30 Minutes to Social Media Mastery, Part II

Tools for Making It WorkPresented by Jean Ann Van Krevelen

President, White Willow Mediawww.whitewillowmedia.com

Sponsored by Proven Winners and Grower Talks/Green Profit

Special Thanks to Our Sponsors!

Getting Started

• Social Media Management• Google services• Evaluation Tools

Social Media Management

There are several tools that will allow you to manage multiple social media accounts at the same time.

• Hootsuite• Seesmic• Tweetdeck

Social Media ManagementHootsuite offers great flexibility. Easy access to information and accounts:

• Web-based, companion mobile app• Scheduled updates• Updates to multiple social networks• Multiple users for one account

Social Media Management

Monitor conversations:• View multiple streams from Twitter,

Facebook, Facebook Pages, LinkedIn, MySpace, Foursquare

• Create and save customized searches• Track use of keywords

HootSuite Info Stream

HootSuite Twitter Lists

HootSuite Facebook Pages

Social Media Management

Evaluate Effectiveness:• Track clicks on links• Connect Google Analytics• Check Facebook Page Insights• View profile Insights/Klout scores

HootSuite Analytics

Google Organizational Tools

Google has many services that are huge time savers:

• Google Reader• Google Alerts• Google Calendar• iGoogle

Google Services

One of the best things about using multiple Google services is that they are designed to easily work together.

As we progress, I will give examples of how the various sites work collaboratively.

Google Readerwww.google.com/reader

Google Reader is an excellent tool for managing RSS content. In Google Reader you can:

• Subscribe to feeds (blogs, news, etc)• Organize feeds• Share your feeds with other

Google Readerwww.google.com/reader

Google Alertswww.google.com/alerts

Google Alerts gives you an easy way to track your online visibility. With it you can:

• Monitor the web for your brand• “Listen” to conversations on social sites• Respond quickly to negative commentary

Google Alerts www.google.com/alerts

Google Alerts www.google.com/alerts

Google Alerts www.google.com/alerts

Google Alerts can be added as an RSS feed to:

• Google Reader• iGoogle• Gmail (email alert)

Google Calendar www.google.com/calendar

Google Calendar is a web-based scheduling system that offers multiple benefits:

• Easy web access• Sharing of calendars • Scheduling of events• Invitations to attendees

Google Calendar www.google.com/calendar

Google Calendar www.google.com/calendar

Google Calendar www.google.com/calendar

Google Calendar coordinates with:• Gmail• Google Chrome (browser)

iGoogle www.google.com/ig

iGoogle’s primary function is to serve as a dashboard. With iGoogle, users can download widgets to:

• Access all Google products in one place (calendar, docs, maps, reader, alerts, etc)

• Access Google Analytics

iGoogle www.google.com/ig

• Google Blog Search and Customized Search

• YouTube Search• Google Talk/Voice• Facebook Feed/Updating• US/International News Headlines

iGoogle www.google.com/ig

Evaluation Tools

There are easy (and free) ways to track your impact across the web. These search engines aggregate and analyze interactions on hundreds of social sites.

Evaluation Tools

These sites gather data from:• Blogs• Forums• Micro-blogs (Twitter)• Social Networks (MySpace)• Comments• Q & A sites

Google RealTime www.google.com/realtime

Google RealTime is a listening tool that shows up to the minute social search results.

• Access right from google.com search page

• Limit search results by geography• See conversation thread without leaving

search page

Google RealTime www.google.com/realtime

Google RealTime search can be integrated with:

• Google Alerts• Gmail

Google RealTimewww.google.com/realtime

Social Mentionwww.socialmention.com

Social Mention is a real time search engine that also incorporates analytical data:

• Sentiment• Average time between mentions• Number of RT’s• Top Users

Social Mentionwww.socialmention.com

Social Mentionwww.socialmention.com

For More Information

• Watch for more Ball Publishing Webinars in the future!

• Check out www.whitewillowmedia.com for social media marketing consulting services

• Also, visit www.gardenshortspublishing.com to see our new service: high quality blog content, ready to import, for IGCs and other industry businesses

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