social media time crunch : social media marketing in 30 mins a day

© www.briancliette.com

Social Media Time Crunch

Social Media Marketing in 30 Minutes a day


2

Brian A. Cliettewww.briancliette.com

@briancliette

Digital Marketing Strategist

www.superlinkjuice.com


3

Monitor Respond Share

If all we did was monitor, respond and share on social media throughout the day.. I’m not sure anyone would get any work done at all.... We would literally be a world of Facebook Junkies ;-)


4

Not to worry if you don’t have every living breathing moment to dedicate to Social Media


Work Smarter5

80% 60% 90% 40% 80%

A winning social media strategy is all about working smarter and not harder. With a little strategy, a defined daily plan and some self-discipline 30 Minutes is more than enough time to Dedicate to Social Media.

30 Minutes is more than enough

A Little Strategy

Defined Daily Plan

Self-discipline


6

Why Do So many Digital Marketers Struggle?


7

Many marketers waste time with no defined strategy and lack of tracking!!!


8

A well designed, well tracked and consistently executed plan saves time


9

So what would you do if you only had 30 minutes to spend on social media?


10

So…..Do I have to post to all 1,200+ Social Networks Active on the Web?


11

United States Brazil Australia China United Kingdom

• Your brand does not have to be on every single social media channel out there. • Instead Focus on the social

media channels that draw your brands target demographic


12

A lot of wasted hours• “We're on social media for 3.6 hours

every day”. - Ipsos.com

• 4.2 hours per day-age 35 and under• 3.1 hours per day-35-49 years-old• 2.8 hours per day- age 50 and

over


13

To help us organize are daily defined plan.. Let’s look at the daily task of your Average Social Media manager.


14Daily Tasks of A Social Media Manager

CONTENT

CuratingCraftingPosting Scheduling

GROWTH

MeasuringAnalyzingPlanningExperimenting

COMMUNITY

RespondingListeningEngagingHelping


So how does this look in Practice ?

15

SOCIAL MEDIA

DESIGN

MAKETTING


16Spend 30 minutes to queue a day’s worth of epic content

5

1015

Minutes Collecting Stories

Minutes reading

Minutes Composing and Scheduling


17

What it looks like


18

In the five minutes you have to collect stories, you can grab anything and everything that catches your eye or seems like it might be helpful for your audience to read.

5 minutes collecting stories


19

Start reading. Be quick to toss out anything that doesn’t seem like it will work (and save for later the stuff you want to read but might not want to share).

15 minutes reading


2010 minutes Composing and Scheduling

Once you’ve spent 15 minutes reading through articles and starring the ones to share, head over to your social media management dashboard

Post Content, Add Context that makes since to your Fans, Create a Cool Image to Compliment the Content your Sharing... shareasimage.com , tryspruce.com, canva.com

Compose an original update for each network, and you’re done.

1 2 3


21

Helpful Tools For Epic Content


17 Unique Places to Find Content22

1 The Daily DiggAustin KleonZen HabitsSmartBrief

2 Subreddits

3 Pocket

4 Topsy

5

https://blog.bufferapp.com/17-unique-places-to-find-great-content-to-share

Goodreads.com

6 The Latest





7

8 Feedly

9

10 Twitter lists

11


Medium Collections

12 SlideShare

BuzzSumo

Sidebar





13

14 The Feature

15

16 Prismatic

17


Fre.sh

Google+ & Pinterest

Flipboard




25

2 Minutes

3 Minutes

10 Minutes

15 Minutes

Spend 30 minutes to clone what’s working well

How to spend the 30 minutes:• 2 minutes measuring stats• 15 minutes analyzing stats• 3 minutes planning experiments• 10 minutes implementing

experiments


26

8.23.2

1.4

1.2

6.6

3.9

3.1

1.2

8.2

3.2

4.3

2.2

8.2

3.2

5.4

1.2

What this looks like:


Measuring27

Measuring—is super fast. Log in to the various places where you collect stats on your social media marketing—Twitter Analytics, Facebook Insights, Buffer, and others. Pull the reports for the past 24 hours (or any timeframe you choose).

80%

Twitter Analytics Buffer DashboardFacebook Insights Google Analytics

90%

60%70%

80%


28

Type

Timing

Content

Formatting

AnalyzingThe type of post—Was it an image, a link, a video, or a status update?

The timing of the post—When was the post published? (Even more helpful when looking over a long period of time)

The content of the post—What words were commonly used in these updates?

The formatting of the post—How does the post look? Check for punctuation, where and how a link was places, hashtag usage, etc.


29Experiments

Experiment with the various items listed in the Analyzing phase

Make the changes, set your experiments, and you’re done!


30

" A Successful social media campaign starts with research and the research must be ongoing" - Susan Gunelius author of Blogging All in-One for Dummies


Helpful Tools for Cloning Success 31

TWITTER ANALYTICS FACEBOOK INSIGHTS SUMALL

BITLY SPREADSHEET HOOTSUITE


32

Spend 30 minutes to listen, engage, and deliver happiness

How to spend the 30 minutes:• 5 minutes to check your mentions• 5 minutes to check your notifications• 15 minutes to respond to questions

and seek out VIPs• 5 minutes to delight and be human

5

5

15

5


33

• For your first five minutes, dive into Mention to see all the times your name or your brand’s name has appeared on social media, in blogposts, and across the Internet.• For the next five minutes, hop into the

notifications section inside Facebook, Twitter, Google +, LinkedIn, and your other social media channels. For everything that slipped through the cracks with Mention (direct messages or being added to Twitter lists, for instance), here’s your chance to follow up.

What this looks like:


Helpful Tools for Engaging34


The Best Way to Spend 30 Minutes On Social Media

35

How to spend the 30 minutes:• 5 minutes rescheduling popular

content• 15 minutes queueing content from

your go-to sources• 10 minutes responding to

mentions on social media


What this looks like:36

• You can find popular content by checking your social media stats to see which posts performed well the last time you shared them.• Next, visit your most-trusted sources

of content, Queue this Content in Your dashboard

35%25%

40%

45%

50%

35%

65%


37

Respond and Engage On Social Media

Lastly - And the last component is to respond and engage on social media. Here I’d recommend going straight to the sources—the social channels themselves.


38

Respond and Engage On Social Media

• Check your Facebook notifications.• Check your Twitter notifications (tip:

click on “Mentions” specifically).• Follow up with new connections on

LinkedIn.• Welcome new additions to your circles

on Google+.• Reply to all the comments on your

posts.• Like, favorite, retweet, or comment on

posts from VIP lists.


39

And in 30 minutes a day you have managed a 6 channel social media strategy!

Basically, hit this list in order, from your most valuable social channel to your least, and get as far as you can before you run out of time.


40

Helpful Tools For the Best Social Media Strategy

• 1.Twitter, Facebook themselves• 2.Hootsuite/Dlvr.it• 3.Feedly


41

Closing Thoughts

It's imperative that you understand your business, audience and social media goals before you can determine where to start your social media marketing efforts.


42

Closing Thoughts

First experiment with different social networks to find the ones you actually enjoy and want to spend more time using.


43

Closing Thoughts

The key thing to remember is that engagement and storytelling are the key drivers behind All Financially successful Social media Campaigns.


44

Closing Thoughts

Find your best audience


45

Closing Thoughts

Create Compelling Content The Cornerstone of any social media marketing strategy is creating Really Amazing content.


46

Closing Thoughts

Give Give Give AskSpend 80% of your time Engaging/Giving and 20% focused on your promotional items.

Must marketers get this twisted


47

THANKS