aims hyper local advertising platform
TRANSCRIPT
Current Scenario
Chennai Central Railway Station has daily 150+ trains with 2,30,000+ Commuters moving to different locations in India
More than 20% trains getting delayed every day
India 3rd largest Country with 117 million users and to reach 204 million by 2016 with growth rate of 43%
Commuters use Data packs more that calling. Where majority use is only for Entertainment
Telecom data packs are costlier and playing videos is more expensive
People require engagement source to pass time while waiting for train and the average wait time is 30 min
Therefore AIMS
Therefore AIMS is an innovative Hyperlocal Marketing platform for reaching the target audience at the same time keeping an eye on the last mile information about the person who have seen the advertisement
Name, Age, Gender, Phone Number, email, Destination
Web Pages Browsed, TV Channels viewed, Books Read, Coupons Redeemed
Time Spent, Advertisement seen clicked and Responded
This information is used to retarget the customer in real time through our Marketing Automation system
Automated SMS, email, Voice Broadcast or Call Connect
All these Details are logged in the system and reported via Mobile App and Web Dashboards
Schematic
Entertainment
Internet
Information
Coupons
Advertisers to see relevent information visualized on
Live Dashboards
1. Commuters enter Wi-Fi Zone get access to Wi-Fi
2. Wi-Fi Assistance will be around to help or assist
3. Users get connected to the System
1. User connects using Laptop, Tabloid, Smartphone 1. Entertainment 30+ Local Channels 2. Internet High Speed Internet browsing 3. Coupons Instant Discounts & Coupons 4. Information Travel related info
1. User Logs in into the system by entering general information
2. They receive OTP 1. This used for access
Internet 3. They get access to
1. 30+ Local and other TV Channels
2. 30 Min of Free WiFi Usage 3. Discounts and Coupon 4. Important Information
Branding Opportunities
2 Login Box
6 Top Banners Ad’s
6 Footer Banners Ad’s
30 Television Static Panel Ad’s
Video Ads On Demand / Push Ads (time based)
Page Structure
Split Visibility
High Visibility
Maximum Visibility Main Login Page
Home Page
Entertainment
TV Panel Ad
Internet
Internet Login Internet Small
Ad
Coupons Information
Login Page
Southern Railway Welcomes you… Enjoy with Free Wi-Fi
Age
Gender
Mobile
Submit
Login Page Branding (Dynamic)
Main Login Ad Central Banner
Maximum 5 advertisers with display time of 1 minute Display Frequency every 5 minutes
Rs. 35,000/- Per month
Page Branding
Southern Railway Welcomes you… Enjoy with Free Wi-Fi
Entertainment Zone
Will have 30 Local TV Channels
Streamed Live
Internet Zone
Will have access to Hi
speed internet for 30 min
Information Zone
Will have Travel related information
Coupons Zone will have
Branding option with
local discount coupons
Top Banner This is a Static banner | Fixed Time Period i.e. 30 Days | Cost Rs. 15,000 /-
Footer Banner This is a Static banner | Fixed Time Period i.e. 30 Days | Cost Rs. 10,000 /-
Channel Page | Coupons
Welcome Message
Top Banner This is a Static banner | Fixed Time Period i.e. 30 Days | Cost Rs. 15,000 /-
Footer Banner This is a Static banner | Fixed Time Period i.e. 30 Days | Cost Rs. 10,000 /-
Coupon Pan
Brand A
Brand B
Brand C
Brand D
Brand E
TV Panel Advertisement
Southern Railway Welcomes you… Enjoy with Free Wi-Fi
TV Panel Branding Per Channel
Total Channels 30
TV Panel Branding This is a
Static banner |
Fixed Time Period i.e. 30 Days | Cost Rs.
15,000 /-
Internet Login Page
Southern Railway Welcomes you… Enjoy with Free Wi-Fi
Enter Your Password
Submit
Enter Your Username Top Banner This is a Static banner
Footer Banner This is a Static banner
Internet Login Page Central Banner
Maximum 5 advertisers with display time of 1 minute Display Frequency every 5 minutes
Rs. 35,000/- Per month
Internet Login Page Central Banner
Maximum 5 advertisers with display time of 1
minute Display Frequency every 5
minutes Rs. 25,000/- Per month
Other Branding Options with AIMS
Registration Confirmation Branding
10 Seconds video on login page
Banner Size
Advertise Benefits
Promotion of your Brand in an area of high flux commuting
Measure Eyeballs in real time using Live Dashboards via. Mobile Apps
Opportunity to See for on Scree Advertisement in a Day
24 X 60 = 1,440 min
Average Time Spent is 30 Min per User
Last mile information of people seeing your Ad
Name, Email, phone number, Age, Gender, Destination
Get access to SMS and email Communication Platform with Rea-Time Data for Target Marketing
Rate Card Sr. Type Description Rate Per Month
1 Main Login Page • Max 5 Advertiser with 1 minute refresh Rate Rs. 35,000/-
2. Login Confirmation Box • Max 5 Advertiser with 1 minute refresh Rate Rs. 25,000/-
3. Main Page Top Banner • Max 10 Advertisers with 1 minute Refresh Rate Rs. 25,000/-
4 Main Page Bottom Banner • Max 10 Advertisers with 1 minute Refresh Rate Rs. 20,000/-
5 Sub Pages Top Banner • Max 10 Advertisers with 1 minute Refresh Rate Rs. 20,000/-
6 Sub Pages Bottom Banner • Max 10 Advertisers with 1 minute Refresh Rate Rs. 15,000/-
7 TV Panel • Max 15 Advertisers with 1 minute Refresh Rate Rs. 15,000/-
8 Internet Page Main Box • Max 10 Advertisers with 1 minute Refresh Rate Rs. 25,000/-
9 Internet Page Small Box • Max 10 Advertisers with 1 minute Refresh Rate Rs. 20,000/-
10 Push Video / Image Ad • 10 Second duration, main Page Login Ad Rs. 50,000/-
What is Therefore all about?
Therefore is a Techno-Marketing company with a core focus on Offline to Online Marketing Automation It captures last mile information of the customer interacting with a brand across all
media platforms and in real-time
It helps Businesses connect to their customers, measure everything about their communication and effectively help close a deal
The core competency of Therefore is Analytics and Reporting systems
Built on a Big Data platform the system is highly scalable and can be integrated with any other technology and platforms
In a nutshell, we provide an integrated platform in order to arrive at an informed decision
Our Service Offerings
Prosumer Matrix
• Ad efficacy management
• Promotional management
• Intelligent Response Management
Neuromers
• Ethnography
• Lead Nurturing
Therefore Matrix
• Dynamic Landing Pages
• Keyword Call Tracking
• Click To Call
Impart
• BTL Activation
• Interactive Standees
BuzzAngles
• Digital PR Mapping
• Mention Analytics
AIMS + Artha
• Hyperlocal Marketing Platform
• Target Advertising
Research and Live Dashboards
Mumbai:
• Dr. Anar D Rupji +91 9819684463 [email protected]
Bengalooru :
• Dayanidhi M +919762799092 [email protected]
For Demo http://therefore-d.net/aims-demo/
Thank You