3 factors that can improve your seo & conversions today

3 FACTORS THAT CAN IMPROVE YOUR SEO AND CONVERSIONS TODAYPresented By: Crystal Wiltshire

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• Provide advanced digital marketing solutions• Businesses of all sizes and industries• World’s largest network of Internet Consultants • Service more than 80

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in Toronto, Canada


About the Presenter• Crystal Wiltshire• Senior Marketing Manager, gShift

Labs• Nearly 10 years experience in digital

marketing• Strong passion for content and

social marketing strategies• Blogger & Social Media Addict

@gshiftlabs


Agenda1. Mobile SEO2. Data-Driven Marketing Decisions3. Setting Up & Tracking Conversions

@gshiftlabs


1. Mobile SEO


What Is Mobile SEO?

Mobile search refers specifically to the search queries made on mobile devices vs a desktop, laptop or tabletUser experience is likely the same, but results may vary

Marketers have struggled to understand the difference

@gshiftlabs


Mobile SEO Algorithm• As of April 21st, Google now factors in

mobile-friendliness into ranking• If your site is not mobile friendly, you

may not be found• Continues Google’s effort to improve user

experience

@gshiftlabs


The Rise of Mobile Device Use

@gshiftlabs


Mobile SEO Elements

Page speedSite design

(mobile ready,

responsive)

Optimized images

Minimal HTML and CSS

Ensure fonts are legible

@gshiftlabs


Mobile SEO Data• Discoverability in mobile search vs desktop

search

@gshiftlabs

• Traffic by device and by channel• Mobile, local rank data

is crucial for local businesses


2. Data-Driven Marketing Decisions


What Is Data-Driven Marketing?• Marketers today have a larger strategy matrix than

ever before• Nearly every marketing activity has some

measurable component• Data-driven marketing evaluates metrics to gage

ROI• It is not always about a true, direct revenue based

return@gshiftlabs


Measuring Marketing Data

@gshiftlabs


Proprietary Marketing Data Sessions (traffic) by channel and by device

Conversion rates

Leads/Contacts generated

Site exploration - time on site, pages per session

Keyword rank data

Omni-channel content marketing performance – sessions, social shares, etc

@gshiftlabs


External Marketing DataOnline social

interactions

Web browsing behavior

Online search

behavior

Survey data from 3rd party

@gshiftlabs


Tracking Marketing Data

@gshiftlabs

• Web analytics platform with insightful dashboards• Google & Bing toolset –

Analytics & Webmaster• Social analytics from each

network


3. Setting Up & Tracking Conversions


What Are Conversions?

Completed a form• Request for demo• Newsletter sign up• Content download

Clicking a call button

Completing a transaction

@gshiftlabs


Setting Up & Tracking ConversionsConversions are a key

metric to track performanceEvery analytics system has

some form of goals or conversions

Review your system extensively to leverage the potential insights

@gshiftlabs


Why Are Conversions Important?

Take the guess work

out of marketing

effectiveness

Highlight what is

working and what is not

Allow for better ROI

Easy to do, but still under

used

@gshiftlabs


Questions & Answers

@gshiftlabs


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Thanks for Attending!


Thanks for Attending!MONTHLY INFOGRAPHIC: • “ROI Aficionados: Go Forth and Multiply Your Conversion Rates”• http://bit.ly/InfographicJune2015

COMPLIMENTARY CHEAT SHEETS: • “Eye-Catching Online Ads + the Magic

of Remarketing = Conversions Galore”• bitly.com/WSICheatSheets

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