2192560 igo flat vs competitors

7/28/2019 2192560 Igo Flat vs Competitors

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IgO FLAT Vs COMPETITORS

PRASHANT SINGH TOMAR

ROLL NO. 060427035


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MIRC ELECTRONICS

LTD.

ONIDA IGO


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COMPANY HISTORY

Onida was started by Mr. G. L. Mirchandaniand Mr. Vijay Mansukhani in 1981 in Mumbai.

In 1982, Onida started assembling television

sets at their factory in Andheri, Mumbai.

Superior products and the combination of a

distinctive voice, a cutting-edge advertising

strategy, and purposeful marketing ensured

that Onida became a household name

2002-Launch of 'Igo'- the economy brand


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Management

Mr. Gulu Mirchandani (Chairman & Managing Director)

Mr. Vijay Mansukhani (Managing Director)

Mr. G. Sundar (Chief Executive Officer)Mr. Satrajit Ray (Chief Financial Officer)

Mr. S. Ravishankar (Chief Technology Officer - AudioVisual)

Mr. Bhupinder Godara (Chief Technology Officer -Home Appliances)

Mr. Vivek Sharma (Vice President - Sales, Marketing& Service)

Mr. C. R Talati Vice President - O erations


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MAIN COMPETITORS

LG

SAMSUNG

SONY

HAIER

VIDEOCON

OSCAR T-SERIES

SANSUI


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OBJECTIV ETo know the main competitors of Igo flat tv in the given

region

To find out the after sales service of Igo tv

To find out the average monthly counter size of main

competitors Including Igo tvTo find out market share of Igo flat tv in sample area.

To know the basic features of a television that attract

a customer

To know the mode of sales promotion which attracts

the customer most

To know the competitors of Igo flat tv in rural areas


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1924

7 86 7

051015202530

Main Brands available on dealers

LGSAMSUNGONIDAIGOVIDEOCONSANSUISONY

LG 29SAMSUNG 19ONIDA 24IGO 7VIDEOCON 8SANSUI 6SONY 7

1


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0

5

10

15

20

25

30

35

features of TV that mostly attracts customers

Sound quality

quality of picture

No. of programmes

Eye care function

others

Sound quality 33

quality of picture 32

No. of

programmes

20

Eye care

function

8

others 7

1


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Percentage market share of Flat & Conventional TV

Flat

68%

Conventional

32%Flat

Conventional


10/1610

75

55

80 7875

60

75

0

10

20

30

40

50

60

70

80

Satisfaction level of after sales service provided

by companies

LG

Samsung

Onida

Igo

Videocon

Sansui

SonyLG 75

Samsung 55

Onida 80

Igo 78

Videocon 75

Sansui 60

Sony 75

1


11/1611

-

21

16

1112

14

1011

5

0

5

10

15

20

25

Main competitors in rural & semi-urban area

JollyOscar

LG

T-Series

Igo

akai

Onida

OthersJolly 21

Oscar 16LG 11

T-Series 12

Igo 14

akai 10

Onida 11

Others 5

1


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Things that affect the purchasing behaviour of

customers

Offer

28%

Advertisement

26%

Word of mouth

19%

Brand name

27% Offer

Advertisement

Word of mouth

Brand name


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CONCL USI ON IGO has made good position in short period

There is cut throat competition in this region becausethere are many big competitors in the market like LG,SAMSUNG, SONY, OSCAR, etc.

Lower numbers of advertisements are telecasted onelectronic media like tv, radio (FM).

Unawareness about IgO tv

There is no website that contains related information

of IGO


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SUGGESTIONS

In the region IGO TV sets are not available in

all the shops only few shops are dealing in

IGO TV , that is the main reason for low

share in the region.

The pricing policy is also a main reason for

the low share.

Company may increase the profitability by

making the new dealers

There should be at least two engineers for

after sales service


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LIMITATI ONSWe have to conduct our survey in a large area so it is

difficult to cover all the dealersThere is no website which have information related toIgO tv

Data collection of my survey is based on interview

method so it is time taken

Some dealers/distributors were not cooperative to giveinformation.

It is difficult to cover the interiors of the citySome dealers who are new, have not the adequateknowledge about others brands

Some dealers dont know the difference in flat and

semiflat screen televisions.


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THANK YOU

2192560 igo flat vs competitors

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