2021 media · 2021. 2. 24. · songbook ohj / wlb - distributed to the schools thursday, december...

2021

MEDIALUDINGTON DAILY NEWS | OCEANA’S HERALD-JOURNAL | WHITE LAKE BEACON

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OCEANA’S HERALD-JOURNALWHITE LAKE BEACON

LUDINGTON DAILY NEWSMEDIA

Shelley Kovar, [email protected], 231-583-1322Jim Johnson, [email protected], 231-583-1313Stacie Wagner, [email protected], 231-583-1336Jan Thomas, [email protected], 616-581-5635Monica Evans, [email protected], 231-750-3626

LUDINGTON DAILY NEWS: David Bossick, [email protected], 231-583-1312OCEANA'S HERALD-JOURNAL: John Cavanagh, [email protected], 231-873-5602 Amanda Dodge, [email protected], 231-873-5602WHITE LAKE BEACON: Jared Leatzow, [email protected], 231-894-5356

Donna Verscheuren, [email protected], 231-845-5181

LUDINGTON DAILY NEWS: Jeriann Steiger, [email protected], 231-845-5181, ext. 349

OCEANA'S HERALD-JOURNAL: Marie Roussin, [email protected], 231-873-5602

WHITE LAKE BEACON: Marie Roussin, [email protected], 231-873-5602

THE BUYERS' GUIDE: 231-722-3784

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Publisher: Ray McGrew

VP/CRO: Banks Dishmon

Sales: Stacie Wagner, Monica Evans, Jim Johnson, Shelley Kovar, Jan Thomas

Graphics: Judy Lytle, Julie Eilers, Shanon McDowell, Robin Moline, Candy Bryant

News: David Bossick – Ludington John Cavanagh – HartAmanda Dodge – HartJared Leatzow – Whitehall

MEDIA

MEDIA

LUDINGTON DAILY NEWS OCEANA’S HERALD-JOURNAL WHITE LAKE BEACONMEDIA OCEANA’S HERALD-JOURNAL

WHITE LAKE BEACON


LUDINGTON DAILY NEWS | OCEANA’S HERALD-JOURNAL | WHITE LAKE BEACON

LUDINGTON DAILY NEWS | OCEANA’S HERALD-JOURNAL | WHITE LAKE BEACON

original shoreline media logo(if you would rather just have the three paper names added to that?)

Ludington Daily News202 N Rath Ave. P.O. Box 340 Ludington, MI 49431(231) 845-5181(231) 843-4011 fax

Oceana’s Herald-Journal123 State StreetPO Box 190Hart, MI 49420(231) 873-5602(231) 873-4775 fax

White Lake BeaconPO Box 98 Whitehall, MI 49461(231) 894-5356(231) 873-4775 fax

The Buyers' GuideP.O. Box 340 Ludington, MI 49431(231) 722-3784(231) 843-4011 fax

www.shorelinemedia.net

Advertising Sales Representatives

Editorial/Newsroom

Circulation

Classified

All advertising rates and information are e� ective January 1, 2021. This media guide supercedes all other rates and information.

Coverage mapLocal news mattersc

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Manistee

Grand Haven

Scottville

WhiteCloud

Shelby

Montague

TwinLake

Sparta

SpringLake

Zeeland

Baldwin

Hesperia

Hart

Fremont

GrantHolton

CedarSprings

FruitportFerrysburg

Coopersville

Allendale

GrandvilleJenison

Wellston

Irons

Fountain

Brohman

Custer

New EraRothbury

Dalton

Newaygo

Casnovia

Nunica

West Olive

Walkerville

31

10

37

Ludington

Pentwater

Whitehall

Muskegon

Big Point Sable Lighthouse

Pentwater Channel

White Lake Lighthouse

Muskegon South Pierhead

SHORELINE Media

Ludington Daily News

Shoreline Shopper -Mason County Edition

Oceana’s Herald-Journal

Shoreline Shopper -Oceana County Edition

White Lake Beacon

Shoreline Shopper - White Lake Edition

The Buyers’ Guide

Muskegon & Surrounding Areas

2021 CalendarLocal news mattersc

January Section Publication DateKids Scoop - January issue LDN / OHJ Monday, January 4, 2021Bridal World LDN-30 / OHJ-28 / WLB-31 Saturday, January 30, 2021Mason / Lake Conservation District LDN Saturday, January 30, 2021Fact Book - Mason County Distributed in Mason County Saturday, January 30, 2021

FebruaryKid Scoop - February issue LDN / OHJ Monday, February 1, 2021Room Redo LDN Saturday, February 20, 2021Business & Professional Directory OHJ-25 / WLB-28 Thursday, February 25, 2021Fact Book - Lake County Distributed in Lake County Saturday, February 27, 2021

MarchKid Scoop - March issue LDN / OHJ Monday, March 1, 2021Oceana Conservation District OHJ Thursday, March 4, 2021Room Redo Reveal LDN Saturday, March 20 2021Men in Business LDN Friday, March 19, 2021LakeStyle Magazine (Spring) LDN / OHJ / WLB Saturday, March 20, 2021Business & Professional Directory LDN Friday, March 27, 2021

AprilKid Scoop - April issue LDN / OHJ Monday, April 5, 2021Auction tab LDN-3 / OHJ-1 / WLB-4 Thursday, April 1, 2021Spring Sports Tab MCE LDN Thursday, April 8, 2021Spring Sports Tab MCC LDN Friday, April 9, 2021Spring Sports Tab Ludington LDN Monday, April 10, 2021Oceana Sports Scene OHJ Thursday, April 15, 2021Spring Car Care LDN-23 /OHJ-22 / WLB-25 Thursday, April 22, 2021Silver Lake Community Guide OHJ - Distributed in Oceana County Thursday, April 22, 2021Homes of Mason-Oceana-Manistee - May Issue LDN Friday, April 23, 2021Ask the Expert LDN Friday, April 30, 2021Fact Book - Oceana County OHJ - Distributed in Oceana County Thursday, April 29, 2021Auction EVENT Friday, April 16, 2021

MaySports WLB Sunday, May 2, 2021Kid Scoop - May issue LDN / OHJ Monday, May 3, 2021Badger Coloring Book LDN Friday, May 7, 2021LDN Graduation Section LDN Friday, May 14, 2021Vacationland LDN 14 / OHJ 13 / WLB 16 Thursday, May 13, 2021Ludington State Park LDN Wednesday, May 19, 2021Campground Wrap LDN Thursday, May 20, 2021Silver Lake Visitors Maps OHJ - Distributed in Oceana County Thursday, May 20, 2021PTW - Pentwater This Week #1 OHJ - Distributed in Pentwater Thursday, May 20, 2021Fact Book - Benzie County LDN - Distributed in Benzie County Monday, May 31, 2021Homes of Mason-Oceana-Manistee - June Issue LDN Saturday, May 29, 2021

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2021 CalendarLocal news mattersc

JuneAsparagus Advocate OHJ Thursday, June 3, 2021PTW - Pentwater This Week #2 OHJ - Distributed in Pentwater Thursday, June 17, 2021LakeStyle Magazine (Summer) LDN / OHJ / WLB Saturday, June 19, 2021PTW - Pentwater This Week #3 OHJ - Distributed in Pentwater Thursday, June 24, 2021Homes of Mason-Oceana-Manistee - July Issue LDN Saturday, June 26, 2021Fact Book - Manistee LDN - Distributed in Manistee County Wednesday, June 30, 2021

JulyPTW - Pentwater This Week #4 OHJ - Distributed in Pentwater Thursday, July 1, 2021Reader's Choice Ballots LDN - 7/8-15-22-29 Thursday, July 8, 2021PTW - Pentwater This Week #5 OHJ - Distributed in Pentwater Thursday, July 8, 2021PTW - Pentwater This Week #6 OHJ - Distributed in Pentwater Thursday, July 16, 2021PTW - Pentwater This Week #7 OHJ - Distributed in Pentwater Thursday, July 22, 2021Homes of Mason-Oceana-Manistee - August Issue LDN Saturday, July 24, 2021Women in Business - WLB WLB Sunday, July 25, 2021Women in Business - LDN LDN Tuesday, July 27, 2021Women in Business - OHJ OHJ Thursday, July 29, 2021PTW - Pentwater This Week #8 OHJ - Distributed in Pentwater Thursday, July 29, 2021

AugustPTW - Pentwater This Week #9 OHJ - Distributed in Pentwater Thursday, August 5, 2021Western Michigan Fair LDN Friday, August 6, 2021PTW - Pentwater This Week #10 OHJ - Distributed in Pentwater Thursday, August 12, 2021Pure Local LDN-21 / OHJ-19 / WLB-22 Thursday, August 19, 2021Oceana Fair - Preview OHJ Thursday, August 19, 20214-H Oceana OHJ Thursday, August 20, 2021PTW - Pentwater This Week #11 OHJ - Distributed in Pentwater Thursday, August 19, 2021Fall Sports Tab MCE LDN Wednesday, August 25, 2021Fall Sports Tab MCC LDN Thursday, August 26, 2021PTW - Pentwater This Week #12 OHJ - Distributed in Pentwater Thursday, August 26, 2021Fall Sports Tab Ludington LDN Saturday, August 28, 2021Homes of Mason-Oceana-Manistee - Sept. Issue LDN Saturday, August 28, 2021Fact Book - Muskegon County WLB - Distributed in Muskegon County Saturday, August 28, 2021

SeptemberJ.O.Y. (Just Older Youth) LDN-4 / OHJ-2 / WLB-5 Thursday, September 2, 2021Oceana Sports Scene - Fall OHJ Thursday, September 2, 2021Kid Scoop - September issue LDN / OHJ Wednesday, September 8, 2021Bridal World #2 (Fall/Winter) LDN-11 / OHJ-16 / WLB-12 Saturday, September 11, 2021Oceana Fair - Post OHJ Thursday, September 16, 2021LakeStyle Magazine (Fall) LDN / OHJ / WLB Saturday, September 18, 2021Homes of Mason-Oceana-Manistee - Oct. Issue LDN Saturday, September 25, 2021Reader's Choice Awards LDN Monday, September 27, 2021

OctoberKid Scoop - October issue LDN / OHJ Thursday, October 7, 2021Ask the Expert OHJ-21 / WLB-24 Thursday, October 21, 2021Homes of Mason-Oceana-Manistee - Nov.. Issue LDN Saturday, October 30, 2021

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NovemberKid Scoop - November issue LDN / OHJ Wednesday, November 6, 2021Holiday Preview OHJ-11 / WLB-14 Thursday, November 11, 2021Calendar LDN Saturday, November 20, 2021Holiday Gift Guide #1 LDN LDN Wednesday, November 24, 2021Holiday Gift Guide #1 OHJ/WLB OHJ-26 / WLB-29 Thursday, November 25, 2021

DecemberKid Scoop - December issue LDN / OHJ Wednesday, December 1, 2021Winter Sports Tab MCE LDN Thursday, December 2, 2021Oceana Sports Scene - Winter OHJ Thursday, December 2, 2021Songbook OHJ / WLB - Distributed to the schools Thursday, December 2, 2021Holiday Gift Guide #2 -Ludington LDN Friday, December 3, 2021Winter Sports Tab MCC LDN Friday, December 3, 2021Winter Sports Tab Ludington LDN Monday, December 7, 2021LakeStyle Magazine (Fall) LDN / OHJ / WLB Saturday, December 18, 2021

2021 Calendar

Miscellaneous

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ObituariesLDN $13.50 per col. inchPhoto - LDN, OHJ or WLB $15.00

Obituaries OHJ or WLB up to 8" $89.008" to 14" $105.0014" or more additional $12 per inch

EVERY DAY

Inches Per Inch Per Day 1 $9.20 $9.202 $8.50 $17.003 $8.25 $24.754 $7.85 $31.405 $7.60 $38.006 $7.40 $44.40

3 DAYS A WEEK

Inches Per Inch Per Day 1 $11.00 $11.002 $10.30 $20.603 $9.80 $29.404 $9.40 $37.605 $9.15 $47.756 $8.85 $53.10

Little Giants (LDN)

LakeStyle Magazine (Fall) LDN / OHJ / WLB Saturday, December 18,

Print & Preprint Rates - 2021Local news mattersc

Publications Open $1,000 $2,500 $5,000 $10,000 $15,000 $20,000 $25,000 $35,000 $50,000Ludington Daily News 18.80$ 17.40$ 15.80$ 14.60$ 13.20$ 12.90$ 12.60$ 12.40$ 12.00$ 11.40$ Oceana's Herald-Journal 13.80$ 13.30$ 12.40$ 12.10$ 12.00$ 11.80$ 11.70$ 11.60$ 11.30$ 10.70$ White Lake Beacon 14.50$ 14.30$ 13.00$ 12.70$ 12.50$ 12.40$ 12.30$ 12.10$ 11.80$ 11.30$

Shoreline Shopper 10.00$ 9.60$ 8.80$ 8.60$ 8.50$ 8.40$ 8.30$ 8.20$ 8.00$ 7.60$

Mason County, Freeway (Oceana), White Lake...you choose which shopper

Pick Up from LDN, OHJ, WLB into any Shoreline Shopper; 50% discount

If you prefer a combination of publications not shown here, your advertising representative will be happy to assist you.

Non-Profit rate is the $5,000 contract rate

Product SizeSingle Sheet $ 49.00 $ 46.00 $ 41.00 2 SB, 4 Tab, 8 mini $ 56.00 $ 53.00 $ 47.00 4 BS, 8 Tab, 16 mini $ 58.00 $ 55.00 $ 49.00 6 BS, 12 Tab, 16 mini $ 71.00 $ 68.00 $ 58.00 8 BS, 16 Tab, 32 mini $ 73.00 $ 70.00 $ 60.00 10 BS, 20 Tab, 40 mini $ 84.00 $ 76.00 $ 66.00 12 BS, 24 Tab, 48 mini $ 87.00 $ 78.00 $ 68.00 14 BS, 28 Tab, 56 mini $ 96.00 $ 87.00 $ 72.00 16 BS, 32 Tab, 64 mini $ 98.00 $ 89.00 $ 78.00 18 BS, 36 Tab, 72 mini $ 106.00 $ 94.00 $ 87.00 20 BS, 40 Tab, 80 mini $ 108.00 $ 100.00 $ 90.00 3x3 Sticky Notes $ 116.00

Deliver all inserts to:

Publisher’s Liability for Error

Indemnification

Ludington Daily News All inserts must be in our possession 10 days prior to release date with space reservation 10 days in advance.202 N Rath Ave

Ludington, MI 49431

Minimum charge is $150. Zoning less than full run is available in the Shoreline Shopper Editions at an additional $5 per M. All preprinted inserts must be 11” wide x 11” high or smaller. Inserts requiring any special handling will incur additional charges.

Ludington Daily News, Oceana's Herald-Journal, White Lake Beacon & Shoreline Shopper editions

Print & Preprint Rates - 2020

Non-Contract Contract 6- 25 Contract 26+

Retail & Classified Display Rates

Preprint Rates

The Publisher shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. The publisher’s liability for other errors or omissions in connection with an advertisement is strictly limited to publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertisement.

The advertiser and/or advertising agency agrees to defend and indemnify the Publisher against any and all liability, loss or expense arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents, or proprietary rights or violation of rights of privacy, resulting from the publication of the advertiser’s advertisement.

Local News Matters

Publications Open $1,000 $2,500 $5,000 $10,000 $15,000 $20,000 $25,000 $35,000 $50,000Ludington Daily News 18.80$ 17.40$ 15.80$ 14.60$ 13.20$ 12.90$ 12.60$ 12.40$ 12.00$ 11.40$ Oceana's Herald-Journal 13.80$ 13.30$ 12.40$ 12.10$ 12.00$ 11.80$ 11.70$ 11.60$ 11.30$ 10.70$ White Lake Beacon 14.50$ 14.30$ 13.00$ 12.70$ 12.50$ 12.40$ 12.30$ 12.10$ 11.80$ 11.30$

Shoreline Shopper 10.00$ 9.60$ 8.80$ 8.60$ 8.50$ 8.40$ 8.30$ 8.20$ 8.00$ 7.60$

Mason County, Freeway (Oceana), White Lake...you choose which shopper

Pick Up from LDN, OHJ, WLB into any Shoreline Shopper; 50% discount



Product SizeSingle Sheet $ 49.00 $ 46.00 $ 41.00 2 SB, 4 Tab, 8 mini $ 56.00 $ 53.00 $ 47.00 4 BS, 8 Tab, 16 mini $ 58.00 $ 55.00 $ 49.00 6 BS, 12 Tab, 16 mini $ 71.00 $ 68.00 $ 58.00 8 BS, 16 Tab, 32 mini $ 73.00 $ 70.00 $ 60.00 10 BS, 20 Tab, 40 mini $ 84.00 $ 76.00 $ 66.00 12 BS, 24 Tab, 48 mini $ 87.00 $ 78.00 $ 68.00 14 BS, 28 Tab, 56 mini $ 96.00 $ 87.00 $ 72.00 16 BS, 32 Tab, 64 mini $ 98.00 $ 89.00 $ 78.00 18 BS, 36 Tab, 72 mini $ 106.00 $ 94.00 $ 87.00 20 BS, 40 Tab, 80 mini $ 108.00 $ 100.00 $ 90.00 3x3 Sticky Notes $ 116.00

Deliver all inserts to:

Publisher’s Liability for Error

Indemnification

Ludington Daily News All inserts must be in our possession 10 days prior to release date with space reservation 10 days in advance.202 N Rath Ave

Ludington, MI 49431

Minimum charge is $150. Zoning less than full run is available in the Shoreline Shopper Editions at an additional $5 per M. All preprinted inserts must be 11” wide x 11” high or smaller. Inserts requiring any special handling will incur additional charges.

Ludington Daily News, Oceana's Herald-Journal, White Lake Beacon & Shoreline Shopper editions

Print & Preprint Rates - 2020

Non-Contract Contract 6- 25 Contract 26+

Retail & Classified Display Rates

Preprint Rates

The Publisher shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. The publisher’s liability for other errors or omissions in connection with an advertisement is strictly limited to publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertisement.

The advertiser and/or advertising agency agrees to defend and indemnify the Publisher against any and all liability, loss or expense arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents, or proprietary rights or violation of rights of privacy, resulting from the publication of the advertiser’s advertisement.

Local News Matters

Rates are effective January 1, 2021

Local news mattersc



Mason County, Oceana County, White Lake... you choose which shopper

Pick up from LDN, OHJ, WLB or The Buyers' Guide into any Shoreline Shopper: 50% discount



Frequency Print Rates - 2021Local news mattersc

Contract Agreement length Color

Size Description Ad Size Column x Inch

inches Rates

Full Page 6x21.5 129.00 $1,703.00 $1,626.00 $1,600.00 $1,548.00 $1,419.00 226.00$ 3/4 Page 5x16 90.00 $1,314.00 $1,134.00 $1,116.00 $1,116.00 $990.00 178.00$ Half Page 6 x10.5 OR 3x21 63.00 $996.00 $794.00 $794.00 $782.00 $719.00 128.00$ 1/3 Page 4x11 44.00 $696.00 $568.00 $555.00 $555.00 $528.00 133.00$

4x9 36.00 $627.00 $465.00 $454.00 $454.00 $447.00 145.00$ Quarter Page 6x5.25 OR 3x10.5 31.50 $549.00 $416.00 $397.00 $397.00 $391.00 125.00$

3x8 24.00 $418.00 $317.00 $303.00 $303.00 $298.00 95.00$ Eighth Page 3x5 OR 2x7.5 15.00 $261.00 $219.00 $194.00 $189.00 $189.00 62.00$

2x6 OR 3x4 12.00 $226.00 $176.00 $159.00 $152.00 $152.00 48.00$ 2x5 10.00 $188.00 $158.00 $132.00 $129.00 $126.00 40.00$ 3x3 9.00 $170.00 $143.00 $119.00 $117.00 $114.00 36.00$ 2x4 8.00 $151.00 $127.00 $106.00 $104.00 $101.00 32.00$

Mega Business Card 2x3 6.00 $113.00 $105.00 $88.00 $80.00 $76.00 24.00$ Business Card 2x2 OR 1x4 4.00 $76.00 $76.00 $64.00 $59.00 $52.00 16.00$

Front Pg. Banner 5 x 1.5 7.50 $169.00 $166.00 $161.00 $158.00 $153.00 included

Sports Front Banner 5 x 1.5 7.50 $169.00 $149.00 $161.00 $142.00 $138.00 included

Sky Box 2 x 1.5 3.00 $79.00 $77.00 $75.00 $74.00 $72.00 included

Non-Modular PCI 18.80$



inches Rates

Full Page 6x21.5 129.00 $1,561.00 $1,471.00 $1,432.00 $1,381.00 $1,290.00 226.00$ 3/4 Page 5x16 90.00 $1,116.00 $1,026.00 $999.00 $999.00 $900.00 178.00$ Half Page 6 x10.5 OR 3x21 63.00 $807.00 $719.00 $719.00 $700.00 $656.00 128.00$ 1/3 Page 4x11 44.00 $564.00 $515.00 $502.00 $502.00 $471.00 133.00$



2x6 OR 3x4 12.00 $166.00 $149.00 $146.00 $137.00 $137.00 48.00$ 2x5 10.00 $138.00 $128.00 $121.00 $117.00 $114.00 40.00$ 3x3 9.00 $125.00 $116.00 $109.00 $106.00 $103.00 36.00$ 2x4 8.00 $111.00 $103.00 $97.00 $94.00 $92.00 32.00$






Frequency Print Rates - 2020

1X 6 ads 13 ads 26 ads 52 ads

Oceana's Herald-JournalOpen 13 Weeks 26 Weeks 52 Weeks 52 weeks


Ludington Daily NewsPick up discount of 50% off same ad published in any 1 of 4 shoppers within 7 days

Open 13 Weeks 26 Weeks 52 Weeks 52 weeks

Local News Matters



Local news mattersc



Frequency Print Rates - 2021Local news mattersc

Frequency Print Rates - 2020

Pick up discount of 50% off same ad published in any 1 of 4 shoppers within 7 days

Local News Matters



inches Rates

Full Page 6x21.5 129.00 $1,639.00 $1,548.00 $1,497.00 $1,458.00 $1,355.00 226.00$ 3/4 Page 5x16 90.00 $1,179.00 $1,080.00 $1,044.00 $1,044.00 $945.00 178.00$ Half Page 6 x10.5 OR 3x21 63.00 $845.00 $756.00 $756.00 $731.00 $687.00 128.00$ 1/3 Page 4x11 44.00 $590.00 $546.00 $528.00 $528.00 $498.00 133.00$



2x6 OR 3x4 12.00 $174.00 $158.00 $153.00 $144.00 $144.00 48.00$ 2x5 10.00 $145.00 $134.00 $127.00 $124.00 $120.00 40.00$ 3x3 9.00 $131.00 $121.00 $115.00 $112.00 $108.00 36.00$ 2x4 8.00 $116.00 $108.00 $102.00 $100.00 $96.00 32.00$





26 Weeks 52 Weeks 52 weeksWhite Lake Beacon


Open 13 Weeks



Special Section Rates Fact Books

2021

Mason

CountyMason

County

A SPECIAL

PUBLICATION OF THE

LUDINGTON DAILY NEWS

COUNTY

LAKE

PHOTO: JILL ENGELMAN, LAKE COUNTY HISTORICAL SOCIETY

FACT

2019BOOK

COUNTY

FACTBOOK

2019 BENZIE COUNTY FACT BOOK2019 BENZIE COUNTY FACT BOOK2019 BENZIE COUNTY FACT BOOK2019 BENZIE COUNTY FACT BOOK2019 BENZIE COUNTY FACT BOOK2019 BENZIE COUNTY FACT BOOK2019 BENZIE COUNTY FACT BOOK

BenzieBenzieC O U N T Y

2019 FACT BOOK A SPECIAL PROJECT OF

THE LUDINGTON DAILY NEWS

BEULAH • LAKE ANN • BENZONIA • HONOR • FRANKFORT

THOMPSONVILLE • ELBERTA

PHOTO COURTESY OF JOSHUA FISCHER

1

BenzieBenzieBenzieBenzieBenzieBenzieBenzieBenzie

FACT BOOK A SPECIAL PROJECT OF

THE LUDINGTON DAILY NEWS

BEULAH • LAKE ANN • BENZONIA • HONOR • FRANKFORT

THOMPSONVILLE • ELBERTA

A special publication of the


Manistee County

2019 FACT BOOK

istee County

FACT BOOK

OceanaCounty

OceanaMuskegon CountyA special publication of the Ludington Daily News

2019fact book

Pricing (per book):

The back cover ....................$660Inside front cover ...............$550Inside back cover ................$550Full pages ...........................$475Half pages ..........................$250Quarter pages ....................$175

Ad deadline PublishMason 12/18/20 1/31/21Lake 1/29/21 2/28/21Oceana 3/2521 4/29/21Benzie 4/30/21 5/31/21Manistee 5/28/21 6/30/21Muskegon 7/30/21 8/29/21

TabsBack Page ......................$595 Full Page (6x10) .............$480 Half Page (3x10) ............$275 Quarter Page (3x5) .........$160

Eighth Page (3x2.5) .........$99

Color additional:Full & Half pages .......... $100Qtr. & Eighth ....................$50

SPRING SPORTS

THURSDAY,april 18, 2019

INSIDE: mason co. EASTERN , Pentwater

and manistee Catholic Special Section Rates

SPRING SPORTSSPRING SPORTSSPRING SPORTSSPRING SPORTS

LUDINGTON SEPT. 6-7-8CITY MARINABROUGHT TO YOU BY: LUDINGTON DAILY NEWS •OCEANA’S HERALD-JOURNAL • WHITE LAKE BEACON

BROUGHT TO YOU BY: LUDINGTON DAILY NEWS •OCEANA’S HERALD-JOURNAL • WHITE LAKE BEACON

BIGBIG33DAYSDAYSBIGBIG33DAYSDAYS

SEPT. 6-7-8BROUGHT TO YOU BY: LUDINGTON DAILY NEWS •OCEANA’S HERALD-JOURNAL • WHITE LAKE BEACON

SEPT. 6-7-8BROUGHT TO YOU BY: LUDINGTON DAILY NEWS •OCEANA’S HERALD-JOURNAL • WHITE LAKE BEACON

81st WESTERN MICHIGAN FAIR • MASON COUNTY FAIRGROUNDS

LUDINGTON DAILY NEWS THURSDAY, AUGUST 1, 2019

AUGUST 6-10,

2019



OUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORSShoreline

FALL 2019

OUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORS



MEDIA

A SPECIAL PUBLICATION OF

FALL 2019



MEDIA






MEDIA


LUDINGTON DAILY NEWS LUDINGTON DAILY NEWS LUDINGTON DAILY NEWS

community

Ludington Daily News

Thursday, December 12, 2019

INSIDE:mason county

CENTRALAND HART

Your guide to the upcoming sports season, featuring stories, team photos and schedules

Sports

INSIDE:mason countymason county

CENTRALAND HART

Your guide to the upcoming sports season, featuring stories, team photos and schedules

LUDINGTON DAILY NEWSThursday, Dec. 5, 2019

Local news mattersc



Shopper Rates - 2021 Local news mattersc


Local news mattersc





inches RatesFull Page 6x16 96.00 $509.00 $485.00 $480.00 $480.00 $480.00 96.00$ 3/4 Page 6x12 72.00 $382.00 $364.00 $360.00 $360.00 $360.00 72.00$

6X10 60.00 $370.00 $303.00 $303.00 $300.00 $300.00 60.00$ Half Page 6 x8 OR 3x16 48.00 $296.00 $245.00 $243.00 $240.00 $240.00 60.00$ 1/3 Page 4x8 32.00 $198.00 $168.00 $162.00 $160.00 $160.00 49.00$

4x7 28.00 $187.00 $147.00 $142.00 $142.00 $140.00 49.00$ Quarter Page 6x4 OR 3x8 24.00 $160.00 $126.00 $122.00 $122.00 $120.00 42.00$


2x6 OR 3x4 12.00 $84.00 $64.00 $63.00 $61.00 $61.00 24.00$ 2x5 10.00 $70.00 $62.00 $53.00 $51.00 $51.00 20.00$ 3x3 9.00 $63.00 $56.00 $48.00 $46.00 $46.00 18.00$ 2x4 8.00 $56.00 $50.00 $42.00 $41.00 $41.00 16.00$

Mega Business Card 2x3 6.00 $42.00 $40.00 $32.00 $32.00 $31.00 12.00$ Business Card 2x2 OR 1x4 4.00 $30.00 $27.00 $25.00 $24.00 $21.00 8.00$ Premium Positions

Front Page Cover Ad 6 x 13 78.00 $550.00 $530.00 $526.00 $440.00 $440.00 included


Pick up discount of 50% off same ad published in any other publication within 7 days



The Buyers' Guide



inches RatesFull Page 6x21 126.00 $684.00 $643.00 $630.00 $630.00 $630.00 126.00$ 3/4 Page 6x16 96.00 $509.00 $490.00 $480.00 $480.00 $480.00 120.00$ Half Page 6 x10.5 OR 3x21 63.00 $334.00 $322.00 $322.00 $315.00 $315.00 79.00$

4x11 44.00 $273.00 $225.00 $225.00 $220.00 $220.00 66.00$ 4x9 36.00 $242.00 $184.00 $184.00 $184.00 $180.00 63.00$

Quarter Page 6x5.25 OR 3x10.5 31.50 $212.00 $167.00 $161.00 $161.00 $158.00 56.00$ 3x8 24.00 $161.00 $128.00 $123.00 $123.00 $120.00 36.00$

Eighth Page 3x5 OR 2x7.5 15.00 $101.00 $80.00 $77.00 $77.00 $77.00 27.00$ 2x6 OR 3x4 12.00 $84.00 $64.00 $64.00 $62.00 $62.00 24.00$

2x5 10.00 $70.00 $62.00 $53.00 $51.00 $51.00 20.00$ 3x3 9.00 $63.00 $56.00 $48.00 $46.00 $46.00 18.00$ 2x4 8.00 $56.00 $50.00 $43.00 $41.00 $41.00 16.00$

Mega Business Card 2x3 6.00 $42.00 $41.00 $32.00 $32.00 $31.00 12.00$ Business Card 2x2 OR 1x4 4.00 $28.00 $27.00 $25.00 $22.00 $21.00 8.00$ Premium Positions

Front Pg ad Top / Bottom 6 x 9 54.00 $300.00 $285.00 $275.00 $270.00 $270.00 included


Pick up discount of 50% off same ad published in another shopper within 7 days

Shoreline Shopper RatesYour choice of one: Mason County Edition, Oceana County Edition, or White Lake Edition

26 ads 52 ads


1X 6 ads 13 ads

Digital Rates - 2021 Local news mattersc Local news mattersc



Put the power of Shoreline Media to work for you. Thousands of readers visit our award-winning sites every day. Our visitors are local and beyond so businesses that rely on local buyers as well as those who visit can bene� t greatly from a presence on our site.

Google Ads is an online advertising platform developed

by Google, where advertisers bid to display brief

advertisements, service off erings, product listings, or

videos to web users. It can place ads both in the results

of search engines like Google Search and on non-search

websites, mobile apps, and videos.

Get in front of customers when they’re searching for

businesses like yours on Google Search and Maps. Only pay

for results, like clicks to your website or calls to your business.

✔ Pick Your Demographic

✔ Pick Your Geographic location (County, zip or radius)

✔ Pick Your Number of Impressions – 20,000 minimum

✔ Your ad will run on a large list of websites suited to your business.

✔ You tell us what websites you want your ads to appear on and we will let the system add more based on the data you provide.

Increase your local engagement, reach and results by adding online media services to your advertising buy.

We not only provide the top producing newspaper in your market but online media placements on top brand websites – that target your local market and customers that have high affi nities to purchase your product and services and daily optimization via your click through ratios.

Aqua Media Direct is a local audience extension provider to Newspapers. The company has a premium Audience Extension program that is the most comprehensive in the US, by providing transparent online display and mobile advertising to local advertisers via our media services partners; complete and continuous training, and completely packaged sales tools. It incorporates Aqua's own PRE-TARGETING, which uses only 3rd party research to identify the transparent websites with audiences that have the highest affi nity for a local advertiser's product or service.

✔ Pick your geographic target, zip codes, radius, city/county

✔ Pick your keywords or let us do the ground work for you.

✔ Monthly Statistics with call tracking

By combining major brand web sites with your local newspaper media buy...

We’ve turned Local Reach into Local Engagement!

Extended Reach

By combining major brand web sites with your local newspaper media buy...

We’ve turned Local Reach into Local Engagement!

Extended Reach

Extended Reach

Pick Your Demographic

Pick Your Geographic location (County, zip or radius)

Your ad will be resent in 7-days to email recipients who opened the original email.

Pick Your Number of Recipients – 25,000 minimum

eMail Marketing

Local & Social

Automatic Updates from your:

Facebook

Instagram

Twitter

Pinterest

Pick Your Demographic

Pick Your Geographic location (County, zip or radius)

Your ad will be resent in 7-days to email recipients who opened the original email.

Pick Your Number of Recipients – 25,000 minimum

eMail Marketing

Local & Social


Facebook

Instagram

Twitter

Pinterest




eMailMarketing

Local & Social

MarketPlace& eNewsletter

✔ Pick Your Demographic

✔ Pick Your Geographic location (County, zip or radius)

✔ Pick Your Number of Recipients – 25,000 minimum

✔ Your ad will be resent in 7-days to email recipients who opened the original email.


✔ Search engines like Google love newspaper website

✔ Google scrapes our websites 3 to 4 times every 24 hours

✔ That means your ads and information is being scraped as well. Raising your website in the search engines.

MarketPlace & eNewsletter

Search engines like Google love newspaper website

That means your ads and information is being scraped as well. Raising your website in the search engines.

Google scrapes our websites 3 to 4 times every 24 hours

MarketPlace & eNewsletter

Search engines like Google love newspaper website

That means your ads and information is being scraped as well. Raising your website in the search engines.

Google scrapes our websites 3 to 4 times every 24 hours

✔ Facebook✔ Instagram

✔ Twitter✔ Pinterest




Your posting is promoted on hundreds of relevant national, local and niche job sites

Our technology grades and ranks applicants based on your specific job requirements

Our system optimizes and monitors your posting performance to deliver more applications in less time







✔ Your posting is promoted on hundreds of relevant national, local and niche job sites

✔ Our system optimizes and monitors your posting performance to deliver more applications in less time

✔ Our technology grades and ranks applicants based on your specifi c job requirements

✔ Monthly Reports 10th of the following month

✔ Results are for the products and services provided

✔ Information is in recapped from Google, Extended Reach and others

✔ We will provide more in depth details upon request

MonthlyReports

Monthly Reports

Monthly Reports 10th of the following month

Results are for the products and services provided

We will provide more in depth details upon request

Information is in recapped from Google, Extended Reach and others

General Information - 2021Local news mattersc

Deadlines

Publication Day: Display: Classified Liners: Ludington Daily NewsMonday Wed. NOON Fri. 3 PM Tuesday Thur. NOON Mon. 3 PM Wednesday Fri. NOON Tues. 3 PM Thursday Mon. NOON Wed. 3 PM Friday Tues. NOON Thurs. 3 PM Saturday Wed. NOON Fri. NOON

Oceana's Herald-JournalThursday Thurs. 5 PM Mon. NOON White Lake BeaconSunday Mon. NOON Thurs. NOON

ShoppersSunday Mon. NOON Wed. NOON

The Buyers' GuideThursday Mon. NOON Wed. NOON

Right to Edit and Reject: Shoreline Media reserves the right to edit, cancel or reject any advertising at any time.

Liability for payment: Publisher may hold advertiser and its agency jointly and severally liable for all sums due and payable to the publisher. Net 15 days – a monthly service charge of 1.5% (18% per annum) will be added to any unpaid balances after the first 30 days. Advertising will be accepted on a cash only basis from new advertisers or any advertiser whose account is three or more months in arrears.

Frequency discounts: Advertisers must sign a frequency agreement to earn frequency discounts on 6x contracts. To qualify for the 13x rate or greater advertising must be published within six months of first inser-tion. Frequency discounts will be given in advance only on contracts signed prior to advertising appearing in print or digital formats.

Liability: The liability of the publisher for any error or omission or de-lay for which it may be held legally responsible, shall in no event exceed the cost of the space paid for and occupied by such individual advertise-ment. Positioning of ads is at the publisher’s option. In no event will adjustments, re-insertions or refunds be made because of position in which an advertisement has been published. Position requests will be honored without charge when possible. A demand position requires regular rate plus 25%.

Production Specifications

All ads must match technical and size specifications provided. All fonts and graphics used in ads must be included with submissions. A printed copy of ads must accompany electronic files.

Acceptable File Formats:• Adobe Acrobat PDF files preferred• Word.doc• PSD files must have supporting fonts, open type font or true type font • High-resolution JPEG, TIFF or EPS file, 300 dpi or higher

We cannot accept ads created in Adobe PageMaker or Microsoft Pub-lisher/PowerPoint unless they are exported as PDF files with embedded fonts, layers flattened, and required color spacing and resolution.

Depth Requirements: Advertisements over 18 ½ inches will be ex-tended to 21 inches and a minimum of two columns.

Color Specifications: Full-color ads must be sent as CMYK. Black and white ads must be grayscale.

Resolution Specifications: All images must be at least 200 (dots per inch)/85-line screen for newsprint. All images for glossy publications must be at least 300 dpi. Files less than 200 dpi cannot be accepted. Images from the Internet cannot be used in any instance.

Font Specifications: Fonts used in a PDF file must be embedded. Fonts within an Illustrator file must be outlined. PostScript fonts are preferred.

Delivery Specifications:Files can be emailed to [email protected] sending files, please include advertiser name, ad size, insertion date(s) and specific publications it is scheduled to run.

When your materials arrive, we’ll assume they’re ready for publication unless you specifically state otherwise. Additional charges may apply for converting images, text or other digital corrections.

Text set smaller than 14 point for color or 12 point for reverse: we will do our best to produce the highest quality result, but we cannot guarantee the final product.

Local news mattersc



Mechanical Specifications10.25" Broadsheet PageSix columns per page, 126 column inches.Single page width 10.25", page depth 21"1 pica between columns

BROADSHEET DISPLAY PAGEStandard ROP sizes (6 column), size of printed area: 10.25" x 21"

Columns Picas Inches1 col. 9p7.5 1.612 col. 20 3.333 col. 30p4.5 5.064 col. 40p9 6.795 col. 51p1.5 8.526 col. 61p6 10.25

TAB Size Picas Inches1/8 page 30p6 w x 14p6 h 5.06 w x 2.3 h1/4 page 30p6 w x 29p6 h 5.06 w x 4.8 h1/2 page (V) 30p6 w x 59 h 5.06 w x 9.7 h1/2 page (H) 61p6 w x 29p6 h 10.25 w x 4.8 hFull page 61p6 w x 59 h 10.25 w x 9.7 h

MAGAZINE BOOKLETSSize Picas Inches1/4 page 20p7 w x 27 h 3.43 w x 4.5 h 1/2 page (V) 20p7 w x 56 h 3.43 w x 9.25 h 1/2 page (H) 42 w x 27 h 7 w x 4.5 h Full page (NO bleed) 42 w x 56 h 7 w x 9.25 hFull page (WITH bleed) SEE BELOW...

DIGITAL PRESS BOOKLETS (bleed not available)Size Picas Inches1/4 page 22p6 w x 28p6 3.76 w x 4.75 h 1/2 page (V) 22p6 w x 57p8 3.76 w x 9.625 h 1/2 page (H) 45p8 w x 28p6 7.5625 w x 4.75 h Full page 45p8 w x 57p8 7.5625 w x 9.625 hCenter Spread 96p7.6 x 57p8 16 w x 9.625 h

Tier C: 8.5x9

MechanicalsLocal news mattersc

Most popular ad sizes (broadsheet)

Full page6 col. x 21"

(10.25" x 21")

1/2 pagevertical3 col. x 21"

(5.06" x 21")

1/2 pagehorizontal

6 col. x 10.5"(10.25" x 10.5")

1/4 pagehorizontal

6 col. x 5" (10.25" x 5")

1/4 pagesquare

3 col. x 10.5" (5.06" x 10.5")

1/8 pagesquare3 col. x 5" (5.06" x5")

1/8 pagevertical2 col. x 7.5"

(3.33" x 7.5")

Printing Method: Direct to plate; offset press.

Photoshop Settings: Both CMYK and grayscale photos should be saved at 200 dpi. Line art or bitmap artwork should be saved at 600 dpi.

Local news mattersc



Live (safe) area7.5” x 9.75”

Live (safe) area 7.5” wide x 9.75” tall

Trim size8” wide x 10.5” tall

Bleed area8.4” wide x 11.3” tall

Full pageMagazine

with bleed

Tier C: 8.5x9

Local news mattersc



2021 media · 2021. 2. 24. · songbook ohj / wlb - distributed to the schools thursday, december...

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