Microsoft Confidential

Bing and Its Advertising Opportunities

Cedric Chambaz | EMEA Marketing Lead

Bing Ads

@CEDRICtus

Microsoft Confidential

* Bing Only

1. The Yahoo Bing Network includes Microsoft and Yahoo! sites in Europe. comScore qSearch (custom), June 2013.

2. Nielsen NetRating December 2012

Together, Yahoo Search and Bing deliver

a competitive search offering

that provides advertisers quality audiences

through a new, enhanced global platform

that enables stronger business results with less effort.

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Bing Ads: a global platform for a quality reach across 5 continents

Existing MarketsEurope AmericasUK

France

Ireland

Spain

Italy

Netherlands

Norway

Germany

AustriaSwitzerland

Finland

Sweden

Denmark

USA

Canada

MexicoArgentina

PeruColombia

Venezuela

Chili

Brazil

AsiaIndia

AsiaChina*

Indonesia

Malaysia

Philippines

Singapore

Thailand

Vietnam

Australia*

New Zealand*

Hong Kong

Taiwan

New!

Buying Power Index (worldwide)

* Bing Only

1. The Yahoo Bing Network includes Microsoft and Yahoo! sites in Europe. comScore qSearch (custom), June 2013.

2. Nielsen NetRating December 2012

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Impressions have increased 44%. The click

rate jumped by 43% whilst the cost per click

dropped 46%.

Jana Fiaccola, QUISMA GmbH

“ ”UK CPCs are 25% lower than Google’s. ROI is 8%

higher than Google’s

Adobe Media Optimizer custom research comparing YBN to

Google, Dec 2012

“ ”The easy handling enables account managers to

invest more time in Bing Ads. Yahoo Bing

Network is an important part of the advertiser

mix to target users that don‘t use Google.

Mirko Teichert, Blue Summit Media GmbH

“”

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Marin Software Custom StudyYahoo Bing Network grows clicks whilst maintaining low prices

+88%

Clicks

The Eurozone

Sample of the Marin Global Search Index, customers buying in EUR, Q2 2103 indexed vs. Q2 2012. All devices, partner Network excluded.

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Great traffic that advertisers want more of….

Yahoo Bing Network Mobile & Tablet is growing

MOBILE TABLET

UK Volume by Device 2012-13

Windows Phone Up 3.7 points in the year to May 2013

to 7.8%2

iOS29.9% UK share in May 20132

5X2.5X

1Internal YBN data, YoY growth Jul 13 vs. Jul 20122Source: http://wmpoweruser.com/kantar-windows-phone-shows-strong-growth-in-most-global-markets/

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Delivering differentiated user experiences

100 million

copies

60 million

consoles

1 billion use

Office

700 million

registered users9.2% share EU5

Bing Integration Into OfficeEnriching our productivity with seamless search capabilities.

Bing Finance for Excel

1

Bing Maps for Excel

2

Bing Image Search for Word

3

Bing News Search for Word

4

Bing Dictionary for Word and Excel

5

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Windows 8.1 Smart Searchpowered by Bing

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Questions?