5 ways to improve your sales page conversions
TRANSCRIPT
1. Test It
• Online marketing is continually shifting and marketers have to constantly try what works and what doesn’t
• Test elements on your site that matter when it comes to what your audience looks for
2. Define Value
• Differentiate your brand or service from competition
• Highlight what you have to offer prominently
• Answer a direct need of your customers
What’s In It For Me?
3. Create A Sales Funnel
• Often, marketers go straight for the sale without making a good pitch
• A sales funnel is meant to “prep” your audiences into committing to your offer
• Create awareness, build interest, close the sale
• Don’t be too pushy
4. Minimize The Jargon
• Jargon can make you sound like you know what you’re talking about, but what is the point when others won’t know what it is?
• Be clear, simple, and concise
• Keep it conversational
5. Expect Objections
• List down all possible questions that will prompt hesitation from your target audience
• Provide answers for all the questions that you just listed down
• Incorporate all these answers into your final sales page copy
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www.SeriouslySimpleMarketing.com