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IgO FLAT Vs COMPETITORS
PRASHANT SINGH TOMAR
ROLL NO. 060427035
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MIRC ELECTRONICS
LTD.
ONIDA IGO
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COMPANY HISTORY
Onida was started by Mr. G. L. Mirchandaniand Mr. Vijay Mansukhani in 1981 in Mumbai.
In 1982, Onida started assembling television
sets at their factory in Andheri, Mumbai.
Superior products and the combination of a
distinctive voice, a cutting-edge advertising
strategy, and purposeful marketing ensured
that Onida became a household name
2002-Launch of 'Igo'- the economy brand
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Management
Mr. Gulu Mirchandani (Chairman & Managing Director)
Mr. Vijay Mansukhani (Managing Director)
Mr. G. Sundar (Chief Executive Officer)Mr. Satrajit Ray (Chief Financial Officer)
Mr. S. Ravishankar (Chief Technology Officer - AudioVisual)
Mr. Bhupinder Godara (Chief Technology Officer -Home Appliances)
Mr. Vivek Sharma (Vice President - Sales, Marketing& Service)
Mr. C. R Talati Vice President - O erations
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MAIN COMPETITORS
LG
SAMSUNG
SONY
HAIER
VIDEOCON
OSCAR T-SERIES
SANSUI
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OBJECTIV ETo know the main competitors of Igo flat tv in the given
region
To find out the after sales service of Igo tv
To find out the average monthly counter size of main
competitors Including Igo tvTo find out market share of Igo flat tv in sample area.
To know the basic features of a television that attract
a customer
To know the mode of sales promotion which attracts
the customer most
To know the competitors of Igo flat tv in rural areas
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1924
7 86 7
051015202530
Main Brands available on dealers
LGSAMSUNGONIDAIGOVIDEOCONSANSUISONY
LG 29SAMSUNG 19ONIDA 24IGO 7VIDEOCON 8SANSUI 6SONY 7
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0
5
10
15
20
25
30
35
features of TV that mostly attracts customers
Sound quality
quality of picture
No. of programmes
Eye care function
others
Sound quality 33
quality of picture 32
No. of
programmes
20
Eye care
function
8
others 7
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Percentage market share of Flat & Conventional TV
Flat
68%
Conventional
32%Flat
Conventional
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75
55
80 7875
60
75
0
10
20
30
40
50
60
70
80
Satisfaction level of after sales service provided
by companies
LG
Samsung
Onida
Igo
Videocon
Sansui
SonyLG 75
Samsung 55
Onida 80
Igo 78
Videocon 75
Sansui 60
Sony 75
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21
16
1112
14
1011
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0
5
10
15
20
25
Main competitors in rural & semi-urban area
JollyOscar
LG
T-Series
Igo
akai
Onida
OthersJolly 21
Oscar 16LG 11
T-Series 12
Igo 14
akai 10
Onida 11
Others 5
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Things that affect the purchasing behaviour of
customers
Offer
28%
Advertisement
26%
Word of mouth
19%
Brand name
27% Offer
Advertisement
Word of mouth
Brand name
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CONCL USI ON IGO has made good position in short period
There is cut throat competition in this region becausethere are many big competitors in the market like LG,SAMSUNG, SONY, OSCAR, etc.
Lower numbers of advertisements are telecasted onelectronic media like tv, radio (FM).
Unawareness about IgO tv
There is no website that contains related information
of IGO
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SUGGESTIONS
In the region IGO TV sets are not available in
all the shops only few shops are dealing in
IGO TV , that is the main reason for low
share in the region.
The pricing policy is also a main reason for
the low share.
Company may increase the profitability by
making the new dealers
There should be at least two engineers for
after sales service
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LIMITATI ONSWe have to conduct our survey in a large area so it is
difficult to cover all the dealersThere is no website which have information related toIgO tv
Data collection of my survey is based on interview
method so it is time taken
Some dealers/distributors were not cooperative to giveinformation.
It is difficult to cover the interiors of the citySome dealers who are new, have not the adequateknowledge about others brands
Some dealers dont know the difference in flat and
semiflat screen televisions.
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THANK YOU