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Chris Igo Jr. Chris Igo Jr. Igo Racing Igo Racing 2009 Marketing Presentation 2009 Marketing Presentation

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Chris Igo Jr. Igo Racing. 2009 Marketing Presentation. The Sport. - PowerPoint PPT Presentation

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Page 1: Chris Igo Jr. Igo Racing

Chris Igo Jr.Chris Igo Jr.Igo RacingIgo Racing

2009 Marketing Presentation2009 Marketing Presentation

Page 2: Chris Igo Jr. Igo Racing

The SportThe Sport Over half of the adult population in Over half of the adult population in

the U.S. are racing fans. More than the U.S. are racing fans. More than 20 million Americans attend races 20 million Americans attend races annually. The sport’s surging annually. The sport’s surging popularity over the last 10 years popularity over the last 10 years made it the only major sport to show made it the only major sport to show unprecedented growth repeatedly unprecedented growth repeatedly throughout the decade. throughout the decade.

Auto racing is the #1 spectator sport Auto racing is the #1 spectator sport in the U.S. and the fastest growing in the U.S. and the fastest growing sport worldwide over the past five sport worldwide over the past five years. Tens of millions of people are years. Tens of millions of people are reached weekly through TV, radio, reached weekly through TV, radio, print and online media coverage of print and online media coverage of the sport and its participants.the sport and its participants.

Motorsports’ marketing appeal has Motorsports’ marketing appeal has shown such tremendous growth that shown such tremendous growth that companies such as Pepsi and the companies such as Pepsi and the National Guard are willing to spend National Guard are willing to spend $20 to $30 million annually to be a $20 to $30 million annually to be a part of it. A variety of plans are part of it. A variety of plans are available to suit your needs.available to suit your needs.

-NASCAR Media Demographics 2008-NASCAR Media Demographics 2008

Page 3: Chris Igo Jr. Igo Racing

Race Fan DemographicsRace Fan Demographics Gender neutral fan base – 60% male, 40% femaleGender neutral fan base – 60% male, 40% female

53% of fans are between the ages of 18-4453% of fans are between the ages of 18-44

43% of fans earn $50,000+ per year43% of fans earn $50,000+ per year

37% of fans have children under the age of 1837% of fans have children under the age of 18

1 in 5 fans is a minority1 in 5 fans is a minority

Motorsports fans are three times more brand loyal than fans of Motorsports fans are three times more brand loyal than fans of any other sportany other sport

More fortune 500 companies rely on Motorsports to build their More fortune 500 companies rely on Motorsports to build their brands than any other sportbrands than any other sport

--NASCAR Media Demographics 2008NASCAR Media Demographics 2008

Page 4: Chris Igo Jr. Igo Racing

The Driver – Chris Igo Jr.The Driver – Chris Igo Jr.Easton, Mass.Easton, Mass.

Chris is a 17-year-old racer from Easton, Chris is a 17-year-old racer from Easton, Massachusetts. Articulate and outgoing, Chris Massachusetts. Articulate and outgoing, Chris has gained the respect of both competitors and has gained the respect of both competitors and fans alike. fans alike.

Starting his career in the rugged indoor karting Starting his career in the rugged indoor karting leagues at Boston’s F1 Motorsports facility, leagues at Boston’s F1 Motorsports facility, Chris won the championship in year two and Chris won the championship in year two and decided it was time to move up. decided it was time to move up.

In his first year in Seekonk Speedway’s Mini-In his first year in Seekonk Speedway’s Mini-Cup division, Chris had one Feature win and 17 Cup division, Chris had one Feature win and 17 top-three finishes. top-three finishes.

• Plans for the 2009 season include Chris stepping up to the NASCAR Whelen Weekly Racing Series Sport Trucks under the guidance of the Team Full Throttle NASCAR Driver Development Program.

• Chris and his team support Alex’s Lemonade Stand Foundation for childhood cancer, and are also donating all race winnings this season to the Providence, R.I. Ronald McDonald House.

• With the help of Team Full Throttle, Chris is on a path to the Camping World East Series, with the long-term goal of competing in one of the “big three” series (NASCAR’s Camping World Truck Series, Nationwide Series or Sprint Cup Series).

Page 5: Chris Igo Jr. Igo Racing

NASCAR Whelen Weekly Racing SeriesNASCAR Whelen Weekly Racing SeriesA final step before reaching the “big time”A final step before reaching the “big time”

Competition in the NASCAR Whelen Weekly Racing Series is often the final step many Competition in the NASCAR Whelen Weekly Racing Series is often the final step many professional race drivers make before moving to a national touring series such as professional race drivers make before moving to a national touring series such as NASCAR Camping World East or ARCA, which race on superspeedways and short tracks NASCAR Camping World East or ARCA, which race on superspeedways and short tracks with television packages and national audiences. with television packages and national audiences.

The NASCAR Whelen Series race stock cars and trucks on short-track ovals under one The NASCAR Whelen Series race stock cars and trucks on short-track ovals under one mile in length. NASCAR sanctions speedways that race these cars and trucks in all parts mile in length. NASCAR sanctions speedways that race these cars and trucks in all parts of America. Tracks that feature the NASCAR Whelen Series include some of the most of America. Tracks that feature the NASCAR Whelen Series include some of the most well-known, recognized speedways in the country, including Stafford Springs, Conn.; well-known, recognized speedways in the country, including Stafford Springs, Conn.; Seekonk, Mass.; Hickory, N.C.; and South Boston, Va. Seekonk, Mass.; Hickory, N.C.; and South Boston, Va.

NASCAR sport trucks are produced by a number of chassis manufacturers. The bodies NASCAR sport trucks are produced by a number of chassis manufacturers. The bodies are generally Chevrolet, Ford, and Dodge models. The sport trucks are powered by are generally Chevrolet, Ford, and Dodge models. The sport trucks are powered by small block V8 engines with around 250 horse power, the majority being Chevrolets. small block V8 engines with around 250 horse power, the majority being Chevrolets.

A number of top NASCAR drivers raced in the NASCAR Whelen Series, including Jeff A number of top NASCAR drivers raced in the NASCAR Whelen Series, including Jeff Burton, Dale Earnhardt, Jr., Kevin Harvick, and Denny Hamlin. Chris Igo Jr. is on a similar Burton, Dale Earnhardt, Jr., Kevin Harvick, and Denny Hamlin. Chris Igo Jr. is on a similar path. path.

Page 6: Chris Igo Jr. Igo Racing

THE OPPORTUNITYTHE OPPORTUNITYA marketing partnership involving Chris's 2009 season could include:A marketing partnership involving Chris's 2009 season could include:

Meeting with Team Full Throttle’s Marketing Group to create specific goals for partnershipMeeting with Team Full Throttle’s Marketing Group to create specific goals for partnership

Primary logo placement on hood, quarter panels and/or deck lid of truck for full seasonPrimary logo placement on hood, quarter panels and/or deck lid of truck for full season

Primary logo placement on driver and crew uniformsPrimary logo placement on driver and crew uniforms

Driver and crew to wear apparel (shirt, hat – provided by partner) during pre-race, press Driver and crew to wear apparel (shirt, hat – provided by partner) during pre-race, press events, appearances, etc. branded with your company’s logoevents, appearances, etc. branded with your company’s logo

Partner placement on Chris's website (www.igoracing.com)Partner placement on Chris's website (www.igoracing.com)

Mentions on PA System at any track where Chris competes in 2009Mentions on PA System at any track where Chris competes in 2009

Potential appearances at your location with driver and truck as mutually agreed upon by race Potential appearances at your location with driver and truck as mutually agreed upon by race team and partnerteam and partner

Company logo placed in primary locations on both sides of team transporter – be seen by tens Company logo placed in primary locations on both sides of team transporter – be seen by tens of thousands of eyes over the course of the year on major interstate highways. of thousands of eyes over the course of the year on major interstate highways.

Mentions in all media releases, hero cards, and other literature designed by or for Chris Igo, Mentions in all media releases, hero cards, and other literature designed by or for Chris Igo, and promotional literature handed out for your company at the track and at all appearances and promotional literature handed out for your company at the track and at all appearances with Chris and the truck.with Chris and the truck.

With approximately 20 race weekends, plus a minimum of six to eight outside appearances With approximately 20 race weekends, plus a minimum of six to eight outside appearances with Chris and the race truck, and impressions generated through travel (transporter logos) with Chris and the race truck, and impressions generated through travel (transporter logos) and media sources, your company could be placed in front of over 200,000 potential new and media sources, your company could be placed in front of over 200,000 potential new customers in 2009!customers in 2009!

Page 7: Chris Igo Jr. Igo Racing

ABOUT TEAM FULL THROTTLEABOUT TEAM FULL THROTTLE Team Full Throttle (TFT) is a leadership-based program with headquarters in the heart of NASCAR Team Full Throttle (TFT) is a leadership-based program with headquarters in the heart of NASCAR

country in Mooresville, N.C., where the finest young Motorsports leaders in the nation are trained country in Mooresville, N.C., where the finest young Motorsports leaders in the nation are trained both on and off the track for success at the sport’s highest levels. both on and off the track for success at the sport’s highest levels.

TFT President and Driver Coach Mike Calinoff has over 25 years of history as the winningest spotter TFT President and Driver Coach Mike Calinoff has over 25 years of history as the winningest spotter in the sport and is highly regarded for his contributions to the careers of Dale Earnhardt Jr., AJ in the sport and is highly regarded for his contributions to the careers of Dale Earnhardt Jr., AJ Allmendinger, 2003 NASCAR Sprint Cup Series Champion Matt Kenseth, Ricky Craven, 2007 Indy Allmendinger, 2003 NASCAR Sprint Cup Series Champion Matt Kenseth, Ricky Craven, 2007 Indy 500 champion Dario Franchitti, Jason Leffler, David Stremme, and two-time NASCAR Sprint Cup 500 champion Dario Franchitti, Jason Leffler, David Stremme, and two-time NASCAR Sprint Cup Series champion Tony Stewart. Series champion Tony Stewart.

TFT Founder and Vice President Tom Baker has almost 20 years of experience as a life and TFT Founder and Vice President Tom Baker has almost 20 years of experience as a life and leadership coach and has been a personal development specialist for young racers from New York leadership coach and has been a personal development specialist for young racers from New York to California. Together, Calinoff and Baker provide all the necessary resources, experience and to California. Together, Calinoff and Baker provide all the necessary resources, experience and knowledge for superior personal development and a focused and timely advancement up the knowledge for superior personal development and a focused and timely advancement up the Motorsports ladder. Motorsports ladder.

TFT is unique in its approach in building the finest individuals and then applying the leadership and TFT is unique in its approach in building the finest individuals and then applying the leadership and mental focus training to motorsports. In addition to having the eyes and ears of NASCAR team mental focus training to motorsports. In addition to having the eyes and ears of NASCAR team recruiters, TFT has attracted the attention of several NASCAR personalities as occasional trainers recruiters, TFT has attracted the attention of several NASCAR personalities as occasional trainers and consultants, including Sprint Cup Series racer David Stremme, Nationwide Series racer Josh and consultants, including Sprint Cup Series racer David Stremme, Nationwide Series racer Josh Wise, media specialists Bob Pockrass from NASCAR Scene and Lee Spencer from Fox Sports.Wise, media specialists Bob Pockrass from NASCAR Scene and Lee Spencer from Fox Sports.

Team Full Throttle assembles some of the most exciting young motorsports prospects and then Team Full Throttle assembles some of the most exciting young motorsports prospects and then positions them for advancement by creating relationships with race teams, media, and potential positions them for advancement by creating relationships with race teams, media, and potential marketing partners in order to place a driver at the appropriate level for their ability. With several marketing partners in order to place a driver at the appropriate level for their ability. With several team alliances in the heart of NASCAR’s radar (the Charlotte, N.C. area), Team Full Throttle is able team alliances in the heart of NASCAR’s radar (the Charlotte, N.C. area), Team Full Throttle is able to give their racers invaluable exposure at and away from the race track.to give their racers invaluable exposure at and away from the race track.

Page 8: Chris Igo Jr. Igo Racing

THE TFT APPROACHTHE TFT APPROACH Leadership and teamwork are an important Leadership and teamwork are an important

part of Team Full Throttle’s driver training. part of Team Full Throttle’s driver training. Ongoing one-on-one sessions with Ongoing one-on-one sessions with instructors and at-track training during race instructors and at-track training during race nights help racers understand their role in nights help racers understand their role in their race team as well as our TFT team. their race team as well as our TFT team.

Once a driver has been through basic Once a driver has been through basic leadership, communications, and mental leadership, communications, and mental focus training, the training moves to the focus training, the training moves to the track, where they are shown how to apply track, where they are shown how to apply what they’ve learned while in the car in what they’ve learned while in the car in order to maximize performance.order to maximize performance.

Strong emphasis is put on proper Strong emphasis is put on proper appearance, attitude and physical fitness to appearance, attitude and physical fitness to give our racers a competitive and marketing give our racers a competitive and marketing edge. We believe there is a direct correlation edge. We believe there is a direct correlation between on- and off-track behavior and between on- and off-track behavior and tendencies, and we strive to use tendencies, and we strive to use motorsports to demonstrate opportunities motorsports to demonstrate opportunities for leadership and being a good role model.for leadership and being a good role model.

Page 9: Chris Igo Jr. Igo Racing

TFT BUILDS WINNERSTFT BUILDS WINNERS At Team Full Throttle, we have over 30 At Team Full Throttle, we have over 30

drivers in our program, the majority of drivers in our program, the majority of whom are competing and winning at whom are competing and winning at the short-track level across the the short-track level across the country. Divisions such as NASCAR’s country. Divisions such as NASCAR’s Whelen All American Series and Whelen All American Series and Camping World East Series are the top Camping World East Series are the top tier of the program. Exposure tier of the program. Exposure nationwide at the track, in the media, nationwide at the track, in the media, and on TV is possible for potential and on TV is possible for potential team sponsors, depending on the team sponsors, depending on the series. series.

We seek to develop long-term We seek to develop long-term branding relationships between our branding relationships between our racers and their marketing partners, racers and their marketing partners, understanding that the activation understanding that the activation process is about more than just the process is about more than just the name on the car or an article in the name on the car or an article in the newspaper. newspaper.

Since motorsports fans are three times Since motorsports fans are three times as likely to choose a product based on as likely to choose a product based on its involvement in the sport, our its involvement in the sport, our experienced marketing staff will work experienced marketing staff will work with our partners to maximize their with our partners to maximize their reciprocal benefit and increase brand reciprocal benefit and increase brand awareness.awareness.

Page 10: Chris Igo Jr. Igo Racing

Let’s Work Together!Let’s Work Together!For information about how a motorsports marketing For information about how a motorsports marketing partnership with Chris Igo Jr. could help your company, partnership with Chris Igo Jr. could help your company,

contact Tom Baker of Team Full Throttle at 704-664-1755.contact Tom Baker of Team Full Throttle at 704-664-1755.