2017-2019 Strategic plan

2016-2017 Executive Committee

September 2016

Content

• Long Term Vision

• Situation Analysis

• Strategic Goals

• Strategy Map and Balance Score Card

• 2016-2017 Action Plan

Long Term Vision

Be the fastest growing USA Fencing division by making our sport accessible, inclusive and

exciting to all kinds of people in San Diego county

Long Term Vision implications

• Fastest Growing• Aggressive goals to reach to new potential fencers• Collaboration required between clubs to grow together

• Accessible• Easy to find a club near you• Wide range of programs for every budget

• Inclusive• For all ages• Diverse (gender, race, sexual orientation, etc)• Open for people with disabilities (e.g wheelchair and blind fencing)

• Exciting• Competitive achievements (main focus)• Connection to other kinds of fencing (artistic, historical, etc)

Situation Analysis - Membership• Membership has been growing rapidly in the last 2

years• Female membership share is stable at 28% of total

4 points below national average• All the growth is coming from non-competitive

memberships

2012-2013 2013-2014 2014-2015 2015-2016

Total 312 363 462 662

0

100

200

300

400

500

600

700

Membership Growth

16%

2012-2013 2013-2014 2014-2015 2015-2016

Female 89 105 128 185

Male 223 258 334 477

0

100

200

300

400

500

600

700

Membership by Gender

Male Female

2012-2013 2013-2014 2014-2015 2015-2016

Other 20 17 29 26

Professional 21 22 26 34

Non- Comp 42 92 210 369

Competitive 229 232 197 233

0100200300400500600700

Membership evolution by Type

Competitive Non- Comp Professional Other

27%

43%

Situation Analysis - Events• Overall participation is declining slightly• Saber Open events below critical mass of

participation• 15 should be the bare minimum

• The D & Under events are a good formula specially in Epee

• Women only events lack consistent participation• Saber is the overall problem, no matter if it is for

opens, D&Under or women events

Situation Analysis - Financials

• Revenue generation has gone down from $17K to $11K per year

• Revenue was drastically reduced from 2008 till 2012

• The last 3 years marked a recovery from losses and a stabilization of revenue

Strategic Goals

• Grow total membership

• Grow competitive membership

• Grow female membership

• Balanced SD Div budget while investing in growth initiatives

Strategy Map

Membership

Financial

Operations

People

Be the fastest growing USA Fencing division by making our sport accessible, inclusive and exciting to all kinds of people in San Diego county

Referee Development Program Women Fencing Dev. Program

Balanced Budget

Membership Growth

Competitive Memberships Women Membership

Investment Plan

Clubs co-investments

Communications Program

PR

Social Media

Spartak

Website

ClubsUSFA

Exte

rnal

Inte

rnal

Community Awareness PartnershipsEvents

SD Cup Satellites

SD Cup Opens Mini Fencing @ Schools

Wheelchair Fencing

Blind Fencing

Baja CA Fencing

Assistant Coaches Dev. Program Safe Sport

Balance Score Card

Membership

•30% growth in Competitive memberships

•Positive growth in overall membership

• +4 pt on Female % of membership

Financial

•Balanced budget over 3 years

•Invest 75% or tournament profit into growth initiatives

People

•30 new assistant coaches

•30 new rated referees

•100% Safe Sport

Operations

•40% growth participation in SD CUP Opens

•30% increased participation in SD Cup satellites

•All events properly refereed and profitable

•2 Mini fencing programs launched per year

Strategic Initiatives (detail plan to be developed)

• Elementary mini-fencing school program• Run by PE teachers that have been trained by SD Fencing Clubs• Uses a mini-fencing kit lent by SD Division• For PE or after-school programs• Includes annual SD County Championships

• Female Fencing Initiative

• Wheelchair Initiative (starting in 2018)

• Blind Fencing Initiative (starting in 2018)

• Assistant Coaches Program

• Referee Development Program

2016-2017 Action Plan (where to start)

• Launch Elementary school program in partnership with local clubs• 50/50 contribution SD Div and Club

• Partner with Baja CA to increase SD Cup participation and cross-training

• Start assistant coach development program

• Start Referee development program

• Establish communication plan focus on• Sharing our vision

• Celebrating progress and success

Volunteer roles needed

• School program lead – Juan Ignacio Calderon

• Female fencing initiative lead - TBD

• Assistant Coaches Development program lead – Stuart Lee

• Referee Development program lead – Bryan Bishé

• Wheelchair program lead - TBD

• Blind fencing program lead - TBD

• Communications Lead Manager – Michelle Breier

• Baja CA liaison lead – Juan Ignacio Calderon

• Webpage redesign – Ko Matsuo & Chris Getsla

Appendix: USA Fencing Strategic plan extract• Road map

• Business Objectives

• SWOT