Boost Your Conversions and Generate More Business

Without Spending More on Ads

www.salesrev.net

Your Presenters

John Rau

Co-Founder of SalesRevConversion Optimizer, Technical Marketer

Keith McGibbon

Co-Founder of SalesRevMarketing Automation Guru

Plase ask questions as we go!

SalesRev is Managed Conversion Optimization and Marketing

Automation• We work with websites that already have lots of traffic

get more conversions (better ROI from ad spend)

• Platform/Service bundle

• Extension of your marketing team

• Marketing Automation Platform-agnostic

• www.salesrev.net

How do I get more business without spending more on ads?

1. Optimize your ads

2. Optimize your website for conversions

3. Nurture your leads with personalization and automation

4. Close the deal

The key to success at anything, really

1. Try a bunch of stuff

2. Try some other stuff

3. See what works best and double down on that

4. Repeat steps 1-3 over and over

Everything small-to-mid sized businessesneed to run and manage their financials

Bill Pay, Invoicing, Payroll,Projects, Banking, Accounting

www.finsync.com

One financial platform to rule them all

www.finsync.com

Before• Small Marketing Team

with limited resources

• Spending money on AdWords but not converting

• Unclear which campaigns were driving leads and which weren’t

• Using two different systems with inconsistent data sets

After• Small Marketing Team,

augmented by Accel’s resources

• Several targeted ad campaigns running and clear visibility into performance/ROI

• Emails, Forms, Website Content, CRM, Nurturing and alerts all managed inside SalesRev

Results

Attract

Convert

Close

Learn about FINSYNC

Start free trial

Become a paying subscriber

1. Attract

CREATIVE ADS

NEGATIVE KEYWORDS

AD-LEVEL ROI TRACKING

2. Convert

SEGMENT, SEGMENT, SEGMENT

Ideas:• Occupation• Job Level• Industry• Age• Gender• Location• Language

REMARKETING

PERSONALIZED EMAIL DRIPS

PERSONALIZED WEBSITE CONTENT

A/B TESTING

You can test:• Text• Color• Positioning• Size• Frequency• Whitespace

3. Close

LEAD SCORE & LIFE OF LEAD

SYNC WITH YOUR CRM

Lessons Learned

1. Identify a universal pain point

2. Segment your audiences and personalize your communications

3. Understand your capabilities and capacity

4. Call a spade a spade

Free Guide: Conversion Path Optimization 101

www.accelweb.ca/cpo

www.finsync.com

www.salesrev.net