your Social Media Goals

Build Your Social Media Marketing

Funnel

Set-up your Social Media

Management System

Evaluate Social Media ROI

2. Define Your Social Media Why

2. Define Your Social Media WHY

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VAClassroom WHY

Become the #1 Go-To-Resource for supporting Virtual Assistants to

develop the knowledge and skills to grow their client and income

opportunities!

Action Task #2

Answer the following question: 1. What is your Social Media WHY?

2. How does your Social Media

focus connect to your key business objectives?

Assess Social Media Presence

Define Your Social Media WHY

Profile Your Ideal Social Media

Contact

Set Your Social Media Goals

Build Your Social Media Marketing

Funnel

Set-up your Social Media

Management System

Evaluate Social Media ROI

3. Profile Your Ideal Social Media Contact

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Profile Your

Audience

Who are they? (demographics)

What are their passions & problems?

Where do they hangout?

What do they read / watch?

What do they talk about?

What are other industry leaders /

competitors doing?

3. Profile Your Ideal Social Media Contact

Action Task #3

Spend some time answering the six audience profile questions in your planner!

Profile Your

Audience

Who are they? (demographics)

What are their passions & problems?

Where do they hangout?

What do they read / watch?

What do they talk about?

What are other industry leaders /

competitors doing?

Assess Social Media Presence

Define Your Social Media WHY

Profile Your Ideal Social Media

Contact

Set Your Social Media Goals

Build Your Social Media Marketing

Funnel

Set-up your Social Media

Management System

Evaluate Social Media ROI

4. Set Your Social Media Goals

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Set Two Types of Goals ACTION GOALS (Lead Indicators)

OUTCOME GOALS (Lag Indicators)

• Write two quality blog posts per week

• Create and schedule 4 Twitter posts per day

• Re-pin 10 friends posts

per day in Pinterest

• Generate 250 new email leads in the next 12 weeks

• Increase Social Shares by 15%

• Generate $1000 in

revenues!

Action Task #4

Answer the following question: 1. First, identify 2-4 “Outcome

Goals” (Lag Indicators)

2. Second, start to map out the “Action Tasks” you need to execute to accomplish your “Outcome Goals”

Assess Social Media Presence

Define Your Social Media WHY

Profile Your Ideal Social Media

Contact

Set Your Social Media Goals

Build Your Social Media Marketing

Funnel

Set-up your Social Media

Management System

Evaluate Social Media ROI

5. Build Your Social Media Marketing Funnel

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5. Build Your Social Media Marketing Funnel

Social Media Contacts

Social Media Tribe

Email Subscribers

Buyers / Clients

Post valuable content

Engage in meaningful conversations

Create Signature Free Offer

Promote Paid Offer

Example Funnel

Social Media Contacts

Social Media Tribe

Email Subscribers

Buyers / Clients

Publish Social Media Tips

Post Social Media Survey

Free Social Media Success Master class

Social Marketing 2016 Course

Action Task #6

Build your funnel in your Social Media Planner document.

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Assess Social Media Presence

Define Your Social Media WHY

Profile Your Ideal Social Media

Contact

Set Your Social Media Goals

Build Your Social Media Marketing

Funnel

Set-up your Social Media

Management System

Evaluate Social Media ROI

6. Set-up Your Social Media Management System

6. Set-up Your Social Media Management System

Create SM Brainstorming Document

Build Weekly / Monthly Publishing Calendar

Utilize Social Media Scheduler / Management

Tools

• Create a Google Document to dump links, videos and any post ideas that come to mind

• Create a Google Spreadsheet to add content to post across specific networks (See Sample in Resource Area)

• Choose the right Social Media Scheduler Tool to manage and automate your posts.

Action Task #6

1. Review the Scheduler Tutorials for Buffer and Co-Schedule

2. Review Content Calendar Template.

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Assess Social Media Presence

Define Your Social Media WHY

Profile Your Ideal Social Media

Contact

Set Your Social Media Goals

Build Your Social Media Marketing

Funnel

Set-up your Social Media

Management System

Evaluate Social Media ROI

7. Evaluate Social Media ROI

7. Evaluate Social Media ROI

COMMUNITY STATS WEBSITE STATS BUSINESS STATS

• # of followers, friends, likes & connections

• # of engagements (post likes, shares, comments, re-tweets

• # of website visitors • Website data (from

Google Analytics)

• Email leads

• Product conversions

• Lead / conversion rate

• New Clients

Action Task #7

1. Determine what will be your metrics of success for your Social Media activities.

2. Map out how you will track your Social Media ROI moving forward.

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Assess Social Media Presence

Define Your Social Media WHY

Profile Your Ideal Social Media

Contact

Set Your Social Media Goals

Build Your Social Media Marketing

Funnel

Set-up your Social Media

Management System

Evaluate Social Media ROI

Seven Step Social Media Strategy

9 Buffer Tutorial

9 Co-Schedule Tutorial

9 Social Media Planner Guide

9 SM Content Publishing Calendar

Week One Resources