4 Google SEO Secrets To Generate Quality Conversions Strategies for staying one step ahead of the rest

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Contact us for a complimentary SEO Website Analysis.

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Housekeeping Items

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1 Getting Found By Search Engines Learn how Google discovers, indexes, and ranks webpages

2 Choosing the Right Keywords Understand your target audience for B2B and B2C sales

3 Generating Leads Create landing pages that funnel your site traffic into conversions

4 Evaluating Your Lead Quality Measure and track the quality of your lead generation

5 Tying It Together 360 tracking from keyword search to closed deal

Webinar Agenda

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What is at Stake Search engine use is growing rapidly

Currently, there are more

than 3 billion

searches/day on Google

Courtesy: SEOmoz

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Source : Jupiter Research, 2010

If you are not on the 1st page, you are invisible to most searchers

Search Engine User Behavior

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1 Getting Found By Search Engines Learn how Google discovers, indexes, and ranks webpages

2 Choosing the Right Keywords Understand your target audience for B2B and B2C sales

3 Generating Leads Create landing pages that funnel your site traffic into conversions

4 Evaluating Your Lead Quality Measure and track the quality of your lead generation

5 Tying It Together 360 tracking from keyword search to closed deal

Webinar Agenda

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Search bots follow links to get from page to page

1: How Do Search Spiders Crawl the Web?

Home Page

Category Level Page

Product Level Page1

Product Level Page2

Data Center

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• Crawling:

• Discovering new and updated pages on the web • Daily, weekly, monthly

• Indexing:

• Compiling data from crawls into data centers

• Serving Results:

• Based on relevancy • Over 200 factors considered • Content, keywords, links

Search bots follow links to get from page to page

1: How Do Search Spiders Crawl the Web?

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Several ways to positively influence search spiders to visit your site

1: How Do I Influence Google to Crawl My Site?

• Reduce and/or eliminate the amount of duplicate

content

• Submit and verify an XML Sitemap through

Webmaster Tools

• Reduce the click-depth required to visit deeper

pages

• Earn more links!

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Recommendation #1

Implement Google Webmaster Tools…TODAY!

www.google.com/webmasters/tools

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1 Getting Found By Search Engines Learn how Google discovers, indexes, and ranks webpages

2 Choosing the Right Keywords Understand your target audience for B2B and B2C sales

3 Generating Leads Create landing pages that funnel your site traffic into conversions

4 Evaluating Your Lead Quality Measure and track the quality of your lead generation

5 Tying It Together 360 tracking from keyword search to closed deal

Webinar Agenda

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Investigate Google Insights to compare long-term trends: www.google.com/insights/search

2: Keyword Optimization

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Select a mix of both “head match” and “long tail” keywords

2: Keyword Optimization

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Don’t forget about the long tail!

2: Which Keywords Should I Optimize For?

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Develop a “mapping” document that targets 3-5 keywords per page

2: How Many Keywords To Target Per Page?

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Recommendation #2

Identify the top 5 keywords your company needs to appear #1 on Google for…and where you rank on them today.

http://blog.kissmetrics.com/keyword-research-part-1/

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1 Getting Found By Search Engines Learn how Google discovers, indexes, and ranks webpages

2 Choosing the Right Keywords Understand your target audience for B2B and B2C sales

3 Generating Leads Create landing pages that funnel your site traffic into conversions

4 Evaluating Your Lead Quality Measure and track the quality of your lead generation

5 Tying It Together 360 tracking from keyword search to closed deal

Webinar Agenda

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• People tend to follow the eye path where the subject in the hero graphic

is looking

• Make your subject look at your ad creative if you want people to look at

it too

3: How Can I Capture Attention? Treat a hero image as a pointer to your call to action

Courtesy of: http://usableworld.com.au/2009/03/16/you-look-where-they-look/

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3: Navigate the Eye Encourage eye contact through the image subject

Courtesy of the Internet

Subjects are glancing towards

the call-to-action

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3: Simplify Your Forms Shorter forms are best; really consider which information is critical

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3: Simplify Your Forms Shorter forms are best; really consider which information is critical

Form is

minimal

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3: Simplify Your Forms Shorter forms are best; really consider which information is critical

Automatic cursor

placement

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3: Simplify Your Forms Shorter forms are best; really consider which information is critical

Trust signals

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3: Simplify Your Forms Shorter forms are best; really consider which information is critical

Reassurance

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3: Simplify Your Forms Shorter forms are best; really consider which information is critical

Clear wording on

submission button

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Recommendation #3

1. Look into your website analytics

2. Identify “Top Landing Pages”

3. What is the conversion rate of these pages?

www.google.com/analytics/

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1 Getting Found By Search Engines Learn how Google discovers, indexes, and ranks webpages

2 Choosing the Right Keywords Understand your target audience for B2B and B2C sales

3 Generating Leads Create landing pages that funnel your site traffic into conversions

4 Evaluating Your Lead Quality Measure and track the quality of your lead generation

5 Tying It Together 360 tracking from keyword search to closed deal

Webinar Agenda

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Ensure you are ranking on the right keywords to bring the right leads

4: Are Your Keywords Bringing You Conversions?

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Keyword Success

• Pinpoint the keywords that bring converted

leads to your site and forms

• Reference Keyword Selection

• Reference Keyword Mapping

• Carefully attribute an accurate lead source to

each closed deal

• Utilize an attribution management tool to

measure the best performing keywords

• Work to rank #1 on your top-converting

keywords!

Focus on the keywords that are driving converting traffic

4: Tie Your CRM to Your SEO

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Recommendation #4

1. Look into your website analytics

2. Identify Top Organic Keywords

3. What is the conversion rate of top organic keywords?

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1 Getting Found By Search Engines Learn how Google discovers, indexes, and ranks webpages

2 Choosing the Right Keywords Understand your target audience for B2B and B2C sales

3 Generating Leads Create landing pages that funnel your site traffic into conversions

4 Evaluating Your Lead Quality Measure and track the quality of your lead generation

5 Tying It Together 360 tracking from keyword search to closed deal

Webinar Agenda

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Connect the Dots: Tie all closed deals to their

lead source.

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Use website analytics to track goal completions

5: How Do I Measure ROI?

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Online attribution management tools can close the loop from first touch to closed deal

5: How Do I Measure ROI?

- Most marketers would

attribute sales to last

touch, i.e. “closers”

- Marketing currently gets

no credit for these!

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• Identify Where You Are Today: Digital marketing maturity varies by

industry and by company size. Where do you fall in this spectrum?

• The Next Immediate Step: Regardless of where your search marketing

program is today, what is the best next step you can take to push results

even further?

• Prove the ROI: Continue to demonstrate the ROI of digital marketing by

measuring outcomes and reallocating budget to highest performing

channels.

Tying It All Together

Thank You!

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Contact Us about Qualifying for a Complimentary Analysis

-Competitive Report: find out where you rank against your top

competitors and what tactics they’re employing

-Opportunity Analysis: learn how to improve your Digital Marketing

Strategy and see how much opportunity is available for your company

-ROI Tracking: detailing the keywords and sources that visitors are using

to discover your website and if those visitors are converting into leads and

sales

Please contact:

seo@webmarketing123.com