2020 media · spring sports tab mcc ldn friday, april 10, 2020 spring sports tab ludington ldn...
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MEDIALUDINGTON DAILY NEWS | OCEANA’S HERALD-JOURNAL | WHITE LAKE BEACON
Local news mattersc
2020
Contact usLocal news mattersc
Local news mattersc
OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWSMEDIA
Shelley Kovar, [email protected], 231-583-1322Jim Johnson, [email protected], 231-583-1313Stacie Bishop, [email protected], 231-583-1336Jan Thomas, [email protected], 616-581-5635Monica Evans, [email protected], 231-750-3626
LudingTon daiLy nEwS: david Bossick, [email protected], 231-583-1312ocEana'S hEraLd-JournaL: John cavanagh, [email protected], 231-873-5602 amanda dodge, [email protected], 231-873-5602whiTE LaKE BEacon: Jared Leatzow, [email protected], 231-894-5356
donna Verscheuren, [email protected], 231-845-5181
LudingTon daiLy nEwS: Jeriann Steiger, [email protected], 231-845-5181, ext. 349
ocEana'S hEraLd-JournaL: Marie roussin, [email protected], 231-873-5602
whiTE LaKE BEacon: Marie roussin, [email protected], 231-873-5602
Local news mattersc
OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWSMEDIA
Publisher: Ray McGrew
VP/CRO: Banks Dishmon
Sales: Stacie Bishop, Monica Evans, Jim Johnson, Shelley Kovar, Jan Thomas
Graphics: Judy Lytle, Julie Eilers, Shanon McDowell, Robin Moline, Candy Bryant
News: David Bossick – Ludington John Cavanagh – Hart Amanda Dodge – Hart Jared Leatzow – Whitehall
MEDIA
MEDIA
LUDINGTON DAILY NEWS OCEANA’S HERALD-JOURNAL WHITE LAKE BEACONMEDIA OCEANA’S HERALD-JOURNAL
WHITE LAKE BEACON
LUDINGTON DAILY NEWSMEDIA
LUDINGTON DAILY NEWS | OCEANA’S HERALD-JOURNAL | WHITE LAKE BEACON
LUDINGTON DAILY NEWS | OCEANA’S HERALD-JOURNAL | WHITE LAKE BEACON
original shoreline media logo(if you would rather just have the three paper names added to that?)
Ludington Daily News202 N Rath Ave. P.O. Box 340 Ludington, MI 49431 (231) 845-5181(231) 843-4011 fax
Oceana’s Herald-Journal123 State StreetPO Box 190Hart, MI 49420(231) 873-5602(231) 873-4775 fax
White Lake BeaconPO Box 98 Whitehall, MI 49461(231) 894-5356(231) 873-4775 fax
www.shorelinemedia.net
Advertising Sales Representatives
Editorial/Newsroom
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All advertising rates and information are effective January 1, 2020. This media guide supercedes all other rates and information.
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OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWSMEDIA
2020 CalendarLocal news mattersc
Local news mattersc
OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWSMEDIA
January
Section Publication DateMeet the Auto Pros OHJ-9/23/WLB-5/19 Thursday, January 5, 2020Kids Scoop - January issue LDN / OHJ Monday, January 6, 2020Brewfest LDN-24/OHJ-23/WLB-19 Sunday, January 19, 2020Bridal World LDN-31/OHJ-30/WLB-26 Sunday, January 26, 2020Hart Winterfest OHJ Thursday, January 30, 2020Mason / Lake Conservation District LDN Friday, January 31, 2020Fact Book - Mason County Distributed in Mason County Friday, January 31, 2020
February Meet the Auto Pros OHJ-6/20/WLB-2/16 Sunday, February 2, 2020Kid Scoop - February issue LDN / OHJ Monday, February 3, 2020Valentine's LDN-7/OHJ-6/WLB-9 Thursday, February 6, 2020Boy Scouts - Ludington LDN Friday, February 7, 2020FFA OHJ-13/WLB-16 Thursday, February 13, 2020New Era Pie OHJ 13 / FW 9 Sunday, February 9, 2020Room Redo LDN Wednesday, February 19, 2020HBA Home Show LDN / OHJ Friday, February 19, 2020Business & Professional Directory WLB-23/OHJ-27 Sunday, February 23, 2020Scottville Community Auction Page LDN - 2/25-26--27-28 Tuesday, February 25, 2020Fact Book - Lake County Distributed in Lake County Friday, February 28, 2020
March
Lucky Bucks OHJ - 3/5-12 / WLB -3/1-8 Sunday, March 1, 2020Girl Scout LDN Monday, March 2, 2020Kid Scoop - March issue LDN / OHJ Tuesday, March 3, 2020Oceana Conservation Dist. OHJ Thursday, March 5, 2020St Patrick's Day LDN 3/13 / OHJ 3/12 / WLB 3/15 Thursday, March 12, 2020Room Redo Reveal LDN Saturday, March 14, 2020NCAA Ad-Limination page LDN -3/18-20-24-28-4/4-6-10 Wednesday, March 18, 2020J.O.Y. (Just Older Youth) LDN-20/OHJ-19/WLB-22 Thursday, March 19, 2020Men in Business LDN Friday, March 20, 2020Spring Home Improvement LDN-27/OHJ-26 / WLB-29 Thursday, March 26, 2020Business & Professional LDN Friday, March 27, 2020
2020 CalendarLocal news mattersc
Local news mattersc
OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWSMEDIA
AprilSection Publication DateKid Scoop - April issue LDN / OHJ Wednesday, April 1, 2020Come Worship (Easter) LDN 4/1-4/8 Wednesday, April 1, 2020Auction LDN 4-3/OHJ 4-2/WLB 4-5 Thursday, April 2, 2020Easter Egg Hunt OHJ Thursday, April 2, 2020Prom OHJ 2/9/16 / WLB 5/12/19 Thursday, April 2, 2020Come Worship (Easter) OHJ-9/WLB-5 Sunday, April 5, 2020Spring Sports Tab MCE LDN Thursday, April 9, 2020Spring Sports Tab MCC LDN Friday, April 10, 2020Spring Sports Tab Ludington LDN Monday, April 13, 2020Oceana Sports Scene OHJ Thursday, April 16, 2020Your Home is Your Castle LDN 4/17 -24-5/1-8 Thursday, April 16, 2020Earth Day LDN Friday, April 17, 2020LDN-Spring Sports Programs LDN - Distributed in Mason County Friday, April 17, 2020Administrative Professionals Day LDN Wednesday, April 22, 2020Spring Car Care LDN-24 /OHJ-23 /WLB-26 Thursday, April 23, 2020OHJ-Spring Sports Programs OHJ - Distributed in Oceana County Thursday, April 23, 2020Silver Lake Community Guide OHJ - Distributed in Oceana County Thursday, April 23, 2020Homes of Mason-Oceana-Manistee - May Issue LDN Friday, April 24, 2020Ask the Expert LDN Thursday, April 30, 2020Mother's Day LDN-1/OHJ-30/WLB-3 Thursday, April 30, 2020Fact Book - Oceana County OHJ - Distributed in Oceana County Thursday, April 30, 2020Auction EVENT Friday, April 17, 2020
MaySports WLB Sunday, May 3, 2020Kid Scoop - May issue LDN / OHJ Monday, May 4, 2020Teacher Appreciation LDN Monday, May 4, 2020Teacher Appreciation OHJ Thursday, May 7, 2020Baldwin - Blessing of the Bikes LDN-8 /OHJ-7 /WLB-10 Thursday, May 7, 2020Health & Fitness LDN/OH/WLB Thursday, May 7, 2020Badger Coloring Book LDN Friday, May 8, 2020Heroes Behind the Badge LDN Saturday, May 9, 2020LDN Graduation Section LDN Friday, May 15, 2020Vacationland LDN 15 / OHJ 14 / WLB 17 Thursday, May 14, 2020Contractor's Corner WLB - 5/17 -24 Sunday, May 17, 2020Ludington State Park LDN Monday, May 18, 2020Campground Wrap LDN Thursday, May 21, 2020OHJ Graduation OHJ Thursday, May 21, 2020Memorial Day Real Estate OHJ-21/WLB-24 Thursday, May 21, 2020Silver Lake Visitors Maps OHJ - Distributed in Oceana County Thursday, May 21, 2020PTW - Pentwater This Week #1 OHJ - Distributed in Pentwater Thursday, May 21, 2020Spelling Bee LDN Friday, May 22, 2020Memorial Day LDN Friday, May 22, 2020Fact Book - Benzie County LDN - Distributed in Benzie County Friday, May 29, 2020Homes of Mason-Oceana-Manistee - June Issue LDN Saturday, May 30, 2020Whitehall Graduation WLB Sunday, May 31, 2020Summer Salt WLB Sunday, May 31, 2020
2020 CalendarLocal news mattersc
Local news mattersc
OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWSMEDIA
JuneSection Publication DateAsparagus Advocate OHJ Thursday, June 4, 2020Contractor's Corner WLB 6/7-14-21-28 Sunday, June 7, 2020Montague Graduation WLB Sunday, June 7, 2020United State Flag (Flag Day and Independence Day) LDN 6/11 - 7/2 Thursday, June 11, 2020Gus Macker Map LDN Thursday, June 11, 2020Taste of the Lakeshore LDN-19 /OHJ-18 /WLB-21 Thursday, June 18, 2020PTW - Pentwater This Week #2 OHJ - Distributed in Pentwater Thursday, June 18, 2020July 4th Real Estate OHJ-25 /WLB-28 Thursday, June 25, 2020Hart Sparks OHJ-25 / SS Freeway-28 Thursday, June 25, 2020PTW - Pentwater This Week #3 OHJ - Distributed in Pentwater Thursday, June 25, 2020Fun in the Sun #1 Distributed in Oceana & Muskegon Counties Thursday, June 25, 2020Bridal World #2 LDN-26/OHJ-25/WLB-28 Thursday, June 25, 2020Taste of the Lakeshore EVENT Thursday, June 25, 2020Homes of Mason-Oceana-Manistee - July Issue LDN Saturday, June 27, 2020Fact Book - Manistee LDN - Distributed in Manistee County Tuesday, June 30, 2020
July
July 4th Wrap LDN Friday, July 3, 2020Celebrating Scottville LDN-3 / OHJ-2 Thursday, July 2, 2020PTW - Pentwater This Week #4 OHJ - Distributed in Pentwater Thursday, July 2, 2020Fun in the Sun #2 Distributed in Oceana & Muskegon Counties Thursday, July 2, 2020Contractor's Corner WLB - 7/5-12-19-26 Sunday, July 5, 2020Scottville Summerfest LDN 7/7-8-9-10 Tuesday, July 7, 2020Baldwin - Troutarama LDN - 10 /OHJ- 11 /WLB- 12 Thursday, July 9, 2020Reader's Choice Ballots LDN - 7/9-11-16-18 Thursday, July 9, 2020PTW - Pentwater This Week #5 OHJ - Distributed in Pentwater Thursday, July 9, 2020Fun in the Sun #3 Distributed in Oceana & Muskegon Counties Thursday, July 9, 2020Offshore Classic LDN + 2,000 copies Friday, July 10, 2020West Shore Bank - Rhythm & Dunes LDN-18 / OHJ-16 Thursday, July 16, 2020PTW - Pentwater This Week #6 OHJ - Distributed in Pentwater Thursday, July 16, 2020Fun in the Sun #4 Distributed in Oceana & Muskegon Counties Thursday, July 16, 2020Cruz 'in White Lake WLB Sunday, July 19, 2020PTW - Pentwater This Week #7 OHJ - Distributed in Pentwater Thursday, July 23, 2020Fun in the Sun #5 Distributed in Oceana & Muskegon Counties Thursday, July 23, 2020Homes of Mason-Oceana-Manistee - August Issue LDN Saturday, July 25, 2020Women in Business - WLB WLB Sunday, July 26, 2020Women in Business - LDN LDN Tuesday, July 28, 2020Women in Business - OHJ OHJ Thursday, July 30, 2020PTW - Pentwater This Week #8 OHJ - Distributed in Pentwater Thursday, July 30, 2020Fun in the Sun #6 Distributed in Oceana & Muskegon Counties Thursday, July 30, 2020
Tier C: 8.5x9
2020 CalendarLocal news mattersc
Local news mattersc
OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWSMEDIA
AugustSection Publication DatePTW - Pentwater This Week #9 OHJ - Distributed in Pentwater Thursday, August 6, 2020Fun in the Sun #7 Distributed in Oceana & Muskegon Counties Thursday, August 6, 2020Western Michigan Fair LDN Friday, August 7, 2020PTW - Pentwater This Week #10 OHJ - Distributed in Pentwater Thursday, August 13, 2020Fun in the Sun #8 Distributed in Oceana & Muskegon Counties Thursday, August 13, 2020Locally Grown LDN-21/OHJ-20/WLB-23 Thursday, August 20, 2020Oceana Fair - Preview OHJ Thursday, August 20, 2020Western Michigan Boat Show LDN-21 /OHJ-20 /WLB-23 Thursday, August 20, 20204-H Oceana OHJ Thursday, August 20, 2020PTW - Pentwater This Week #11 OHJ - Distributed in Pentwater Thursday, August 20, 2020Fun in the Sun #9 Distributed in Oceana & Muskegon Counties Thursday, August 20, 2020Back to School WLB Sunday, August 23, 2020Fall Sports Tab MCE LDN Wednesday, August 26, 2020Color Me Safe (School Safety Page) LDN Wednesday, August 26, 2020Labor Day Real Estate OHJ-27 /WLB-30 Thursday, August 27, 2020Fall Sports Tab MCC LDN Thursday, August 27, 2020PTW - Pentwater This Week #12 OHJ - Distributed in Pentwater Thursday, August 27, 2020Fall Sports Tab Ludington LDN Friday, August 28, 2020Homes of Mason-Oceana-Manistee - Sept. Issue LDN Saturday, August 29, 2020Fun in the Sun #10 Distributed in Oceana & Muskegon Counties Friday, August 28, 2020Western Michigan Boat Show EVENT Friday, August 28, 2020Fact Book - Muskegon County WLB - Distributed in Muskegon County Sunday, August 30, 2020
September
Labor Day LDN Saturday, September 5, 2020J.O.Y. (Just Older Youth) comb. Living 50+ & Life Planning LDN-4 /OHJ-3/ WLB-6 Thursday, September 3, 2020Oceana Sports Scene - Fall OHJ Thursday, September 3, 2020OHJ-Fall Sports Programs OHJ - Distributed in Oceana County Thursday, September 3, 2020LDN-Fall Sports Programs LDN - Distributed in Mason County Friday, September 4, 2020Kid Scoop - September issue LDN / OHJ Tuesday, September 8, 2020Oceana Fair - Post OHJ Thursday, September 17, 2020Culinary Class LDN-25 /OHJ-24 /WLB-27 Thursday, September 24, 2020Homes of Mason-Oceana-Manistee - Oct. Issue LDN Saturday, September 26, 2020Reader's Choice Awards LDN Monday, September 28, 2020
October
Kid Scoop - October issue LDN / OHJ Thursday, October 1, 2020Get Ready for Winter (include 911/fire-emergency preparedness) LDN-2 /OHJ-1 /WLB-4 Thursday, October 1, 2020MCC Homecoming LDN Friday, October 2, 2020Pumpkinfest - WLB WLB Sunday, October 4, 2020Fire Prevention LDN Monday, October 5, 2020Pentwater Oktoberfest OHJ Thursday, October 8, 2020Breast Cancer Awareness OHJ-8 /WLB-11 Thursday, October 8, 2020
Tier C: 8.5x9
2020 CalendarLocal news mattersc
Local news mattersc
OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWSMEDIA
Section Publication DateYour Home is Your Castle LDN 10/8-15-22-29 Thursday, October 8, 2020Culinary Cooking Show EVENT Thursday, October 8, 2020LHS Homecoming LDN Friday, October 9, 2020Deer of the Year LDN- 10/10-24 Saturday, October 10, 2020Shelby Pie OHJ-15/Freeway-18 Thursday, October 15, 2020Ask the Expert OHJ-22 / WLB-25 Thursday, October 22, 2020Halloween Safety LDN Saturday, October 24, 2020Homes of Mason-Oceana-Manistee - Nov.. Issue LDN Saturday, October 31, 2020
November
Turkey Scramble - WLB WLB Sunday, November 1, 2020Kid Scoop - November issue LDN / OHJ Monday, November 2, 2020Turkey Scramble - OHJ OHJ Thursday, November 5, 2020Mistletoe Market EVENT Saturday, November 7, 2020Holiday Preview OHJ-12 / WLB-15 Thursday, November 12, 2020Manistee LDN 11/12-19-26 12/3-10-17 Thursday, November 12, 2020Auto Pros OHJ-11/12-26 -12/10 / WLB-11/8-22 -12/6 Thursday, November 12, 2020Home for the Holidays Silver Lake/Hart Main Street OHJ 11/19-26 Thursday, November 19, 2020Black Friday OHJ-25 /WLB-22 Sunday, November 22, 2020Holiday Gift Guide #1 LDN LDN Wednesday, November 25, 2020Holiday Gift Guide #1 OHJ/WLB OHJ-26 / WLB-29 Thursday, November 26, 2020
December
Kid Scoop - December issue LDN / OHJ Tuesday, December 1, 2020Santa's Coloring LDN Tuesday, December 1, 2020Winter Sports Tab MCE LDN Thursday, December 3, 2020Merry Christmas - Hart OHJ Thursday, December 3, 2020Oceana Sports Scene - Winter OHJ Thursday, December 3, 2020OHJ-Winter Sports Programs OHJ - Distributed in Oceana County Thursday, December 3, 2020Songbook OHJ - Distributed to the schools Thursday, December 3, 2020Historical Calendar LDN Friday, December 4, 2020Holiday Gift Guide #2 -Ludington LDN Friday, December 4, 2020Winter Sports Tab MCC LDN Friday, December 4, 2020Come Worship LDN 12/4-11-18 Friday, December 4, 2020Songbook WLB - Distributed to the schools Sunday, December 6, 2020Winter Sports Tab Ludington LDN Monday, December 7, 2020LDN-Winter Sports Programs LDN - Distributed in Mason County Monday, December 7, 2020Holiday Gift Guide #2 OHJ/WLB OHJ-10 / WLB-13 Thursday, December 10, 2020Community Giving LDN Thursday, December 10, 2020Last Minute Gift Guide LDN LDN Friday, December 11, 2020Last Minute Gift Guide OHJ/WLB OHJ-17 / WLB-20 Thursday, December 17, 202010 Gifts of Christmas LDN Friday, December 18, 2020Scottville Greetings LDN Monday, December 21, 2020Don't Drink & Drive LDN Thursday, December 24, 2020New Year's Eve LDN Thursday, December 31, 2020
October (continued)
Print & Preprint Rates - 2020Local news mattersc
Local news mattersc
OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWSMEDIA
Publications Open $1,000 $2,500 $5,000 $10,000 $15,000 $20,000 $25,000 $35,000 $50,000Ludington Daily News 18.80$ 17.40$ 15.80$ 14.60$ 13.20$ 12.90$ 12.60$ 12.40$ 12.00$ 11.40$ Oceana's Herald-Journal 13.80$ 13.30$ 12.40$ 12.10$ 12.00$ 11.80$ 11.70$ 11.60$ 11.30$ 10.70$ White Lake Beacon 14.50$ 14.30$ 13.00$ 12.70$ 12.50$ 12.40$ 12.30$ 12.10$ 11.80$ 11.30$
Shoreline Shopper 10.00$ 9.60$ 8.80$ 8.60$ 8.50$ 8.40$ 8.30$ 8.20$ 8.00$ 7.60$
Mason County, Freeway (Oceana), White Lake...you choose which shopper
Pick Up from LDN, OHJ, WLB into any Shoreline Shopper; 50% discount
If you prefer a combination of publications not shown here, your advertising representative will be happy to assist you.
Non-Profit rate is the $5,000 contract rate
Product SizeSingle Sheet $ 49.00 $ 46.00 $ 41.00 2 SB, 4 Tab, 8 mini $ 56.00 $ 53.00 $ 47.00 4 BS, 8 Tab, 16 mini $ 58.00 $ 55.00 $ 49.00 6 BS, 12 Tab, 16 mini $ 71.00 $ 68.00 $ 58.00 8 BS, 16 Tab, 32 mini $ 73.00 $ 70.00 $ 60.00 10 BS, 20 Tab, 40 mini $ 84.00 $ 76.00 $ 66.00 12 BS, 24 Tab, 48 mini $ 87.00 $ 78.00 $ 68.00 14 BS, 28 Tab, 56 mini $ 96.00 $ 87.00 $ 72.00 16 BS, 32 Tab, 64 mini $ 98.00 $ 89.00 $ 78.00 18 BS, 36 Tab, 72 mini $ 106.00 $ 94.00 $ 87.00 20 BS, 40 Tab, 80 mini $ 108.00 $ 100.00 $ 90.00 3x3 Sticky Notes $ 116.00
Deliver all inserts to:
Publisher’s Liability for Error
Indemnification
Ludington Daily News All inserts must be in our possession 10 days prior to release date with space reservation 10 days in advance.202 N Rath Ave
Ludington, MI 49431
Minimum charge is $150. Zoning less than full run is available in the Shoreline Shopper Editions at an additional $5 per M. All preprinted inserts must be 11” wide x 11” high or smaller. Inserts requiring any special handling will incur additional charges.
Ludington Daily News, Oceana's Herald-Journal, White Lake Beacon & Shoreline Shopper editions
Print & Preprint Rates - 2020
Non-Contract Contract 6- 25 Contract 26+
Retail & Classified Display Rates
Preprint Rates
The Publisher shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. The publisher’s liability for other errors or omissions in connection with an advertisement is strictly limited to publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertisement.
The advertiser and/or advertising agency agrees to defend and indemnify the Publisher against any and all liability, loss or expense arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents, or proprietary rights or violation of rights of privacy, resulting from the publication of the advertiser’s advertisement.
Local News Matters
Publications Open $1,000 $2,500 $5,000 $10,000 $15,000 $20,000 $25,000 $35,000 $50,000Ludington Daily News 18.80$ 17.40$ 15.80$ 14.60$ 13.20$ 12.90$ 12.60$ 12.40$ 12.00$ 11.40$ Oceana's Herald-Journal 13.80$ 13.30$ 12.40$ 12.10$ 12.00$ 11.80$ 11.70$ 11.60$ 11.30$ 10.70$ White Lake Beacon 14.50$ 14.30$ 13.00$ 12.70$ 12.50$ 12.40$ 12.30$ 12.10$ 11.80$ 11.30$
Shoreline Shopper 10.00$ 9.60$ 8.80$ 8.60$ 8.50$ 8.40$ 8.30$ 8.20$ 8.00$ 7.60$
Mason County, Freeway (Oceana), White Lake...you choose which shopper
Pick Up from LDN, OHJ, WLB into any Shoreline Shopper; 50% discount
If you prefer a combination of publications not shown here, your advertising representative will be happy to assist you.
Non-Profit rate is the $5,000 contract rate
Product SizeSingle Sheet $ 49.00 $ 46.00 $ 41.00 2 SB, 4 Tab, 8 mini $ 56.00 $ 53.00 $ 47.00 4 BS, 8 Tab, 16 mini $ 58.00 $ 55.00 $ 49.00 6 BS, 12 Tab, 16 mini $ 71.00 $ 68.00 $ 58.00 8 BS, 16 Tab, 32 mini $ 73.00 $ 70.00 $ 60.00 10 BS, 20 Tab, 40 mini $ 84.00 $ 76.00 $ 66.00 12 BS, 24 Tab, 48 mini $ 87.00 $ 78.00 $ 68.00 14 BS, 28 Tab, 56 mini $ 96.00 $ 87.00 $ 72.00 16 BS, 32 Tab, 64 mini $ 98.00 $ 89.00 $ 78.00 18 BS, 36 Tab, 72 mini $ 106.00 $ 94.00 $ 87.00 20 BS, 40 Tab, 80 mini $ 108.00 $ 100.00 $ 90.00 3x3 Sticky Notes $ 116.00
Deliver all inserts to:
Publisher’s Liability for Error
Indemnification
Ludington Daily News All inserts must be in our possession 10 days prior to release date with space reservation 10 days in advance.202 N Rath Ave
Ludington, MI 49431
Minimum charge is $150. Zoning less than full run is available in the Shoreline Shopper Editions at an additional $5 per M. All preprinted inserts must be 11” wide x 11” high or smaller. Inserts requiring any special handling will incur additional charges.
Ludington Daily News, Oceana's Herald-Journal, White Lake Beacon & Shoreline Shopper editions
Print & Preprint Rates - 2020
Non-Contract Contract 6- 25 Contract 26+
Retail & Classified Display Rates
Preprint Rates
The Publisher shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. The publisher’s liability for other errors or omissions in connection with an advertisement is strictly limited to publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertisement.
The advertiser and/or advertising agency agrees to defend and indemnify the Publisher against any and all liability, loss or expense arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents, or proprietary rights or violation of rights of privacy, resulting from the publication of the advertiser’s advertisement.
Local News Matters
Rates are effective January 1, 2020
Frequency Print Rates - 2020Local news mattersc
Local news mattersc
OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWSMEDIA
Contract Agreement length Color
Size Description Ad Size Column x Inch
inches Rates
Full Page 6x21.5 129.00 $1,703.00 $1,626.00 $1,600.00 $1,548.00 $1,419.00 226.00$ 3/4 Page 5x16 90.00 $1,314.00 $1,134.00 $1,116.00 $1,116.00 $990.00 178.00$ Half Page 6 x10.5 OR 3x21 63.00 $996.00 $794.00 $794.00 $782.00 $719.00 128.00$ 1/3 Page 4x11 44.00 $696.00 $568.00 $555.00 $555.00 $528.00 133.00$
4x9 36.00 $627.00 $465.00 $454.00 $454.00 $447.00 145.00$ Quarter Page 6x5.25 OR 3x10.5 31.50 $549.00 $416.00 $397.00 $397.00 $391.00 125.00$
3x8 24.00 $418.00 $317.00 $303.00 $303.00 $298.00 95.00$ Eighth Page 3x5 OR 2x7.5 15.00 $261.00 $219.00 $194.00 $189.00 $189.00 62.00$
2x6 OR 3x4 12.00 $226.00 $176.00 $159.00 $152.00 $152.00 48.00$ 2x5 10.00 $188.00 $158.00 $132.00 $129.00 $126.00 40.00$ 3x3 9.00 $170.00 $143.00 $119.00 $117.00 $114.00 36.00$ 2x4 8.00 $151.00 $127.00 $106.00 $104.00 $101.00 32.00$
Mega Business Card 2x3 6.00 $113.00 $105.00 $88.00 $80.00 $76.00 24.00$ Business Card 2x2 OR 1x4 4.00 $76.00 $76.00 $64.00 $59.00 $52.00 16.00$
Front Pg. Banner 5 x 1.5 7.50 $169.00 $166.00 $161.00 $158.00 $153.00 included
Sports Front Banner 5 x 1.5 7.50 $169.00 $149.00 $161.00 $142.00 $138.00 included
Sky Box 2 x 1.5 3.00 $79.00 $77.00 $75.00 $74.00 $72.00 included
Non-Modular PCI 18.80$
Contract Agreement length Color
Size Description Ad Size Column x Inch
inches Rates
Full Page 6x21.5 129.00 $1,561.00 $1,471.00 $1,432.00 $1,381.00 $1,290.00 226.00$ 3/4 Page 5x16 90.00 $1,116.00 $1,026.00 $999.00 $999.00 $900.00 178.00$ Half Page 6 x10.5 OR 3x21 63.00 $807.00 $719.00 $719.00 $700.00 $656.00 128.00$ 1/3 Page 4x11 44.00 $564.00 $515.00 $502.00 $502.00 $471.00 133.00$
4x9 36.00 $472.00 $422.00 $411.00 $411.00 $400.00 145.00$ Quarter Page 6x5.25 OR 3x10.5 31.50 $413.00 $382.00 $360.00 $360.00 $350.00 125.00$
3x8 24.00 $315.00 $291.00 $274.00 $274.00 $267.00 95.00$ Eighth Page 3x5 OR 2x7.5 15.00 $197.00 $186.00 $176.00 $171.00 $171.00 62.00$
2x6 OR 3x4 12.00 $166.00 $149.00 $146.00 $137.00 $137.00 48.00$ 2x5 10.00 $138.00 $128.00 $121.00 $117.00 $114.00 40.00$ 3x3 9.00 $125.00 $116.00 $109.00 $106.00 $103.00 36.00$ 2x4 8.00 $111.00 $103.00 $97.00 $94.00 $92.00 32.00$
Mega Business Card 2x3 6.00 $83.00 $79.00 $75.00 $73.00 $69.00 24.00$ Business Card 2x2 OR 1x4 4.00 $56.00 $56.00 $52.00 $50.00 $47.00 16.00$
Front Pg. Banner 5 x 1.5 7.50 $126.00 $124.00 $120.00 $118.00 $114.00 included
Sports Front Banner 5 x 1.5 7.50 $126.00 $111.00 $120.00 $106.00 $103.00 included
Sky Box 2 x 1.5 3.00 $79.00 $77.00 $75.00 $74.00 $72.00 included
Non-Modular PCI 13.80$
Frequency Print Rates - 2020
1X 6 ads 13 ads 26 ads 52 ads
Oceana's Herald-JournalOpen 13 Weeks 26 Weeks 52 Weeks 52 weeks
1X 6 ads 13 ads 26 ads 52 ads
Ludington Daily NewsPick up discount of 50% off same ad published in any 1 of 3 shoppers within 7 days
Open 13 Weeks 26 Weeks 52 Weeks 52 weeks
Local News Matters
Rates are effective January 1, 2020
Rates are effective January 1, 2020
Frequency Print Rates - 2020Local news mattersc
Local news mattersc
OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWSMEDIAFrequency Print Rates - 2020
Pick up discount of 50% off same ad published in any 1 of 3 shoppers within 7 days
Local News Matters
Contract Agreement length Color
Size Description Ad Size Column x Inch
inches Rates
Full Page 6x21.5 129.00 $1,639.00 $1,548.00 $1,497.00 $1,458.00 $1,355.00 226.00$ 3/4 Page 5x16 90.00 $1,179.00 $1,080.00 $1,044.00 $1,044.00 $945.00 178.00$ Half Page 6 x10.5 OR 3x21 63.00 $845.00 $756.00 $756.00 $731.00 $687.00 128.00$ 1/3 Page 4x11 44.00 $590.00 $546.00 $528.00 $528.00 $498.00 133.00$
4x9 36.00 $497.00 $447.00 $432.00 $432.00 $418.00 145.00$ Quarter Page 6x5.25 OR 3x10.5 31.50 $435.00 $401.00 $378.00 $378.00 $366.00 125.00$
3x8 24.00 $332.00 $305.00 $288.00 $288.00 $279.00 95.00$ Eighth Page 3x5 OR 2x7.5 15.00 $207.00 $197.00 $186.00 $180.00 $180.00 62.00$
2x6 OR 3x4 12.00 $174.00 $158.00 $153.00 $144.00 $144.00 48.00$ 2x5 10.00 $145.00 $134.00 $127.00 $124.00 $120.00 40.00$ 3x3 9.00 $131.00 $121.00 $115.00 $112.00 $108.00 36.00$ 2x4 8.00 $116.00 $108.00 $102.00 $100.00 $96.00 32.00$
Mega Business Card 2x3 6.00 $87.00 $83.00 $79.00 $77.00 $72.00 24.00$ Business Card 2x2 OR 1x4 4.00 $58.00 $58.00 $54.00 $53.00 $50.00 16.00$
Front Pg. Banner 5 x 1.5 7.50 $126.00 $124.00 $120.00 $118.00 $114.00 included
Sports Front Banner 5 x 1.5 7.50 $126.00 $111.00 $120.00 $106.00 $103.00 included
Sky Box 2 x 1.5 3.00 $79.00 $77.00 $75.00 $74.00 $72.00 included
26 Weeks 52 Weeks 52 weeksWhite Lake Beacon
1X 6 ads 13 ads 26 ads 52 ads
Open 13 Weeks
Rates are effective January 1, 2020
Rates are effective January 1, 2020
Special Section Rates Fact Books
2020
Mason
CountyMason
County
A SPECIAL
PUBLICATION OF THE
LUDINGTON DAILY NEWS
COUNTY
LAKE
PHOTO: JILL ENGELMAN, LAKE COUNTY HISTORICAL SOCIETY
FACT
2019BOOK
COUNTY
FACTBOOK
2019 BENZIE COUNTY FACT BOOK2019 BENZIE COUNTY FACT BOOK2019 BENZIE COUNTY FACT BOOK2019 BENZIE COUNTY FACT BOOK2019 BENZIE COUNTY FACT BOOK2019 BENZIE COUNTY FACT BOOK2019 BENZIE COUNTY FACT BOOK
BenzieBenzieC O U N T Y
2019 FACT BOOK A SPECIAL PROJECT OF
THE LUDINGTON DAILY NEWS
BEULAH • LAKE ANN • BENZONIA • HONOR • FRANKFORT
THOMPSONVILLE • ELBERTA
PHOTO COURTESY OF JOSHUA FISCHER
1
BenzieBenzieBenzieBenzieBenzieBenzieBenzieBenzie
FACT BOOK A SPECIAL PROJECT OF
THE LUDINGTON DAILY NEWS
BEULAH • LAKE ANN • BENZONIA • HONOR • FRANKFORT
THOMPSONVILLE • ELBERTA
A special publication of the
LUDINGTON DAILY NEWS
Manistee County
2019 FACT BOOK
istee County
FACT BOOK
OceanaCounty
OceanaMuskegon CountyA special publication of the Ludington Daily News
2019fact book
Pricing (per book):
The back cover ....................$660Inside front cover ...............$550Inside back cover ................$550Full pages ...........................$475Half pages ..........................$250Quarter pages ....................$175
Ad deadline PublishMason 12/16/19 1/31/20Lake 1/31/20 2/28/20Oceana 3/27/20 4/30/20Benzie 4/24/20 5/29/20Manistee 5/22/20 6/30/20Muskegon 7/31/20 8/30/20
TabsBack Page ......................$595 Full Page (6x10) .............$480 Half Page (3x10) ............$275 Quarter Page (3x5) .........$160
Eighth Page (3x2.5) .........$99
Color additional:Full & Half pages .......... $100Qtr. & Eighth ....................$50
SPRING SPORTS
THURSDAY,april 18, 2019
INSIDE: mason co. EASTERN , Pentwater
and manistee Catholic Special Section Rates
SPRING SPORTSSPRING SPORTSSPRING SPORTSSPRING SPORTS
LUDINGTON SEPT. 6-7-8CITY MARINABROUGHT TO YOU BY: LUDINGTON DAILY NEWS •OCEANA’S HERALD-JOURNAL • WHITE LAKE BEACON
BROUGHT TO YOU BY: LUDINGTON DAILY NEWS •OCEANA’S HERALD-JOURNAL • WHITE LAKE BEACON
BIGBIG33DAYSDAYSBIGBIG33DAYSDAYS
SEPT. 6-7-8BROUGHT TO YOU BY: LUDINGTON DAILY NEWS •OCEANA’S HERALD-JOURNAL • WHITE LAKE BEACON
SEPT. 6-7-8BROUGHT TO YOU BY: LUDINGTON DAILY NEWS •OCEANA’S HERALD-JOURNAL • WHITE LAKE BEACON
81st WESTERN MICHIGAN FAIR • MASON COUNTY FAIRGROUNDS
LUDINGTON DAILY NEWS THURSDAY, AUGUST 1, 2019
AUGUST 6-10,
2019
LUDINGTON DAILY NEWS
LUDINGTON DAILY NEWS
OUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORSShoreline
FALL 2019
OUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORSOUTDOORS
OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWS
MEDIA
A SPECIAL PUBLICATION OF
FALL 2019
OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWS
MEDIA
A SPECIAL PUBLICATION OF
LUDINGTON DAILY NEWS
LUDINGTON DAILY NEWS
OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWS
MEDIA
A SPECIAL PUBLICATION OF
LUDINGTON DAILY NEWS LUDINGTON DAILY NEWS LUDINGTON DAILY NEWS
community
Ludington Daily News
Thursday, December 12, 2019
INSIDE:mason county
CENTRALAND HART
Your guide to the upcoming sports season, featuring stories, team photos and schedules
Sports
INSIDE:mason countymason county
CENTRALAND HART
Your guide to the upcoming sports season, featuring stories, team photos and schedules
LUDINGTON DAILY NEWSThursday, Dec. 5, 2019
Shopper Rates - 2020 Local news mattersc
Local news mattersc
OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWSMEDIA
Contract Agreement length ColorSize Description Ad Size
Column x Inchinches Rates
Full Page 6x21 129.00 $1,123.00 $1,058.00 $994.00 $968.00 $929.00 226.00$ 3/4 Page 5x16 90.00 $810.00 $738.00 $720.00 $720.00 $648.00 180.00$ Half Page 6 x10.5 OR 3x21 63.00 $567.00 $517.00 $517.00 $504.00 $473.00 126.00$
4x11 44.00 $405.00 $374.00 $361.00 $352.00 $339.00 132.00$ 4x9 36.00 $342.00 $306.00 $296.00 $296.00 $288.00 144.00$
Quarter Page 6x5.25 OR 3x10.5 31.50 $300.00 $275.00 $259.00 $259.00 $252.00 126.00$ 3x8 24.00 $228.00 $209.00 $197.00 $197.00 $192.00 96.00$
Eighth Page 3x5 OR 2x7.5 15.00 $143.00 $135.00 $128.00 $123.00 $123.00 60.00$ 2x6 OR 3x4 12.00 $120.00 $108.00 $105.00 $99.00 $99.00 48.00$
2x5 10.00 $100.00 $92.00 $87.00 $85.00 $82.00 40.00$ 3x3 9.00 $90.00 $83.00 $79.00 $77.00 $74.00 36.00$ 2x4 8.00 $80.00 $74.00 $72.00 $68.00 $66.00 32.00$
Mega Business Card 2x3 6.00 $60.00 $57.00 $54.00 $53.00 $50.00 24.00$ Business Card 2x2 OR 1x4 4.00 $40.00 $38.00 $37.00 $36.00 $34.00 16.00$ These are ONLY available on Freeway and/or White Lake editions
Front Page - Top 6x9 54.00 $303.00 $298.00 $290.00 $284.00 $276.00 included
Front Page - Bottom 6x9 54.00 $303.00 $298.00 $290.00 $284.00 $276.00 included
This is ONLY available on Mason County edition
Front Page - Banner 6x2 12.00 $132.00 $125.00 $121.00 $118.00 $110.00 included
Non-Modular PCI 10.00$
Contract Agreement length ColorSize Description Ad Size
Column x Inchinches Rates
Full Page 6x21 129.00 $1,355.00 $1,278.00 $1,193.00 $1,161.00 $1,123.00 226.00$ 3/4 Page 5x16 90.00 $972.00 $891.00 $864.00 $864.00 $783.00 180.00$ Half Page 6 x10.5 OR 3x21 63.00 $681.00 $624.00 $624.00 $605.00 $567.00 126.00$
4x11 44.00 $489.00 $449.00 $436.00 $423.00 $410.00 132.00$ 4x9 36.00 $411.00 $368.00 $357.00 $357.00 $346.00 144.00$
Quarter Page 6x5.25 OR 3x10.5 31.50 $360.00 $331.00 $312.00 $312.00 $303.00 126.00$ 3x8 24.00 $274.00 $252.00 $238.00 $238.00 $231.00 96.00$
Eighth Page 3x5 OR 2x7.5 15.00 $171.00 $162.00 $153.00 $149.00 $149.00 60.00$ 2x6 OR 3x4 12.00 $144.00 $130.00 $126.00 $119.00 $119.00 48.00$
2x5 10.00 $120.00 $111.00 $105.00 $102.00 $99.00 40.00$ 3x3 9.00 $108.00 $100.00 $95.00 $92.00 $90.00 36.00$ 2x4 8.00 $96.00 $89.00 $87.00 $82.00 $80.00 32.00$
Mega Business Card 2x3 6.00 $72.00 $69.00 $65.00 $63.00 $60.00 24.00$ Business Card 2x2 OR 1x4 4.00 $48.00 $46.00 $45.00 $44.00 $41.00 16.00$ These are ONLY available on Freeway and/or White Lake editions
Front Page - Top 6x9 54.00 $452.00 $444.00 $431.00 $423.00 $411.00 included
Front Page - Bottom 6x9 54.00 $452.00 $444.00 $431.00 $423.00 $411.00 included
Non-Modular PCI 12.00$
Shoreline Shopper Rates - 1 ZoneYour choice of one zone Mason, Freeway, White Lake
Open 13 Weeks 26 Weeks 52 Weeks 52 weeks
26 Weeks 52 Weeks 52 weeks
1X 6 ads 13 ads 26 ads 52 ads
Shopper Rates - 2020
1X 6 ads 13 ads 26 ads 52 ads
Shoreline Shopper Rates - 2 ZonesYour choice of any two zones - Mason, Freeway, White Lake
Open 13 Weeks
Local News Matters
Rates are effective January 1, 2020
Shopper Rates - 2020 Local news mattersc
Local news mattersc
OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWSMEDIAShopper Rates - 2020
Local News Matters
Contract Agreement length ColorSize Description Ad Size
Column x Inchinches Rates
Full Page 6x21 129.00 $1,690.00 $1,587.00 $1,491.00 $1,445.00 $1,394.00 226.00$ 3/4 Page 5x16 90.00 $1,206.00 $1,107.00 $1,080.00 $1,080.00 $972.00 180.00$ Half Page 6 x10.5 OR 3x21 63.00 $845.00 $775.00 $775.00 $756.00 $706.00 126.00$ 1/3 Page 4x11 44.00 $608.00 $559.00 $542.00 $528.00 $511.00 132.00$
4x9 36.00 $512.00 $458.00 $443.00 $443.00 $432.00 144.00$ Quarter Page 6x5.25 OR 3x10.5 31.50 $448.00 $413.00 $388.00 $388.00 $378.00 126.00$
3x8 24.00 $341.00 $315.00 $296.00 $296.00 $288.00 96.00$ Eighth Page 3x5 OR 2x7.5 15.00 $213.00 $201.00 $191.00 $185.00 $185.00 60.00$
2x6 OR 3x4 12.00 $179.00 $161.00 $158.00 $148.00 $148.00 48.00$ 2x5 10.00 $149.00 $138.00 $131.00 $127.00 $123.00 40.00$ 3x3 9.00 $135.00 $125.00 $118.00 $115.00 $111.00 36.00$ 2x4 8.00 $120.00 $111.00 $108.00 $102.00 $99.00 32.00$
Mega Business Card 2x3 6.00 $90.00 $86.00 $81.00 $79.00 $74.00 24.00$ Business Card 2x2 OR 1x4 4.00 $69.00 $66.00 $56.00 $59.00 $51.00 16.00$
Non-Modular PCI 14.90$
Shoreline Shopper Rates - 3 Zones Full Run ALL three zones
Open 13 Weeks 26 Weeks 52 Weeks 52 weeks
1X 6 ads 13 ads 26 ads 52 ads
Obituaries LDN $13.50 per col. inchPhoto - LDN, OHJ or WLB $15.00
Obituaries OHJ or WLB up to 8" $89.008" to 14" $105.0014" or more additional $12 per inch
Here's My Card - OHJ or WLB $25.00Spotlight - OHJ or FW 3" min. $13.60 pciWLB & OHJ Church $6.85 per week
EvERy DAy
Inches Per Inch Per Day 1 $9.20 $9.202 $8.50 $17.003 $8.25 $24.754 $7.85 $31.405 $7.60 $38.006 $7.40 $44.40
3 DAyS A WEEk
Inches Per Inch Per Day 1 $11.00 $11.002 $10.30 $20.603 $9.80 $29.404 $9.40 $37.605 $9.15 $47.756 $8.85 $53.10
Little Giants (LDN)LudingtonClass Fri. & Sat. 1x4 $41.80Church sig $10.50Sermon $87.00Wedding Essentials $6.90
NUMBERS Game LDN $7.80LSE $3.80OHJ $6.65FW $5.75WLB $5.80
Rates are effective January 1, 2020
Digital Rates - 2020 Local news mattersc
Local news mattersc
OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWSMEDIA
7,8139,578
Cars.com
TodaysWheels.com
Cars.com7,813 TodaysWheels.com
TodaysWheels.com o� ers more used cars than Cars.com*SHOP THE AREA’S LARGEST CAR LOT
*Search based on used/certi� ed sedans within 100 miles of DuBois (15801).
Put the power of Shoreline Media to work for you. Hundreds of readers visit our award-winning sites every day. Our visitors are local and beyond so businesses that rely on local buyers as well as those who visit can benefit greatly from a presence on our site.
AD SIZES
Leaderboard 728 x 90Rectangle 300 x 250Mobile 320 x 50 or 300 x 50Bottom Block 468 x 90Expanding Pencil 960 x 30 960 x 400Window sill 960 x 90
Banner AdvertisingUnder 20k $12 CPM20K + $10 CPM50K + $ 8 CPM75K + $ 7 CPM
Extended ReachBanner Ad $10 CPMTargeted Site Specific $15 CPMIn-banner Video $18 CPMPre-roll and Mid-roll $25 CPM
Native Advertising1 Story / Month $500/mo.
Rich MediaExpanding Pencil $20 cpm(Home page desktop only)Windowsill 960 x 90 Windowsill Mobile 320 x 50 $20 cpmFooter Mobile 320 x 50 $20 cpmPop Up $20 cpm
Pop Under $20 cpm
videoIn-banner Pre-roll + $5 CPMMid-roll + $5 CPM
SponsorshipsBreaking News $175 month
Ads to Go $250 monthWeather $250 monthPhoto Gallery $99 month
eNewsletter Daily Headlines
Top Leaderboard $150 monthRectangle $150 monthB Leaderboard $100 month
Steals & Deals EXCLUSIVE E-Blast $99GROUP Dining E-Blast $49Facebook-Blast $150
Social Media - SEOLocal & Social Scene $59 monthMarketplace $59 monthFacebook Posts $150 per postTwitter Posts $150 per postGoogle Adwords(See Sales Representative for custom pkg.)
Today's WheelsComplete Package $399 monthDeluxe Package $599 monthUltimate Package $799 month
Total Talent Reach$129 month • Other packages available
Event Promotional Package 25K Banner AdHome Page WindowsillMobile WindowsillLocal & SocialDedicated Email BlastSponsored Facebook Post $950
$100 One Time Set-up Fee for Google or Extended Reach
1 Story / Month $500/mo.1 Story / Month $500/mo.
TODAY’SHEADLINES
Rates are effective January 1, 2020
General Information - 2020Local news mattersc
Local news mattersc
OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWSMEDIA
Deadlines
Publication Day: Display: Classified Liners: Ludington Daily NewsMonday Wed. NOON Fri. 3 PM Tuesday Thur. NOON Mon. 3 PM Wednesday Fri. NOON Tues. 3 PM Thursday Mon. NOON Wed. 3 PM Friday Tues. NOON Thurs. 3 PM Saturday Wed. NOON Fri. NOON
Oceana's Herald-JournalThursday Thurs. 5 PM Mon. NOON White Lake BeaconSunday Mon. NOON Thurs. NOON
ShoppersSunday Mon. NOON Wed. NOON
Right to Edit and Reject: Shoreline Media reserves the right to edit, cancel or reject any advertising at any time.
Liability for payment: Publisher may hold advertiser and its agency jointly and severally liable for all sums due and payable to the publisher. Net 15 days – a monthly service charge of 1.5% (18% per annum) will be added to any unpaid balances after the first 30 days. Advertising will be accepted on a cash only basis from new advertisers or any advertiser whose account is three or more months in arrears.
Frequency discounts: Advertisers must sign a frequency agreement to earn frequency discounts on 6x contracts. To qualify for the 13x rate or greater advertising must be published within six months of first inser-tion. Frequency discounts will be given in advance only on contracts signed prior to advertising appearing in print or digital formats.
Liability: The liability of the publisher for any error or omission or de-lay for which it may be held legally responsible, shall in no event exceed the cost of the space paid for and occupied by such individual advertise-ment. Positioning of ads is at the publisher’s option. In no event will adjustments, re-insertions or refunds be made because of position in which an advertisement has been published. Position requests will be honored without charge when possible. A demand position requires regular rate plus 25%.
Production Specifications
All ads must match technical and size specifications provided. All fonts and graphics used in ads must be included with submissions. A printed copy of ads must accompany electronic files.
Acceptable File Formats:• Adobe Acrobat PDF files preferred• Word.doc• PSD files must have supporting fonts, open type font or true type font • High-resolution JPEG, TIFF or EPS file, 300 dpi or higher
We cannot accept ads created in Adobe PageMaker or Microsoft Pub-lisher/PowerPoint unless they are exported as PDF files with embedded fonts, layers flattened, and required color spacing and resolution.
Depth Requirements: Advertisements over 18 ½ inches will be ex-tended to 21 inches and a minimum of two columns.
Color Specifications: Full-color ads must be sent as CMYK. Black and white ads must be grayscale.
Resolution Specifications: All images must be at least 200 (dots per inch)/85-line screen for newsprint. All images for glossy publications must be at least 300 dpi. Files less than 200 dpi cannot be accepted. Images from the Internet cannot be used in any instance.
Font Specifications: Fonts used in a PDF file must be embedded. Fonts within an Illustrator file must be outlined. PostScript fonts are preferred.
Delivery Specifications:Files can be emailed to [email protected] sending files, please include advertiser name, ad size, insertion date(s) and specific publications it is scheduled to run.
When your materials arrive, we’ll assume they’re ready for publication unless you specifically state otherwise. Additional charges may apply for converting images, text or other digital corrections.
Text set smaller than 14 point for color or 12 point for reverse: we will do our best to produce the highest quality result, but we cannot guarantee the final product.
Mechanical Specifications
10.25" Broadsheet PageSix columns per page, 126 column inches.Single page width 10.25", page depth 21"1 pica between columns
BROADSHEET DISPLAy PAGEStandard ROP sizes (6 column), size of printed area: 10.25" x 21"
Columns Picas Inches1 col. 9p7.5 1.612 col. 20 3.333 col. 30p4.5 5.064 col. 40p9 6.795 col. 51p1.5 8.526 col. 61p6 10.25
TAB Size Picas Inches1/8 page 30p6 w x 14p6 h 5.06 w x 2.3 h1/4 page 30p6 w x 29p6 h 5.06 w x 4.8 h1/2 page (V) 30p6 w x 59 h 5.06 w x 9.7 h1/2 page (H) 61p6 w x 29p6 h 10.25 w x 4.8 hFull page 61p6 w x 59 h 10.25 w x 9.7 h
MAGAZINE BOOkLETSSize Picas Inches1/4 page 20p7 w x 27 h 3.43 w x 4.5 h 1/2 page (V) 20p7 w x 56 h 3.43 w x 9.25 h 1/2 page (H) 42 w x 27 h 7 w x 4.5 h Full page 42 w x 56 h 7 w x 9.25 h
DIGITAL PRESS BOOkLETSSize Picas Inches1/4 page 22p6 w x 28p6 3.76 w x 4.75 h 1/2 page (V) 22p6 w x 57p8 3.76 w x 9.625 h 1/2 page (H) 45p8 w x 28p6 7.5625 w x 4.75 h Full page 45p8 w x 57p8 7.5625 w x 9.625 hCenter Spread 96p7.6 x 57p8 16 w x 9.625 h
Tier C: 8.5x9
MechanicalsLocal news mattersc
Local news mattersc
OCEANA’S HERALD-JOURNALWHITE LAKE BEACON
LUDINGTON DAILY NEWSMEDIA
Most popular ad sizes
Full page6 col. x 21"
(10.25" x 21")
1/2 pagevertical3 col. x 21"
(5.06" x 21")
1/2 pagehorizontal
6 col. x 10.5"(10.25" x 10.5")
1/4 pagehorizontal
6 col. x 5" (10.25" x 5")
1/4 pagesquare
3 col. x 10.5" (5.06" x 10.5")
1/8 pagesquare3 col. x 5" (5.06" x5")
1/8 pagevertical2 col. x 7.5"
(3.33" x 7.5")
Printing Method: Direct to plate; offset press.
Photoshop Settings: Both CMYK and grayscale photos should be saved at 200 dpi. Line art or bitmap artwork should be saved at 600 dpi.