5 ways to improve your sales page conversions

7
5 Ways To Improve Your Sales Page Conversions

Upload: seriously-simple-marketing

Post on 28-Jul-2015

48 views

Category:

Marketing


1 download

TRANSCRIPT

5 Ways To ImproveYour Sales Page Conversions

1. Test It

• Online marketing is continually shifting and marketers have to constantly try what works and what doesn’t

• Test elements on your site that matter when it comes to what your audience looks for

2. Define Value

• Differentiate your brand or service from competition

• Highlight what you have to offer prominently

• Answer a direct need of your customers

What’s In It For Me?

3. Create A Sales Funnel

• Often, marketers go straight for the sale without making a good pitch

• A sales funnel is meant to “prep” your audiences into committing to your offer

• Create awareness, build interest, close the sale

• Don’t be too pushy

4. Minimize The Jargon

• Jargon can make you sound like you know what you’re talking about, but what is the point when others won’t know what it is?

• Be clear, simple, and concise

• Keep it conversational

5. Expect Objections

• List down all possible questions that will prompt hesitation from your target audience

• Provide answers for all the questions that you just listed down

• Incorporate all these answers into your final sales page copy