Contents

Overview ………………………………………………… 3-4 Site Traffic & Demographics …………………….…….. 5 Demo: Search Flow ………………………………….…. 6 Advertise: Value Program ……………………………… 7 Advertise: Premium Sponsorship Options ………….. 8 Advertise: LightNOW blog & eNewsletter ………….. 9 Advertise: LightNOW BUZZ social media feed …….. 10 Advertise: LightNOW Special Product Issues ……….. 11 Sponsors & Supporting Companies ………………….. 12 Rate Card ………………………………………………….13-14 Specifications ……………………………………………. 15-16

�3

Lightsearch.com is an efficient, straightforward and powerful search tool designed for the Lighting Trade. An essential on-line resource for Lighting Professionals since 1996, Lightsearch delivers rapid access to information on over 6,000 lighting manufacturers and their products

Company SearchOver 6,000 lighting manufacturers

Product Search Over 11,000 lighting categories that reflect specifier’s terminology

Category SearchSpecifiers can quickly drill down to reveal a list of manufacturers that supply a particular lighting product - highly specific results in just a few clicks

Featured ProductsNew and innovative lighting products. Updated every two weeks serving 27,000 monthly impressions

LightNOW Blog & LightNOW BUZZ Lighting industry news and opinion by respected lighting authority Craig DiLouie, LC. Blog entries are posted throughout the month and summarized in the LightNOW eNewsletter.The BUZZ feeds manufacturers’ social media in real time

�4

Who We Are Lightsearch is a comprehen-sive lighting information source accessed through a proprietary on-line search-able directory that is used by lighting professionals. They rely on its accuracy and rapid search results to obtain criti-cal information on products that will be specified in their projects. Its extensive data-base contains information on tens of thousands of prod-ucts from over 6,000 compa-nies that provide lighting fix-tures, lamps, ballasts, con-trols, instruments, parts, software, LED’s, and other lighting materials.

Since 1996 the focus of Lightsearch, as the premier lighting portal, has been to provide lighting profession-als and specifiers with the most complete and accurate directory of lighting manu-facturers available. No other resource on or off the web is as comprehensive or pro-vides such rapid access to this type of information.

Who We Serve

The Lightsearch user base consists of professionals who require rapid access to information on l ight ing manufacturers and their products. This select group includes lighting designers, e n g i n e e r s , a r c h i t e c t s , d i s t r i b u t o r s , i n t e r i o r d e s i g n e r s , e l e c t r i c a l contractors, consultants, building contractors, facilities managers and ESCOs.

What We Offer

In addition to offering an eas-ily-searchable and compre-hensive database of lighting products, Lightsearch pro-vides a host of resources to assist professionals in their daily workflow and enhance their careers: • LightNOW blog - Industry

news & opinion • LightNOW BUZZ - Social

Media Feeds • Lighting Event Calendar • Database of Design Firms

and Lighting Services • Directory of Mobile Apps • Light Guides • Lighting Standards • Lighting Associations • Government Programs • Trade Shows • Lighting Awards • Education

“I use Lightsearch.com. There are defined categories each with its own set of sub-categories beneath. Definitely my first choice before I start to either Google or reach for printed directories.”Chris M. Linkedin Lighting Designer Group

�5

Site Traffic & Demographics• Annual Visits - 400,000• Searches / month - 33,800• Annual Pageviews - 1,100,000• Manufacturers in Lightsearch Database 6,000+ • Product Categories in Lightsearch Database - 11,000

Lightsearch Serves Lighting ProfessionalsLighting Designers 18%

Engineers 14%Architects 13%

Distributors 13%Interior Designers 8%

Electrical Contractors 7%Consultants 7%

Building Contractors 7%Facilities Managers 6%

Energy Service Companies 2%Manufacturers 1%

Lighting Mgmt. Companies 1%Other 1%

“Lightsearch.com is the best I have found.”Linda A., LC, LEED APLinkedin Lighting Designer Group

Indoor ArchitecturalOutdoor FixturesIndoor DecorativeSpecialty Fixtures

Searches Performed by

Fixture Category

�6

The Search Path Used by Lighting Professionalsto Evaluate and Specify Your Products

Track ＞ ＞Final Search Result lists man-ufacturers who provide prod-uct. Advertisers appear in priority listing order with:

Link to Manufacturer’s Website

Link to Main Company Listing

Link to corresponding product page on manu-facturer’s website

Link to Catalog Request form or Download page on manufacturer’s site

Specifiers can select a product sub-category from the single drop-down menu on the Product Search Page

＞

Search by: • Company • Keyword • Category

As a Category Sponsor, your banner will appear on Product Search Page and Final Search Result at the exact moment that lighting professionals are determining which

products to specify for their projects.

�7

The Lightsearch Value Program

Lighting manufacturers who employ the Light-search Value Program benefit through greater visibility and more referrals to their website where Lighting Professionals can find the infor-mation they need to specify, buy and recom-mend your products. Historically companies who advertise through this popular and eco-nomical program receive 1,550 click-thrus vs. non-advertisers who receive 375. For only $500 / year your company will receive:

• Priority Listing Position in all category search results that relate to your products

• Links from category search results to the corre-sponding product pages on your site

• Catalog Request link to corresponding page on your site

• Two Featured Product posted, for two weeks each, on the Lightsearch home page.

• Product Photomontage included with your list-ing

• Annual Performance Report detailing activity that your advertising has generated

Complimentary Listings

Enhanced Listing

�8

Premium Sponsorship Programs

Standard Site Sponsorship Program • Company Logo on homepage • Banners appears in rotation with 7 on Product &

Company search pages • 400,000 impressions $5,950 / 12 monthsPremier Site Sponsorship Program • The largest and only animated banner appears on

homepage (lower right) • Banners appears in rotation with 7 on Product &

Company search pages • 400,000 impressions $7,450 / 12 months

Top Sponsorship Program • Permanent banner appears at top of homepage • Banners appears in rotation with 7 on Product &

Company search page • 400,000 impressions $7,450 / 12 months

Search Sponsor • Homepage: Your Company Logo appears at

top search column • Homepage: Display a new products with each

new visit to the homepage. Up to 10 of Your Product Images appear in rotation in left search column

• Interim and Final Search Result pages: Your Company Logo appears in top of search col-umn

• 450,000 impressions $7,975 / 12 months

Premium Sponsorship Programs include: • Enhanced Listing • One or more Product Category Sponsorship Banners • Two (2) Featured Product posts on the Lightsearch

homepage (2weeks each) • Annual performance report

�9

Since 2006, LightNOW has served the lighting industry by reporting major industry, technology and economic news. Stories are delivered through Lightsearch.com, LightNOW blog at LightNOWblog.com, and the LightNOW eNewsletter, which is delivered twice monthly to 16,500 lighting professionals.

LightNOW is edited by Craig DiLouie, LC, a veteran lighting industry journalist, analyst and marketing consultant, who is principal of ZING Communications, Inc.

Corporate/Government/Utility4%

Architecture/interior design5%

Distributor6%

Mfr. sales rep6%

Lighting/Energy consultant8%

Lighting design11%

Manufacturer13%

Engineering13%

Press, educator, student, etc.14%

Electrical/Building contractor21%

LightNOW Blog

LightNOW eNewsletter

Premier Sponsorship includes: • Lightsearch homepage - Text Ad appears in LightNOW header for two (2) weeks. 13,300 Impressions • LightNOW Blog - Animated Banner (200x200 px) appears with every story posted on

LightNOW blog and the newly-launched LightNOW BUZZ over two week period • LightNOW eNewsletter - Banner (540x150 px) with100 words of text appears prominently in

newsletter above categorized stories that were posted over the previous two weeks. Dis-tributed to 17,000+ lighting professionals

Premier Level $595 / 2 weeks - Supporting Sponsor $295 eNewsletter Banner only

Lightsearch Homepage

�10

As Social media continues to play an increasing-ly important role in business, lighting manufac-turers are now investing significant resources in building and maintaining a strong visible pres-ence on sites like Facebook, Twitter and You-Tube. The problem is clutter. There are so many manufacturers, each broadcasting over multiple social media. It's easy to get lost among all the voices competing for the attention of busy pro-fessionals.

To address this challenge, LightNOW and Lightsearch are proud to announce the LightNOW BUZZ, a new information service where the social media feeds of participating manufacturers are assembled in one convenient location. Twitter, Facebook and YouTube channel feeds from major lighting industry brands are displayed in realtime, or they can be filtered by platform, manufacturer, category or date.

Since it’s introduction in July 2014, the Light-NOW BUZZ has directed tens of thousands of lighting professionals to participating manufactur-er’s social sites. Those companies with a more active social media presence are seeing phenome-nal response with top five averaging 31,877 click-thrus each over a 12 month period.

Enroll your company in the LightNOW BUZZ today and boost the effectiveness of your social me-dia program throughout the year.

$495 / 12 months

Social Media

�11

Promote your new lighting products through the LightNOW Special Product Issues. Four special e-mailings to 16,500 lighting professionals scheduled to coincide with LEDucation and LightFair. Plus two editions in the fall which will focus on Solid-State Lighting and Lighting Controls.

You Special Product Issue showcase will include:

• Company name (listed alphabetically)

• Product name

• Product photo up to 540w x450h px

• Up to 100 words of text

• Web link

1X $250 - 2X $225 - 4X $200

e-mail - Special Products Issues

LEDucation 10 (Bonus: includes your booth #) Distribution: March 21, 2016 Materials due: March 09, 2016

Solid-State Lighting Issue Distribution: September 19, 2016 Materials Due: September07, 2016

LightFair 2016 (Bonus: includes your booth #) Distribution: April18, 2016 Materials due: April 06, 2016

Lighting Controls Issue Distribution: November 14, 2016 Materials Due: November 02, 2016

Distribution: Email to opt-in list of 16,500 subscribers of the LightNOW newsletter, the bi-weekly publication of the LightNOW blog and lightsearch.com

�12

Our Valued Sponsors and Supporting Companies

AAMSCO Lighting Inc Engineered Lighting Products Philips Color Kinetics

Access Lighting EuControls Philips Day-Brite

Acclaim Lighting FerroWatt Electric Lamp Works Philips Emergency Lighting

ADVENT Finelite Inc Philips Gardco Lighting

Alera Lighting Flex Lighting Solutions Philips Hadco

alight Focal Point Philips Ledalite

Alumen8E G Lighting Philips Lightolier

American Electric Lighting, Acuity Brand Gigahertz-Optik Inc Philips Lumec

Amerlux Exterior Hi-Lite Manufacturing Co. Philips Stonco

Amerlux Lighting Solutions Holophane, an Acuity Brands Company PowerSelect Inc

ANP Lighting Hubbell Industrial Precision-Paragon

Architectural Area Lighting, Hubbell Hubbell Outdoor Lighting Prudential Lighting

ATG Electronics USA inc. HUNT Dimming Q-Tran, Inc

Atlantic Lighting Inc Illumitex RAB Lighting

Axis Lighting Impact Architectural Lighting Roberts Step-Lite Systems Inc

Bartco Lighting Intense Lighting Sentry Electric, LLC

Baselite Corporation Intrigue Lighting SGF Associates Inc

Beacon Products, Hubbell IOTA Engineering Spaulding Lighting, Hubbell

Birchwood Lighting J & J Electronics Pool and Spa Specialty Lighting

Bock Lighting Jesco Lighting Inc SPI

Brodwax Lighting Journee Lighting Inc Sportsliter Solutions

Brownlee Lighting Inc Kenall Manufacturing Co. Sternberg Lighting

ColorGlo by JandJ Electronics Kim Lighting, Hubbell STILE

Columbia Lighting, Hubbell King Luminaire Co Inc StoneBridge Lighting

ConTech Lighting LaMar Lighting Company Inc StressCrete Ltd

Contrast Lighting ML Inc Leucos USA Sunlite

Coronet Inc Lighting Analysts Inc TASCA

Day-O-Lite Manufacturing Lighting Services Inc The Cooke Corporation

Deco Lighting Ligman Lighting USA Thomas Research Products

Delray Lighting Inc LITECONTROL, Hubbell Tivoli

Dialight Corporation Magnaray International UltraLights Architectural Lighting Inc

DigitalSpeck Magnitude Lighting Transformers Visa Lighting

Donovan Lighting Manning Lighting WAC Lighting Co

Dreamscape Lighting Mfg Inc MechoSystems WattStopper

Dual-Lite, Hubbell Modern Forms Williams Downlighting

Echelon Corporation No. 8 Lighting Williams Fluorescent Lighting

Edison Price Lighting Nora Lighting Williams Outdoor Lighting

Elation Lighting Inc NoUVIR Research Zoom Lighting

Element Controls Paramount Industries Inc

EPtronics Philips Chloride

Media Kit Index

2016 Advertising Options & RatesDownload 2016 Media Kit (7MB PDF)

(A) Value Program - $500 / year

ENHANCED LISTING + FEATURED PRODUCT ADVERTISINGAt only $42 a month, we believe it's the most cost-effective advertising targeting lighting specifiers on theweb or in print.

ENHANCED LISTING - An upgrade to your current free listing which includes:

1) A display of your product photos incorporated into your listing2) Priority search result ranking in categories where your company appears 3) A complete listing of your company's products linked through the Products icon4) A link to your company's Catalog request web page or you may utilize the Lightsearch sales lead form

FEATURED PRODUCTS - Highlight and promote your products on the Lightsearch homepage - viewed by61,000 visitors monthly.

5) Two of your company's products will be showcased on the Lightsearch homepage for two weeks each

• View: Enhanced Listing Example Compare Enhanced vs. comlimentary listing• View: Featured Products Example (2 products, each product posted for 2 weeks)• 27,000 Ad Impressions Delivered / Year• Rate: $500/year (1 year minimum)• Option: Enhanced Listing only $300/year (1 year minimum)

Value Program Add-On Options

+ ADD PRODUCT CATEGORY SPONOSRSHIP ......*** Rates vary by category - Limited to available inventory *** Exclusive Banner or Skyscraper Ad appears on Product Category search page. Limited to onecompany / year / category. Please refer to 2016 Category Sponsorship Rate Card for completelist of categories and availability.

(B) Standard Site Sponsor Program - $5,950 / year

LIGHTSEARCH SITE SPONSORPresent your company in this prestigious position as a leader in the lighting industry while creating andreinforcing brand among lighting professionals who specify your products.

Included features:

1) Your permanent company Logo appears along right side of homepage2) Your Display Ad appears in rotation on the Product & Company search result screen3) Two Level 2 Category Sponsorships or advertising item(s) of comparable value4) Enhanced Listing / Featured Products bundle included

• View: Company Logo on hompage Example• View: Ad in Product & Company Search Result Screen Example• View: Level 2 Category Skyscraper Ad Example• View: Enhanced Listing Example• View: Featured Products Example

• Eight companies can participate. (First-right-of-refusal for renewing advertisers)• 400,000 Ad Impressions Delivered / Year• Rate: $5,950 / Year (1 year minimum; invoiced monthly)

(C) Premium Home Page Sponsorships (each is exclusive & permanent)

1) PREMIER HOMEPAGE SPONSOR:$7,450 / year Largest banner and only ad with animation on homepage. Appears in lower right

Includes features described above - (B) Site Sponsor Program - except that display ad appearson home page in lieu of Company Logo.

2) TOP SPONSORSHIP PROGRAM:$7,450 / year 480 x 71px banner appears at top of homepage

Includes features described above - (B) Site Sponsor Program - except that display ad appearson home page in lieu of Company Logo.

3) HOMEPAGE SEARCH SPONSOR:$7,975 / yearBanner appears in lower left within search box where up to 10 of your product images willappear in rotaion.Your company logo appears at top of search column on homepage and on interim and finalsearch pages.

Includes features described above - (B) Site Sponsor Program with following exeptions:- Display ad appears on home page in lieu of Company Logo- Logo appears at top of interim and final search result pages in lieu ad in Company and Productsearch result screen

(D) LightNOW BLOG: Direct Email & Blog Sponsor Program - $595 / 2 week

One of the most targeted ad buys on Lightsearch. Your company's advertising will appearthrough two media channels: e-newsletter sent to 16,500 lighting professionals, and throughlinks from the Lightsearch homepage to LightNOW Blog postings.

LIGHTNOW BLOG:Headlines posted by Craig DiLouie, LC and other experts in the lighting field appear on theLightsearch home page which are linked to the full stories on LightNOWblog.com. New posts areadded throughout the week. Sponsor receives exclusive banners which are displayed with everyblog post and archived stories over two week period. In addition, the sponsoring company'sname is posted prominently on the Lightsearch home page above the blog headlines.

LIGHTNOW E-NEWSLETTERReach the 16,000+ subscriber-based readership of the LightNOW e-newsletter which catorizesand lists the blog posts that have apppeared over the previous two weeks. Your company'sbanner plus 100 words of text appears at the top of the LightNOW e-newsletter.

Included features:

1) Your Company Name appears on the Lightsearch home page as the Premier LightNOWsponsor for two weeks.2) Your 200x200 Banner appears on every LightNOW blog post linked from the Lightsearchhomepage and with every archived story during that two week period.3) An additional Banner and Text appears on the LightNOW e-Newsletter e-mailed at the end oftwo weeks to over 16,500+ professionals

• View: Sponsor's Name which appears on Lightsearch homepage which links to their web site Example• View: Your company's banner appears with every blog post Example• View: Email Newsletter Display Ad and Text Example

• 54,000 Text ad impressions served through homepage + news story ads + e-newsletter ad• Rate: $595/ 2 weeks

(D option) LightNOW eNewsletter Supporting Sponsor - $295

Your Company's Banner appears above the footer of the LightNOW e-Newsletter e-mailed atthe end of two weeks to over 16,500 professionals.

• View: Email Newsletter Display Ad and Example

(E) LightNOW BUZZ Social Media Feeds - $495 / year

Your Company's Facebook, Twitter & YouTube Channel posts appear in real-time throughthe LightNOW BUZZ. Posts include your company logo, teaser text and corresponding social logowith link to full post.

Lightsearch advertiser rate: $445.50

• View: The LightNOW BUZZ

(F) LightNOW Special Products Issue- $250 / issue

Your Company's Product is Showcased in one or more special editions LightNOW which willbe distributed to 16,500 subscribers prior to LEDucation, LightFair. Special editions alsoinclude Solid-State Lighting Issue and Lighting Controls Issue. Here, your company'sproduct image or application photo will appear with up to 100 words of text and link to a page onyour website.

1X $250 / 2X $225 / 4X $200

• View: The LightNOW Specital Products Issue Example

(G) LightNOW Job Postings- $200 / post

Advertise Your Company's Career Opportunity through Lightsearch homepage and throughthe JOBS page within our Lighting Resource Center. Links from headlines point to job description(no word limit). One complimentary job listing is included with all Lightsearch advertisingprograms per year.

All advertising includes an annual performance report of ad impressions and referrals through click-thrus.

A complimentary graphics service is included with all Lightsearch advertising programs. Please refer to the LightsearchAd Specifications if you wish to supply your own ad materials.

Gary Turpen at 541-344-6026 • ght@lightsearch.com

Media Kit Index

Ad Specifications

(A) Value Program

ENHANCED LISTING:Product Photos displayed with your maincompany listing. Product Slideshow :

350x200

JPEG or AnimatedGIF (no Flash)(up to six images)

PRODUCT CATEGORY SPONSORSHIP:(see (B) Site & Category Sponsor Programs)

FEATURED PRODUCTS:Company Products Showcased on Homepage:Lightsearch staff will select products and obtainproduct images from your website automatically.You may request a specific product to be featuredwith directions to corresponding product page. Inthe event that product information is available onyour website but a suitable product photo is notavailable, you may forward a high resolutionphoto to us and we will format to specification.

100x100

JPEG

(B) Site & Category Sponsor Programs

Company Logo on Homepage (permanent) 175x52 JPEG, GIF, PNG

Display Ad on Company Search Result page &interim Product Search Result page (in rotationwith 8). Animation OK (no Flash)

200x100JPEG, GIF, PNG,animated GIF (noFlash)

Category Sponsorships: Animation OK (noFlash) Please check with us to confirmdimensions

Premier Category(Horizontal Banner): 600x150

JPEG, GIF, PNG,animated GIF (noFlash)

Level 2 Subcategory(Skyscraper): 200x500

(C) Homepage Sponsorship Banners 1) Homepage Top Sponsor: Appears in upperright. Animation OK. 480x71 JPEG, GIF, PNG,

2) Homepage Premier Sponsor: Appears inlower right. Animation OK. 175x418

JPEG, GIF, PNG,animated GIF (noFlash)

3) Homepage Search Sponsor: Appear ata- top of left search colum (company logo)b- lower left of search column. Up to 10 productimages in rotationNo animation

150x30150x160

JPEG, GIF, PNGJPEG, GIF, PNG

(D) LightNOW Blog: Direct e-Newsletter & News Sponsor Program

Headlines on LIGHTSEARCH HOMEPAGE linksto blog post where Sponsorship Banner appears 200x200

JPEG, GIF, PNG,animated GIF (noFlash)

LightNOW e-NEWSLETTER: Banner and Text appears in LightNOW e-Newsletter

Up to 100 words of textappears below banner 540x150 JPEG, GIF, PNG

(C option) LightNOW e-NEWSLETTER -Supporting Sponsor: Banner above footer of LightNOW e-Newsletter

540x150 JPEG, GIF, PNG

(E) LightNOW BUZZ: Social Media Feeds1) Company Logo 60x60 JPEG, GIF, PNG

2) URL for each Social Feed: Facebook Twitter YouTube

3) Category(s) that describe your products: Luminaires Light Sources Ballasts / Drivers Controls Daylighting Other

(F) LightNOW Special Products Issue 1) Product Photo 540x450 JPEG, GIF, PNG,

2) Product Description 100 wordsJPEG, GIF, PNG,animated GIF (noFlash)

3) URL to page on your website

(G) LightNOW Job Postings1) Text: no limit 2) Company logo: no size limit

2) URL to page on your website

A complimentary graphics service is included with all Lightsearch advertising programs.