blue moves2015 hyundai

January issue 2015

People’s expectation toward individual mobility requires more than just a convenient means of transportation. The old understanding of cars has become outdated. A car represents individuals’ lifestyles, and it became an integral part of their lives. At the same time, the automobile industry has experienced seismic change. Hyundai Motor Company has grown rapidly to become one of the largest automakers, backed by world class production capability and superior quality. We have now reached a point where we need a qualitative approach to bring bigger ideas and relevant solutions to our customers. This is an opportunity to move forward and we have developed a new brand slogan that encapsulates our willingness to take a big leap. Led by our new slogan and the new thinking underlying it, we will become a company that keeps challenging itself to unlock new possibilities for people and the planet.

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Hyundai Blue Moves 1501 English. KM-SWCopyright © 2015 Hyundai Motor Company. All Rights Reserved.

02 2015 HYUNDAI BLUE MOVEs 03fOCUs sTORY

Technological innovation, localization, and environmental friendliness were common themes that set the stage of hyundai Motor’s exhibitions at the 2014 Paris Motor Show, São Paulo international automobile Show, Los angeles auto Show, and auto Guangzhou.

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Paris Motor Show

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January issue 2015

2015 inTernaTionaL MoTor Show ScheduLe

date: January 12 ~ 25Venue: cobo conference & exhibition center

north american international auto Show

Detroit

date: February 14 ~ 22Venue: Mccormick Place

chicago auto Show chicago

date: april 20 ~ 29Venue: national(Shanghai)center of exhibition, andconvention

auto Shanghai 2015 Shanghai

date: September 15 ~ 27Venue: Messe Frankfurt

frankfurt auto Show frankfurt

date: november 10 ~ 14Venue: dubai world Trade centre

Dubai international Motor Show

Dubai

date: Middle of novemberVenue: china import & export Fair complex

auto Guangzhou Guangzhou

date: april 1 ~ 12Venue: Jacob Javits convention centre

new york international auto Show

new york

date: March 3 ~ 15Venue: Geneva Palexpo

Geneva, 85th international Motor Show

Geneva

date: november 17 ~ 29Venue: Los angeles convention center

la auto Show los angeles

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MEMORABLE, DREAM-LIKE MAIDEN YEAR COMES TO AN END

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04 fOCUs sTORY

hyundai Motor unveiled the new Generation i20, a truly european car designed, developed and built in europe, at the Paris Motor Show 2014. with sophisticated design, class-leading interior space, and abundant convenience features, the vehicle is equipped with a new, turbo-charged 1.0 T-Gdi gasoline engine developed at the european Tech-nical center that delivers improved performance, efficien-cy, and driving pleasure. Separately, to reinforce its leader-ship position developing sustainable mobility, the company displayed a fuel-efficient, 1.4-liter T-Gdi engine, a 48-volt hybrid version of i40, and a new Generation i30 powered by compressed natural gas (cnG) at the motor show.

hyundai Motor unveiled all-new Sonata at the 12th

china Guangzhou international automobile exhibition. The vehicle is expected to strengthen hyundai Motor’s brand power in the chinese midsize sedan market. in addi-tion, the company presented its cutting-edge intrado FceV concept car, suggesting a bright future for the firm in the eco-friendly car segment. a total of 18 models were exhib-ited, including the i20 world rally car, equus Limousine, all-new Genesis, ix25, and Mistra. in the commercial vehicles sector, the company unveiled its china-only small truck, ruiyue, exhibited together with 4 other models.

what began as its maiden year in the wrc with the goal of having all of its cars finish each rally turned into a year full of highlights, memories, and records for the hyundai Shell world rally Team as it delivered above and beyond its modest targets. Following an ambitious debut at rallye Monte-carlo just 394 days from the team’s for-mation (the shortest preparation time for any new manu-facturer), the team occupied its maiden podium in Mexico (round 3) and its first ever stage win in Portugal (round 5). Just 460 days from the very first hyundai i20 wrc test on May 21, 2013, the team secured its sensational, first wrc victory at its home rally in Germany (round 10). amazingly, it occupied both 1st and 2nd places, and it scored its first Power Stage points. Together with Volkswagen, hyundai Motor was one of the only two manufacturers to win a wrc event in 2014. 2015 promises to be another exciting year for the rookie team as wrc 2015 takes off on January 22 in Monte carlo.

Hyundai Shell World Rally Team’s sensational maid-en year at the 2014 FIA World Rally Championship (WRC) came to an end on November 16, with the team having achieved important milestones in just its first year.

05WRC UPDATE

paRiS MoToR SHoW nEW GEnERaTion i20 laUncHED aT THE paRiS MoToR SHoW

hyundai Motor exhibited 17 vehicles, including the all-new Sonata, all-new Genesis, and Tucson Fuel cell, at the 2014 Los angeles auto Show held from november 19 to 30. The company communicated the key strengths of the all-new Sonata and all-new Genesis using innovative halo displays and illustrated the mechanics of its cutting-edge fuel cell system through a specially developed model. To reinforce its image of being in the forefront of smart vehicles, it exhibited an all-new Sonata equipped with apple’s carPlay and Google’s android auto, which connect the car’s multimedia system to a smartphone.

la aUTo SHoWHyUnDai MoToR REnEWS DRivE TaRGETinG noRTH aMERican MaRKET

cHina GUanGzHoU inTERnaTional aUToMoBilE ExHiBiTioncHina pREMiER of all-nEW SonaTa aT aUTo GUanGzHoU

hyundai Motor Brazil unveiled the hB20 r-Spec concept car at the São Paulo international automobile Show in november. The vehicle is a version of hB20 with sports lines, new comfort equipment, and technology, produced exclusively for the event to show new possibilities for hB’s evolution. not intended for a commercial launch, the vehicle is an exercise in design and technology that reflects inter-national trends and consideration for the unique needs of Brazilian consumers. The public’s reaction to the car will help to guide future innovations to be incorporated into regular models.

São paUlo inTERnaTional aUToMoBilE SHoWHB20 R-SpEc DEMonSTRaTES nEW poSSiBili-TiES foR THE linE’S EvolUTion in BRazil

06 2015 HYUNDAI BLUE MOVEs 07sPECIAL

in early June, hyundai Motor america leased the first mass-produced fuel cell vehicle in the u.S. market and invited top automotive media and government of-ficials to be a part of this historic First customer cere-mony. well before this event, significant Public rela-tions efforts were underway to actively promote the benefits of this innovative zero-emissions vehicle from hyundai Motor.

hyundai Motor continuously established global leadership in fuel cell vehicles by introducing Tucson Fuel cell in canada and australia. on november 26, hyundai auto canada corp. (hac) introduced the Tucson Fuel cell to the canadian market; a select group of lucky canadians will have the exclusive opportunity to lease the vehicle at $599 per month over a three year term. The following month, hyundai Motor company australia (hMca) showed a vehicle as the first component of hyundai’s plan to operate a test fleet of Tucson Fuel cell in australia.

The hyundai Tucson Fuel cell is currently available to custom-ers in a number of countries around the world, including the u.S., the u.K., Germany, France, Belgium, italy, austria, neth-erland, denmark, Sweden, norway, Finland, and South Korea.

hyundai Motor, as the world’s first mass-produced fuel cell electric vehicle, has taken the significant steps on the long road towards emissions-free motoring in the u.S., canada and australia in this year. hyundai Motor also sets up a global FceV Sales Team to support global sales and further drives Pr activities surrounding this eco-friendly technological marvel the u.S.

2015 TuCsoN Fuel Cell Is oFF To A sTRoNG sTART ARouND THe WoRlD

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This timeline chart provides a vivid illustration of these various public relations milestones used to promote the fuel cell, starting with the november 2013 introduction at the Los angeles auto Show and carrying through 2014. There has been a great deal of news coverage generated throughout the year, which has been very positive in tone. uSa To-day called the Tucson Fuel cell “a gem” in its headline, for example. as a creative way to help explain how fuel cell vehicles work, hyundai Motor also developed an animat-ed infographic that shows mechanically how hydrogen is transformed into electricity and how it all comes together.

For more details, check out:hyundaiusa.com/tucsonfuelcell or http://www.hyundailikesunday.com/2014/08/11/how-a-fuel-cell-vehicle-works/

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fcEv TEaM laUncHED To ESTaBliSH MaRKET lEaDERSHipon november 3, 2014, hyundai Motor established

the FceV Sales Team to help the company’s global net-work strengthen sales and strategically market its world-class fuel cell technology. The team, which forms part of the international Sales division, will help to boost sales of Tucson Fuel cell by coordinating all sales, product and Pr issues related to FceVs. Led by alex Kim, it comprises of 6 members with ample experience in sales, product devel-opment and marketing. Their vision is to expand aware-ness of hyundai Motor’s cutting-edge, eco-friendly FceV technology and to enable as many people as possible to witness and experience its superiority.

The team believes that hydrogen is a solution for the world’s energy problems as it is clean and unlimited in supply. it perceives that the element has already begun to play a key role in creating an emissions-free society, and its impact will grow astronomically in the near fu-ture. with a strong conviction that the future of hyundai Motor relies on FceV technology, the team is committed and excited to champion the technology and playing an instrumental role helping hyundai Motor establish a firm, leadership position in the FceV market.

Europe / Australia: Gilbert Gil

Team Leader: Alex Kim

U.S.A / Canada / ZEV issues: Dave Kim

Asia Pacific / After-Sales : Hojin Jung

Communications / CO₂ issues: Jason Byun

Product Development / Training: Andy Ryu

fcEv Sales Team

09sPECIAL

FuTuRe mobIlITY CoNCepTs uNveIleD AT THe 2014 R&D IDeA FesTIvAl | speCIAl |

hyundai Motor held its 5th annual r&d idea Festival, an in-house competition among engineers aimed at un-covering unique and futuristic mobility concepts that will help to better meet customer needs. Ten carefully-se-lected teams presented their ideas at this year’s event in the namyang Technology research center, under the theme of “Making a Better Future.” The winning teams, who spent more than four months developing their con-cepts, displayed a variety of ideas ranging from wearable devices to prototypes of new forms of mobility. winning concepts will be exhibited at motor shows worldwide and other internal events, serving as examples of hyundai Motor’s brilliant and creative ideas.

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CARRY u Luggage carrier transforms into a scooter-like mobile vehicle to travel short distances during travel.

GolDeN TIme ResCueBy changing the structure of its tires, this vehicle can be used for rescue missions in any type of terrain conditions.

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leNGTH AND WIDTHThe concept vehicle can fold vertically or horizontally to move through narrow areas.

HYuNDAI CAR-meleoNa cost-efficient vehicle that can transform into three types of vehicles: a sedan, or rV, or truck.

SoME WinninG concEpTS fRoM THE 2014 iDEa fESTival :

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HYuNDAI moToR lAuNCHes ITs NeW bRIllIANT memoRIes CAmpAIGN

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hyundai Motor launched its new “brilliant memo-ries” campaign in october with the screening of 4 films created in cooperation with talented artists, who created artworks using parts of scrapped or resold cars to permanently incarnate owner’s pre-cious memories of their cars in a whole new form.

10 2015 HYUNDAI BLUE MOVEs 11sPECIAL

cars have become an integral part of people’s ev-eryday lives. hyundai Motor’s new “brilliant memories” campaign, the 4th series of the “live brilliant” campaign, helps people pay homage to their cars as “partners” and helps them preserve treasured memories of their cars forever. it fosters viewers to connect and communicate with loved ones by conjuring memories of precious mo-ments shared with their cars.Four films depicting individuals who are presented with artworks created from their scrapped cars, with which they had spent many years of memorable moments to-gether, mark the beginning of the campaign. Viewers can feel the sadness of the owners who had to part with their cars and are touched by seeing how the artworks are able to move the owners deeply. in addition, hyundai Motor launched a campaign prompting customers to post special stories associated with their cars on its website (brilliant.hyundai.com). Selected entries were published on the website and some of the vehicles will be given a new life through collaborations with well-known artists. Furthermore, hyundai Motor conducted the “brilliant photo” contest, where 47 people were selected and given the opportunity to be photographed by professional pho-tographers to create valuable memories with their cars.

Byoungho KimByoungho Kim was inspired by the fact that both car and camera have eight frames.

installation artist Byoung-ho Kim built a structure connect-ing 8 windows from photographer chan-hong Kim’s scrapped Galloper, creating nostalgia by displaying photos that Kim took from the windows of his Galloper while travelling across the country during the last 20 years.

Moving abroad, Vera, and reunion

Kwangho leeKwangho Lee is an artist who turns industrial materials into new design. For brilliant moment, he used seat cover of the car into a new form.

Su-rin noh sold her Veracruz, nicknamed Vera, before immi-grating to canada and immediately felt deep regret. hyundai Motor retrieved Vera from its subsequent owners and com-missioned crafts artist Kwang-ho Lee to skillfully create a travel carrier using leather from the driver’s seat to accom-pany noh in her journeys.

A pARTNeR uNTIl THe eND

ReTIReD TAxI DRIveR ResTs Com-FoRTAblY IN THe bACkseAT

Plastic arts artist Khan created a sofa out of the backseat of yeong-gui Kim’s Gran-deur taxi for Kim to rest comfortably af-ter retiring from 30 years of driving in the front seat, serving passengers to maintain his livelihood.

KhanKhan is an artist who focuses on revitalizing the used and worn-out cars.

Everywareeveryware is a media art group with hyunwoo Bang and yoonsil heo. These two young artists turned the great many memories hidden inside the car into a diorama, a miniature 3d model.

Media artist group, everyware, created Me-morial drive using scrapped parts from do-yeop Lee’s Santa Fe nicknamed Sancho. Lee makes a 2nd proposal to his wife as Memo-rial drive projects images of the family’s 12 happy years with Sancho through a screen.

mAN mAkes A TouCHING, seCoND pRoposAl To HIs WIFe WITH ‘sANCHo’

Santa Fe and the propose

pReCIous pARTNeR FoR 20 YeARs pReseRveD FoReveR IN A FRAme

Taxi and my family

Galloper, and his youth

hyundai Motor and uK’s digital retailer rockar un-veiled rockar hyundai (www.rockar.com), the world’s first digital automotive retail store. rockar hyundai is an inno-vative approach to buying a new car that meets the needs of modern shoppers who are comfortable making purchas-es online using a computer, tablet Pc or smartphone and prefer not having to talk to a sales person. The site is de-signed to provide a truly customer-focused experience that allows visitors to research, test-drive, exchange their old car, and buy a new hyundai in cash or with various finance packages in as little as 5 minutes, 24/7. The online portal is supported by a physical store at Bluewater in Kent, uK.

RocKaR HyUnDai: GRoUnDBREaKinG DiGiTal RETail ExpERiEncE laUncHED

important news from the world of hyundai

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12 2015 HYUNDAI BLUE MOVEs 13UPDATE

creative Pr events surrounding the all-new So-nata continue to grab media’s attention, while rockar hyundai embarks on writing automotive retail history.

To demonstrate and promote that out-standing product value of the all-new Sonata, hyundai Motor conducted regional test drive and launch events, starting with azerbaijan in September followed by the dominican republic and Mexico.

REGional pR EvEnTS foR THE all-nEW SonaTa

MExico: acTion-pacKED DiScov-ERy of THE all-nEW SonaTa

THE DoMinican REpUBlic:SEEinG iS BEliEvinG

azERBaiJan: pRovEn pERfoR-MancE in a 215 KM TEST DRivE

hyundai Motor Mexico invited 32 journalists representing Mexico’s top automotive me-dia, such as automóvil Panamericano, auto-explora, autobild, and autos y Más, for the launch of the all-new Sonata at the famous churubusco Studios. Journalists had the op-portunity to be directed by 4 real commer-cial directors and to play the role of the main characters in a TV commercial. Storylines required actors to interact with the all-new Sonata in a way that highlighted the car’s key attributes.The journalists were thrilled by the car, as well as the event, sharing their experiences in real time on SnS in addition to their pub-lications.

Latin america staged its own outstanding event with 58 reporters and officials from 8 countries at the dominican republic’s fa-mous Punta cana. cars exhibited throughout the venue enabled the reporters to person-ally feel and discover the all-new Sonata. an effective demonstration using advanced high strength steel (ahSS) helped to con-vey a unique selling proposition (uSP) of the vehicle, and real-time reports posted on SnS proved that the journalists were quite pleased. The reporters had a chance to ex-perience the all-new Sonata’s exceptional product value through test drives on regular roads as well as rides with professional rac-ers on a race track.

Thirty seven journalists and officials from azerbaijan, Kazakhstan and Georgia attend-ed the eastern europe all-new Sonata Test drive in azerbaijan, discovering the strengths of the all-new Sonata and test driving the vehicle on a 215 km course over 3 days. The reporters, who were able to experience the car’s performance on different types of ter-rain driving from downtown Baku to Gabala, praised the all-new Sonata’s silent and cozy drive. in particular, they expressed great sat-isfaction with the car’s overall stability and comfortable suspension. Many had a strong, positive impression of the vehicle’s simple and soft character conveyed by its exterior and interior design.

HyUnDai MoToR playS inSTRU-MEnTal RolE in TaTE MoDERn’S naM JUnE paiK ExHiBiTion

AmeRICA

hospital

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HYuNDAI ARouND THe WoRlD

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14 2015 HYUNDAI BLUE MOVEs 15REGULARs

© nam June Paik Studio

Bratislava Motor Show

uk

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BRillianT acTiviTiES By HyUnDai MoToR anD iTS paRTnERS acRoSS THE WoRlD conTinUE To SpREaD THE coMpany’S valUES anD foSTER coMMUniTy SpiRiT.

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HyUnDai HopE on WHEElS SUc-cESSfUlly coMplETES iTS 5TH an-nUal pRoGRaM

in celebration of the national childhood cancer awareness Month, hyundai Motor america (hMa) awarded $9 million in research grants to 36 children’s hospitals across the u.S. in September through its hyundai hope on wheels program. in addition, it conducted a 4-city hope on wheels 5K run/walk and a national public awareness campaign aimed at increasing awareness about childhood cancer and hyundai’s support of the cause. Moreover, hyundai Motor executives, dealers, top pediatric oncolo-gists, members of congress and supporters gathered on capitol hill for a weeklong schedule of activities. our goal through hope on wheels is simple: to end childhood cancer” said dave Zuchowski, President and ceo, hMa, and board member of hyundai hope on wheels.

hyundai Motor Brazil’s “Shadow art” made it to the Guinness world records, the global authority on re-cord-breaking, as the largest shadow projection in the world. The gigantic urban installation art, made in collabo-ration with eduardo Srur, a famous Brazilian visual artist, was created during the 2014 FiFa world cup Brazil™ to honor soccer fans’ passion for the most popular sport in Brazil. The installation, consisting of hB20 miniature cars, casts a large shadow in the shape of a soccer player, reaching 15.7 meters in length and 8.09 meters in width. hundreds of cars were attached on a wall of a building in itaim Bibi in Sao Paulo, and during the night, the combined shadows of the cars produce an image of a soccer player dribbling a ball.

HyUnDai MoToR BRazil’S URBan aRT inSTallaTion SETS GUinnESS WoRlD REcoRD

hyundai Motor continues to build on its partnership with Tate Modern through its support in the acquisition and new exhibition of artworks by nam June Paik, the renowned South Korean artist widely considered to be the founder of video art. Seven of the nine key artworks that were recently acquired with hyundai Motor’s support are included in the exhibition, together with three rarely-seen works on paper from the artist’s family. The works were created over the course of more than 40 years, offering visitors a unique overview of Paik’s career. in January 2014, hyundai Motor signed an 11-year partnership with Tate Modern, for giving global artists a platform to showcase their site-specific installations in the museum’s Turbine hall from 2015 until 2025.

in october, hyundai Motor Manufacturing rus (hMMr) held its 6th eco day as part of St. Petersburg’s city cleaning day. 60 employees and their families gathered at Tarkhovskiy Park in spite of sub-zero weather to help clean the city. hMMr conducts ecological campaigns twice a year as a traditional corporate event. it won an award for corporate Volunteering development from the committee on youth Politics of St. Petersburg in 2013. in the meantime, First Motors, hyundai Motor’s exclusive dealer in Bahrain, conducted a breast cancer medical check-up for employees in celebration of the global Breast cancer awareness Month, demonstrating the importance that the company places on the health of its employees and fulfilling the role of a responsible corporate citizen.

HyUnDai MoToR EMployEES anD DEalERS HElp To MaKE THE WoRlD a BETTER placE

The all-new Genesis and Sonata earned Good deSiGn™ awards from the chicago athenaeum. riding on a com-pletely revamped platform, the 2015 Genesis is a bold step forward for hyundai Motor, featuring a host of premium features and improved dynamics that are all-new inside and out. The 7th generation, 2015 Sonata showcases a refined look based on the new Fluidic Sculpture 2.0 design language and incorporates a slew of advanced safety, performance, and convenience features. chris chapman, chief designer, hyundai design center, said “a Good deSiGn™ award is a proof of recognition of design that embodies anything but ordinary.”

Brand Value

HyUnDai MoToR’S fUEl cEll EnGinE naMED WaRD’S 10 BEST EnGinEhyundai Motor’s zero-emission hydrogen fuel cell

engine, which made its debut on the 2015 Tucson, is the first engine of its kind to earn wardsauto world’s annual 10 Best engines nomination. it uses a fuel cell that gener-ates electricity through an electrochemical process that consumes hydrogen, requiring no moving parts and com-bustion, effectively replacing battery packs that are typ-ically used in electric vehicles. Since the list’s creation in 1995, hyundai Motor has been nominated 4 times with its Tau V-8 and Gamma i-4 engines.

GEnESiS EaRnS 2015 alG RESiDUal valUE aWaRDThe all-new Genesis took the top spot in aLG’s

residual Value awards for the Premium Full-Size car seg-ment as the product to retain the highest percentage of its original price after the typical ownership period of three years. President of aLG, Larry dominique said “hyundai is becoming a legitimate player in the luxury market with Genesis. not only is it a great value on the showroom floor, but with the model’s first residual Value award, this new generation should be quite desirable on the used market as well.”

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HyUnDai MoToR’S BRanD valUE REacHES GloBal Top 40 - THE HiGHEST EvERhyundai Motor’s brand value surpassed the $ 10

billion mark for the first time in interbrand’s Best 100 Global Brands, its highest record so far. This is a 16% in-crease from last year and nearly 200% from 2005. This phenomenal, double-digit growth has been fueled by the successful launch of game-changing products such as the all-new Genesis and Sonata, as well as the successful im-plementation of the Modern Premium brand direction, which has not only created a unified image for the brand worldwide, but also built an emotional connection with customers. interbrand said in a statement, “hyundai Mo-tor makes unique convenience features available across a broader range of vehicles. as a result, awareness and loy-alty are becoming key drivers [of the brand] over price.”

Rank(auto) Brand Brand value

(US$ billion) y-o-y 2014 Rank (total)

1 Toyota 42.4 19.9% 8

2 Mercedes-Benz 34.3 7.6% 10

3 BMw 34.2 7.5% 11

4 honda 21.7 17.2% 20

5 Vw 13.7 23.3% 31

6 Ford 10.9 18.5% 39

7 hyundai 10.4 15.6% 40

8 audi 9.8 26.6% 45

9 nissan 7.6 22.9% 56

10 Porsche 7.2 10.8% 602013 2014

10.49.0

Brand Value (unit: uS$ billion)

+15.6 %

all-new Genesis all-new Sonata

HyUnDai MoToR SnaTcHES TWo 2014 GooD DESiGn aWaRDS

AWARDs AND ACColADes FRom ARouND THe WoRlD

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19UPCOMING NEWs

upComING NeWs

2015 HyUnDai BlUE MovES

Phone : (82-2) 3464-2152 fax : (82-2) 3464-3497Website : worldwide.hyundai.comRegistration Date : December 31, 1992Registration No : (se) Ba-210Publisher : Mong-Koo ChungPublishing Date : January 12, 2015Edited & Designed by Killingmario.,Co.ltdGlobal P.R. TeamOverseas Communication Team

We always welcome your suggestions and comments.If you have great stories related to Hyundai Motor, please feel free to email us at : globalpr@hyundai.com

6. iTaliaJune 11 - 14

7. polanDJuly 02 - 05

8. finlanDJuly 30 - august 02

9. GERManyaugust 20 - 23

10. aUSTRaliaSeptember 10 - 13

1. MonacoJanuary 22 - 25

2. SWEDEnFebruary 12 - 15

3. MExicoMarch 05 - 08

4. aRGEnTinaapril 23 - 26

5. poRTUGalMay 21 - 24

11. fRancEoctober 01 - 04

12. Spainoctober 22 - 25

13. UniTED KinGDoMnovember 12 - 15

The chicago auto Show, the largest auto show in north america, will be held at Mccormick Place in chicago, uSa, from February 14 to 22.

2015 cHicaGo aUTo SHoW (fEB. 14 ~ 22)2

The Geneva international Motor Show, one of the Top 5 auto shows in the world, will be held at Palexpo in Geneva, Switzerland, from March 3 to 15.

85TH GEnEva inTERnaTional MoToR SHoW (MaR. 3 ~ 15)

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hyundai Motorsport’s quest at wrc continues:2015 fia WoRlD Rally cHaMpionSHip4

naiaS, one of the world’s most prestigious auto shows, will be held at the cobo center in detroit, uSa, from January 12 to 25.

1 2015 noRTH aMERican inTERnaTional aUTo SHoW (Jan. 12 ~ 25)

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2014 REGIONAL MARKETING COMMITTEE HELD

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hyundai Motor held its 2014 regional Marketing committee starting with the asia-Pacific regional commit-tee in Sydney from october 14 to 15, the central & South america regional committee from october 23 to 25, and the eastern european committee in Kazakhstan from oc-tober 27 to 28. The 3 committees, held over the course of 2 days among marketing personnel from headquarters and the regional networks, provided an ideal opportunity for participants to share and discuss information about diverse marketing activities. headquarters presented its current marketing activities and future plans, while participants reviewed select case studies of regional marketing best practices and discussed implications, as well as opportunities. Key items on the agenda included an overview of 2014 aTL/digital marketing campaigns, plans to reinforce dcM/3d VcM/website, digital marketing trends and examples from headquarters’ digital campaigns. in addition, results of world cup marketing and icc marketing plans were reviewed.

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