3 Tips for Optimizing for Bingfor 2014

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Although many SEOs

tend to focus on ranking factors related to Google, it’s important to not forget other influential search engines like Bing and Yahoo.

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One advantage of optimizing for Bing is that it isn’t quite as competitive as Google, so there’s a greater chance of enjoying a highly successful SEO campaign.

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A recent Searchmetrics

study found that although many of the same

factors contributed to SEO success on Bing and Google, only 37.3% of the domains on the first pages of each search engine were the

same, while only 24.7% of the URL’s were the same.

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Those statistics indicate that there are definitely some major differences between Bing and Google!

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As you think about optimizing for Bing, make sure that you emphasize the following strategies, because they correlate with some of the top ranking factors for the search engine!

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These 3 tips will help you optimize your site for Bing.

1. Get Social•

On Bing, social signals were shown to have a close connection with higher rankings.

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In fact, social signals dominated the top of the list of ranking factors.

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For instance, the top three ranking factors were Google +1’s, Facebook comments, and Facebook shares.

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Tweets and pins were also near the top of the list.

1. Get Social

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Clearly, it’s super important to boost your social signals if you want to rank well on Bing.

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Social signals play a key role in Google rankings as well, so why not make social a more important part of your SEO strategy?

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Try using a variety of social sites in order to connect with a more diverse group of people.

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Engage with the community to demonstrate that you are knowledgeable and interested in their concerns.

2. Build Up Your Backlinks•

Backlinks

are another top ranking factor on Bing, according to this

study.•

Higher numbers of backlinks

meant higher rankings, plain and

simple.•

Expanding your backlink

profile is intrinsically related to how you

approach the rest of your SEO campaign.•

You can use tricks like guest posting to gain more backlinks, but the best backlinks

come from organic interest in your brand.

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The best way to attract that kind of interest? Enhance your social presence and publish awesome content.

3. Improve Your

Content

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Both Google and Bing agree -

great content should be at the core of any strong SEO campaign.

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Searchmetrics

found that strong content correlates almost completely positively with better rankings.

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The study clearly demonstrates how great an impact content can have on your SEO success when you consider factors like word count, relevant keywords, links, and titles.

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Improve your content by keeping it high quality and relevant.

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Both Bing and Google are looking for content that directly addresses the concerns of the searcher in an authoritative voice. If you aren’t confident about your ability to produce this kind of great content on a regular basis, consider working with a content writing service.

• What are your top tips for optimizing for Bing?

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