bing ads holiday insights for campaign planning
TRANSCRIPT
Bing Ads Insights for Your Holiday Planning
Abridged Version For the full download register at https://aka.ms/holidayinsights
Mandy Leifheit
Sr. Strategic Account Manager
Bing Ads, Microsoftwww.linkedin.com/in/mandyleifheit
MJ DePalma
SEM Pro Channel Manager
Bing Ads, Microsoft
@mjdepalma
Scott Finholm
Account Director
Bing Ads, Microsoft
@Finholm
Linda Shi
Retail Marketing Manager
Bing Ads, Microsoft
www.linkedin.com/in/LindaShi
#BingAdsWebcast
KNOW when are shoppers
searching for gifts
LEARNhow should I plan
for key dates
TRY best practices to
step up your game
3 Keys to Successful Holiday Planning
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4
The Shopping Season
KNOW when are shoppers
searching for gifts
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20%
35%
19%
5%2%
5%
41%
24%
11%14%
3-6+ Months
Before
1-2 Months
before
2-4 Weeks before 1 Week before Day of the
Holiday
Christmas Hanukkah
Mark your calendars for a lengthier shopping season
As the days get shorter, the shopping season continues to lengthen. In fact, 1 in 5 Christmas shoppers in the US have noted that they plan to begin as early as August.
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69%US Holiday shoppers webroomed.
Many holiday shoppers “webroom” – or check out products online before visiting the brick-and-mortar store to purchase.
Shoppers are more omnichannel than ever.
Savvy holiday shoppers showroom – or visit a brick-and-mortar store to check out its “showroom” of products before buying online, often for a lower price.
Deloitte, “Deloitte 2015 holiday survey,” October 2015.
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Shoppers research their purchases
ahead of time. 8 out of 10 of the highest
search volume days on mobile on the
Bing Network occur in November, and
skew for weekends. 2
Black Friday and Cyber Monday are the
only top 10 ecommerce to occur in
November. 1
1
2
2
6
16
10 5 4
6 7 9
10 3 1
Top 10
Mobile
Search Days
Top 10 PC/Tablet
Search Days
November is for window shopping on mobile
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1
2
$1.48B
$1.95B
21
8 2
1 2 3
5 4 9
8 7
A lookback at December 2015Cyber Monday isn’t a single day event.
Actually, it kicks off a 3-day of marathon
of huge desktop search volume 2 and
ecommerce spending. 1
Don’t forget about December 11, which
represents more ecommerce revenue
than the celebrated retail holiday Green
Monday.
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Top 10
Mobile
Search Days
Top 10 PC/Tablet
Search Days
1
2
Cyber Monday
19
December 2016
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Green Monday
T-2 Weeks
10
Extend your Holiday cheer with the Bing Audience
50MUnique searchers
exclusive to Bing
Network1
+20%Higher spend
from shoppers on
Bing Network2
36%Paid click share
for Bing Network
ads in retail3
s
Lower CPC vs.
Google AdWords
in most verticals4
SO
UR
CE
1 Mic
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ud
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rese
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eb
and
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ate
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om
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ece
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; Bin
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etw
ork
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Mic
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ites,
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ites
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nited
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ate
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ries
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om
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4M
ari
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oft
ware
US C
PC
by
Vert
ical Q
4 2
015
.
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LEARNhow should I plan
for key dates
TRY best practices to
step up your game
#BingAdsWebcast
Pre-game First HalfSecond
Half
Over-
time
Black Friday &
Cyber MondayChristmas New Years
Holidays .
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Pre-game Checklist
Bing Shopping Campaigns
Budget Strategy
Mobile campaigns
Brand-term bidding
Maximize Text Ad Extensions
Universal Event Tracking - Remarketing
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For the full Bing Ads Holiday Insights game plan register for the on-demand webcast and download from the resource list:
https://aka.ms/holidayinsights
Join us this Thursday…. Launch a Shopping Campaign for the Holidays! We’ll show you how.
Register for the Bing Shopping Campaign webcast
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https://aka.ms/bingshoppingwebcast
Want more Holiday spirit?
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Download the full Insights Report
@bingads
linkedIn.com/company/bing-ads
facebook.com/bingads
blog.bingads.com
instagram.com/bingads
slideshare.net/bingads
youtube.com/bingads
Getting Started
Feeling the Holiday spirit?
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#BingAdsConnect
Thank you