2013 Key Strategy : Brand InnovatIon BaSed on QualIty

People’s expectation toward individual mobility requires more than just a convenient means of transportation. The old understanding of cars has become outdated. A car represents individuals’ lifestyles, and it becamean integral part of their lives. At the same time, the automobile industry has experienced seismic change. Hyundai Motor Company has grown rapidly to become one of the largest automakers, backed by world class production capability and superior quality. We have now reached a point where we need a qualitative approach to bring bigger ideas and relevant solutions to our customers. This is an opportunity to move forward and we have developed a new brand slogan that encapsulates our willingness to take a big leap. Led by our new slogan and the new thinking underlying it, we will become a company that keeps challenging itself to unlock new possibilities for people and the planet.

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Hyundai Blue Moves 1302 English. KM-KMCopyright © 2013 Hyundai Motor Company. All Rights Reserved.

February Issue 2013

WELCOME TO THE 2013 FEBRUARY ISSUE OF BLUE MOVES

Greetings, Hyundai family members!

I hope everyone had a strong beginning in the year 2013. I believe that a good beginning even-tually leads to a good ending.

For all of us at Hyundai, 2013 will be a year of challenge and opportunity. However as always, I believe all our fellow Hyundai family members will overcome any obstacles and even go beyond expectations.

Considering the economic conditions around the world, we have set a strategic sales goal for 2013 and decided to focus our energies on “brand innovation through quality,” as Hyundai Motor Group Chairman Mong-Koo Chung addressed in his annual New Year’s speech. In regard of brand innovation movement, Hyundai needs to strengthen fundamentals through qualitative growth, secure competitiveness by expanding investment and deliver customer satisfaction at every touch point.

This year will be another year of opportunity for Hyundai. Hyundai needs to raise brand value and brand perception to heights never before seen by making all of our brand touch points of the highest, most Modern Premium, quality. As we often say, our goal is not to be the world’s biggest automaker. Our goal is to be the world’s best-loved automaker. If we continue to elevate the Hyundai brand, customer love – and lifelong customer relationships – will follow.

I am proud and grateful to say that Hyundai has been receiving accolades from all over the world. Followed by last year’s COTY news from Brazil and Middle East, our New Generation i30 made the European COTY shortlist, a terrific achievement for our brand in the world’s toughest auto market. Hyundai Santa Fe was rated the safest vehicle in Australia and Europe followed by Elantra winning the Top Gear Magazine Award in India and other great accolades from Russia, Asia Pacific and South America.

This is the aggressive momentum we must maintain in order to elevate our brand. Our dealers, distributors and site staffs are on the front lines of this brand push and we need all of you to do your best in this great enterprise.

If we all do that, then we can expect 2013 to be Hyundai’s best year ever.

Tak Uk ImExecutive Vice President & COOInternational Operations Division,Hyundai Motor Company

03vIsITs

EUROPEAN TOP MEDIA VISITA group of nine journalists representing Europe’s leading automotive magazines, also European COTY judges, visited Hyundai head-quarters, Namyang R&D Center and Hyundai Steel from Dec. 4 to 7. The journalists were briefed on the history of the company and had the opportunity to meet with executives and managers in charge of the International Sales Division for a Q&A session. Moreover, journal-

ists were treated to a special ‘i30 emotional presentation’ prepared exclusively for them. The journalists had a chance to check out the eco-friendly facilities of Hyundai Steel and got to see the steel production line in action.They also toured the test areas for high-speed vehicle trials and had a chance to test drive an i20 customized for WRC.

From Nov. 2012 to Jan. 2013, HMMC (Hyundai Motor Manufacturing Czech s.r.o.) was the hot spot for journalists and auto industry manag-ers. First of all, top managers of Siemens Czech Republic including President Eduard Palisek visited the HMMC plant for a meeting between the two companies’ presidents. Mayors of municipalities around the plant also visited to receive their “Good Neighbor” checks symbolizing charity funds from HMMC. HMMC was also the location for the highly touted hand over ceremony in which symbolic

keys to pre-production cars that are to be donated were given to various educational institutes such as the Technical University Ostrava. Hyundai members from Austria and New Zealand also made the trip to HMMC, and most recently, prominent journalists from South Africa came to HMMC to see production of Hyundai cars and report their findingsto an eager audience back home.

PROMINENT JOURNALISTS, INDUSTRY HEADS AND POLITICAL LEADERS VISIT HMMC

2013 HYUNDAI BLUE MOVES02 MEssagE froM THE coo

03 visits

02 Message froM tHe Coo

contents

February Issue 2013

04 foCus story

06 reguLars

08 sPeCiaL

11 awards and accoladEs

12 HyUndaI aroUnd THE world

14 lET’s gET To Know EacH oTHEr

1st

2nd

05

ix 35

HCD-14FIRST MOVEMENT OF BRAND INNOVATIONAs the first step of Brand Innovation, Hyundai staged a world premiere of the HCD-14 Genesis concept at Cobo Center, Detroit. The luxury concept also hints at the company’s future premium convenience features by showcasing cutting-edge technologies such as innovative eye-tracking and gesture-based controls. Sales of Hyundai’s luxury vehicles have been posting significant gains worldwide, especially in the U.S., China and the Middle East. HCD-14 Genesis not only indicates Hyundai’s focus on driving dynamics and technology, but also offers a glimpse into the design direction of future production vehicles.

SECOND MOVEMENT OF BRAND INNOVATIONAs the second movement of Brand Innovation, Hyundai moves forward on its realization of FCEV mass production. Hyundai will begin series production of its hydrogen ix35 Fuel Cell vehicle for public and private lease, soon to become the world’s first global automaker to begin commercial rollout of zero-emissions vehicles. The zero-emission Hyundai ix35 Fuel Cell has started to prove its endless possibilities by receiving the prestigious FuturAuto accolade at the 2013 Brussels Motor Show. The ix35 Fuel Cell was selected as the winner for becoming the first mass-produced, hydrogen-powered fuel cell vehicle commercially available.

Strengthen fundamentals through qualitative growth and focus on securing competitiveness for the future.

Aim for the best quality, and deliver customer satisfaction at every touch point.

Secure technology competitiveness by expanding investment in the fields of eco-friendly vehicles and electronic control technology.

2013 HYUNDAI BLUE MOVES04 focUs sTory

2013 Key Strategy:

BASED ON QUALITY

Chairman Mong-koo Chung delivers his speech at the New Year's kick-off meeting.

Chairman Mong-koo Chung enters the auditorium at the Yangjae-dong headquarters, where the New Year's kick-off meeting was held.

2013 HYUNDAI BLUE MOVES06 rEgUlars

IMPORTANT NEWS FROM THE world of HyUndaI

07

Hyundai Motor’s Premium concept ‘Hcd-14 genesis’ Makes Its world debut at the 2013 north american International auto show

At the 2013 North American International Auto Show (NAIAS), Hyundai Motor America unveiled the HCD-14 Genesis concept, accelerating its push into the global luxury segment. The concept hints at Hyundai’s future design direction for premium vehicles and features by showcasing cutting-edge technologies such as innovative eye-tracking, gesture-based controls, active safety technology and direct-injected Tau® V8 engine. Indeed, sales of Hyundai’s luxury vehicles have been posting significant gains worldwide, especially in the U.S., China and the Middle East. Hyundai also exhibited its first Plug-in Hybrid Electric Vehicle (PHEV) system based on a mid-sized sedan concept at the show. Hyundai aims for mass production of PHEVs based on this system.

Michel Nandan has been appointed Team Prin-cipal for its World Rally Championship (WRC) program. The Frenchman has held key technical positions on the world rally stage since the mid-1990s, and his involvement will no doubt provide a boost for Hyundai as it embarks on a year of intense preparation for its return to the world rally stage.The WRC-spec i20 is to be developed at the new base in Alzenau, Germany. Hyundai has identified WRC as the perfect platform from which to promote the dynamism of its grow-ing brand on an international stage. Also, the opportunities for technology transfer from WRC to road-going vehicles in the future make the return to motorsport a shrewd and logical choice.

Hyundai accelerates wrc Preparations with Team Principal appointment

Hyundai Building new vehicle Test centre at nürburgring

Hyundai revealed plans for a new vehicle test center at the famous Nürburgring track in Germany - with construction well underway. The 5.5 million euro investment in the new facility reaffirms the brand’s commitment to developing its credentials as a top European carmaker. Tests carried out at the new facility will be used by engineers at the company’s existing R&D center in Rüsselsheim, Germany, to improve the quality and driving performance of Hyundai’s European-designed vehicles. Tests at Nürburgring will enable Hyundai to develop the driving dynamics, reliability and durability of its vehicles.

Hyundai launches Premium lounges across the Middle East

Reinforcing Hyundai Motor Company’s new ‘Modern Premium’ brand direction, Hyundai’s Middle East distributors have rolled out a net-work of premium lounges across the region. The unified design and the installment of premium lounges in Hyundai showrooms ensure that customers enjoy premium levels of treatment even before stepping into one of Hyundai’s premium models. Hyundai premium car owners are also offered a comprehensive Premium Assurance Program throughout the Middle East. Customers buying a brand new Centennial or Genesis can enjoy a five-year unlimited mileage manufacturer warranty, plus free service contract for three years or 60,000 km, premium buy-back value, up to 3 years roadside assistance and their very own premium service advisor.

Hyundai veloster named Best Hatchback at Prestigious Middle East Motor awards

Hyundai won the Best Hatchback award for its uniquely designed Veloster at the 2012 Middle East Motor Awards (MEMA), one of the most prestigious automotive award ceremonies in the Middle East. MEMA were held in Sharjah, UAE on Nov. 28, 2012, and the selection process was overseen by 17 highly respected automotive journalists and experts across the region. The Veloster’s unique design follows Hyundai’s new ‘fluidic sculpture’ ethos and distinguishes itself from competitors with one door on the driver’s side, and two on the pas-senger’s side. The Veloster has been enjoying rising popularity especially among younger drivers thanks to its perfect combination of the functionality of a hatchback and the sporty feel of a coupe - ideal for cool urban lifestyles.

092013 HYUNDAI BLUE MOVES08 sPEcIal

The third global Marketing awards The award ceremony was held during the con-ference to honor achievements of Hyundai’s marketing experts. Out of around ninety suc-cess cases submitted, headquarters selected nine cases to be presented at the conference. The winners were selected using pre-rated scores and votes of conference participants collected through iPads. A special lecture was given by Uwe Gutschow from Innocean World-wide America (IWA) with a focus on digital

marketing in 2013, followed by the presenta-tion of HME (Hyundai Motor Europe GmbH)’s experience with Hyundai digital ecosystem. Also, regional workshops were held to share information on the markets of individual countries and regions and to discuss relevant issues. Hyundai will continue to strengthen internal communications within marketing departments worldwide through such confer-ences and strive to share its culture as a market-driven company.

MaKE UnforgETTaBlE MEMorIEs wITH HyUndaIIn nEw yorK’s TIMEs sqUarE!

On Dec. 05, 2012, Hyundai Motor Company presented its new billboard content for New York’s Times Square, continuing to provide innovative and valuable ex-periences for customers in the heart of one the world’sbusiest business districts. It is called the ‘Live ImageShow.’ Hyundai connected cameras to its main outdoor billboard at Two Times Square, so people can capture images of themselves and have them projected live on Hyundai’s billboard. The billboard then displays an image of the people inHyundai vehicles traveling through an animated version of New York. The ‘Live Image Show’ showcases Hyundai’snew way of thinking while providing brilliant moments forcustomers.

Hyundai marketing managers search for 2013 marketing strategy

Over 140 Hyundai executives and marketing managers gathered in Dubai with the goal of developing new ideas and plans to further pro-mote ‘Modern Premium’ in 2013. Participants presented their visions for long-term brand and marketing strategies, all designed with a focus on transforming Hyundai into a more consumer-oriented company. Participants also shared their marketing success stories for fel-low participants to learn from and held inten-

sive discussion seminars on future strategies to encourage a market-driven internal culture. They shared 2013 Global Brand & Marketing Strategy for implementing ‘Modern Premium’ and took the opportunity to present informa-tion on new products, digital marketing plans and marketing activities for youth.

The third Global Marketing Conference was held on Jan. 22 and 23 in Dubai. The theme was ‘Act Brilliant’ for implementing ‘Modern Premium’. The third Global Marketing Awards ceremony was also held to honor and learn from the success of creative marketing and advertisement activities in the past year.

category rank country campaign Title

Tv commercial

1st Australia Break Free - i30 (Launch)

2nd UK Robot - Brand Film (London Olympic)

3rd USA Talk to My Car - Azera (with Blue Link)

Marketing Promotion

1st South Africa Light Drive - i30 (Sensuous driving experience)

2nd South Korea The Brilliant Countdown 2013

3rd UAE The way to 360 degree Modern Premium

digitalMarketing

1st Spain Live the EURO 2012 Emotion

2nd China Hello Impossible (Online mini movie series)

3rd New Zealand Start it, Win it - i30 (Promotion event)

santa Fe Five stars from Euro NCAP’s Safety Rating Jan.

HcD-14 2013 NAIAS Editors’ Choice Awards Jan.

ix35 FceV FuturAuto 2013 Award Jan.

Azera santa Fe

Veloster turbo2012 Good Design Award Dec.

i30 TopGear Magazine Awards 2012 Dec.

Hyundainew santa Fe

i40Chile Car of the year 2012 Dec.

HB20The Best of the Year Award

- Best Hatch of 2013Dec.

santa Fe Five stars from ANCAP’s Safety Rating Dec.

elantra sedan sonata equus

Strategic Vision’s Total Value Awards Dec.

Veloster Middle East Motor Awards Nov.

i30 Activesanta Fe elite

iMax Australia’s Best Cars Nov.

elantra Azera

santa Fe sportALG Residual Value Awards Nov.

HYUNDAI AWARDS AND ACCOLADES

nEw gEnEraTIon sanTa fE naMEd THE safEsT In ITs class In 2012New Generation Santa Fe was named the safest car in its class by Euro NCAP in 2012. Scoring best-in-class ratings in all categories, the Santa Fe is one of the safest vehicles ever tested by the organization and the best in the ‘Large Off-Road 4x4’ segments, beating both Mercedes-Benz M-Class and Range Rover.The Australian NCAP was provided with technical information which showed that the

results apply to four cylinder Australian vari-ants with all-wheel-drive. Indeed, the Santa Fe also received top marks in the ANCAP tests - scoring 15.63 out of 16 in the offset crash test and 16 out of 16 in the side impact crash test. These stellar ratings serve to demonstrate Hyundai’s commitment to the safety of its customers.

Since 2007, when the brand ranked in the bottom quartile for Residual Value, Hyundai has delivered well–executed product, and has kept incentives and fleet — two elements that can quickly damage residual value — in check. And, as demonstrated by the redesigned Santa Fe Sport, they continue to deliver.”President of alg, larry dominique

You look at this elegant sedan and say, That’s a Hyundai?’ This is a gorgeous concept car”senior online editor of autoweek, davey g. Johnson

Hyundai has increased its Innovation Factor Score (IFS) by 20 points since 2008. Today, Hyundai’s like Elantra, Sonata, and Equus have some of the highest Total Value scores in the entire automotive industry”president of strategic vision, alexander Edwards

“

“ ‘

“

on THE rEcord HyUndaI awards

11awards and accoladEs2013 HYUNDAI BLUE MOVES10 sPEcIal

Up until now Hyundai’s quality management was focused on reliability and good engine structure. Hyundai’s R&D will now concentrate on becoming more user-friendly by optimizing what consumers see, touch and feel with smart technology. Based on key strategy for 2013, Hyundai will focus on the customized and eco-friendly technology-Blue Link and Fuel cell vehicles.

BLUE LINKBlue Link puts the world at customer’s fingertips. It features enhanced navigation that not only helps people get where they’re heading, but reveals shortcuts and points of interest along the way. It also provides various In-Vehicle Infotainment (IVI) services such as personalized car setting, car location sharing service, smartphone connectivity and cloud computing linked vehicle service.

A LEADER, NOT A FOLLOWERFuel Cell is technology that will lead the future. The ix35 Fuel Cell is not only the most advanced eco-friendly vehicle produced by Hyundai, but a working vehicle ready to stand the rigors of daily use in public and private fleets.In addition to promoting eco-friendly technology and development of electronic-control systems, Hyundai also invests in educating specialized technicians and facilitates exchange of information between various companies throughout the world.

nfc (Near Field Communication)without any connection, you can listen and watch everything from your smartphone

dsM (Driver State Monitoring)recognizes the driver’s status and authenticates the driver’s face

132013 HYUNDAI BLUE MOVES12 HyUndaI aroUnd THE world

Pinamar Moda Look fashion show, one of the most important fashion events in Argentina, was held in Buenos Aires in January 2013. For fifth time in a row, Hyundai was the main sponsor of the event famed for its star-stud-ded guest list of well-known fashion designers and models. Also in attendance were Mayor Hernán Muriale and Secretary of Tourism and Culture Alfredo Baldini. Hyundai had a great run on the runway with its exclusive Veloster as the lead model. “We like to connect our brand with fashion events

because we think that our products’ designs are worth the attention, especially the very avant-garde Veloster, a unique car that com-bines the thrill of a coupe with the comfort of a hatchback. Furthermore, this car has a very modern and progressive design that re-flects the present Hyundai well,” said Arturo Ramirez, marketing manager of Hyundai’s Argentina office.

VELOSTER APPEARS ON THE RUNWAY OF PInaMar Moda looK 2013

Hyper Island, a world-class development orga-nization in digital thinking, ran two three-day Masters courses over a two week period at Hyundai Motors New Zealand Limited’s new Training Center for top level management. Impressed by the course, Hyundai New Zea-land’s Managing Director Howard Spencer, is considering asking Hyper Island to make a tailored alternative available. Rather than studying theoretical models, par-ticipants actively interact with guest speakers who have current digital, leadership and busi-ness expertise.

Through discussion, reflection and workshops, participants then create solutions suitable for their own working context. Hyper Island’s training course is what fueled the new Hyundai New Zealand attitude of “Useful being the New Cool”, which is set to revolutionize its sales and marketing strategies. The concept behind the strategy is that brands should be adding real value to peoples’ lives.

HYUNDAI NEW ZEALAND EMBracEs THE dIgITal agE!

nEw zEaland

Hyundai’s Russian factory was acknowledged as the best plant of Hyundai Motor Group around the world in terms of production efficiency and quality. HMMR (Hyundai Motor Manufacturing Russia LLC) was honored at the awards ceremony held during the annual International Global Quality Strategy Confer-ence of Hyundai Motor Group in November.Qualitivity (Quality+Productivity) is a term that encompasses both the levels of quality and productivity of an enterprise. Hyundai Motor Group annually rates its production subdivi-

sions according to their Qualitivity levels. Last year the Russian factory was recognized as the best overseas plant of Hyundai Motor Company. Indeed, in 2012 HMMR steadily maintained its development pace and became the best of 26 car manufacturing plants oper-ated by the Group.

HMMr acKnowlEdgEd as THE BEsT PlanT OF HYUNDAI MOTOR GROUP IN 2012

rUssIa argEnTIna

Canada is known throughout the world for their passion for hockey. Yet, for a growing number of families, the rising cost of par-ticipating in the sport means more and more children missing out on a big part of Canadian culture. To help Canadian children experience their culture, HACC (Hyundai Auto Canada Corp) decided to take action and set up the Hyundai Hockey Helpers initiative.HACC made an initial financial commitment that ended up helping over 1,800 kids who could not otherwise afford to play hockey in the 2012/2013 season by subsidizing league registration fees and equipment costs.

Furthermore, the company tapped into its network of 206 dealers to help Hyundai Hockey Helpers raise more money. Dealerships hosted silent auctions, asked for donations during vehicle sales and test drives and initiated internal fundraising programs. As a result, from Oct. 1 to 31, Canadian Hyundai dealers raised over 400,000 Canadian dollars that will go to help even more kids play hockey in 2013 and 2014.

HACC LAUNCHES A HOCKEY-THEMED csr PrograM

canada

NHL Players Malcolm and P.K. Subban (far left and right) join the first Hyundai Hockey Helper grant recipient, Kayla Babcock, HACC (Hyundai Auto Canada Corp) President and CEO Steve Kelleher, and Executive Vice President and Chief Executive Coordinator Peter Kim at the press conference announcing HACC’s new corporate social responsibility program.

think everything isn’t linked together?

Like ripples in a pond, everything we do affects the world around us.That’s why Hyundai is dedicated to the development of sustainable, eco-friendly vehicles.

We know that cars that save resources are better for the environment, and better for each and every one of us.So, from the materials we source and recycle, to the production processes we use,

we are constantly striving to create cleaner and more efficient cars.Because together, we can turn the smallest ripple into a cleansing wave.

T h i n k a g a i n

Hyundai’s innovative Blue Drive technologies reduce CO2 emissions and improve fuel efficiency. We are also committed to developing technologies like hybrid, electric, and Fuel Cell Electric Vehicles (FCEV).

Fuel consumption in L/100km for YF Hybrid range: 21.okm/L, CO2 emissions 111g/km. Fuel consumption in L/100km for BlueOn EV range: 0km/L, CO2 emissions 0g/km. Hydrogen fuel consumption in L/100km for ix35 FCEV range: 27.8km/L(NEDC), CO2 emissions 0g/km.* Featured models are subject to individual European market availability.

eco.hyundai.com

Nice to meet you! Please introduce your self.

Hello! My name is Wiebke, and I have been working at Hyundai Motor Europe as an Event Marketing Specialist in the BTL & PR team since 2010.

Describe your work in HME (Hyundai Motor Europe GmbH).

Fast-paced, diverse and most of all, fun! If you’re up for the challenge, I’d say that my team is the best in terms of balancing fun with hard work. And my teammates! I can rely on each and every one of them for support.

The most exciting moment in 2012?

Our latest success was having the i30 shortlisted for the European Car of the Year (COTY) award. The car itself was brilliant, but close collaboration and support with each European market were crucial ingredients for this achievement.

Most memorable moment in Hyundai?

I was given the chance to experience Hyundai and Korean cultureat the Corporate Citizen Camp. I met people from all over the world - people I have become friends with since then.It was a great opportunity for networking with people from variouscountries. Someday, I hope to meet and talk to all Blue Moves readersas well. Well, thanks for having me! Hope to talk to you again soon.

wiebke

100%HyUndaI

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2013 HYUNDAI BLUE MOVES14 lET’s gET To Know EacH oTHEr

We always welcome your suggestions and your comments. If you have great stories related to Hyundai, please feel free to email us at:globalpr@hyundai.com

special thanks to the following members of the Hyundai family for their contributions to this edition of Hyundai Blue Moves.Ji hye Jang(HMC),Hyun Soo Suh(HMC), Igor Chervonny(HMMR), Dong Ho Lee(HAC), Yeo Jung Chang(HMC), Ernesto Cavicchioli(Hyundai Central&South America), Wiebke Bruns(HME), Sue Wilson(Hyundai New Zealand), Chloe Jung-A Jung(HMC)

Phone : (82-2) 3464-2152Fax : (82-2) 3464-3497Website : www.hyundai.comRegister Date : December 31, 1992Registered No : (Se) Ba-210Publisher : Mong-Koo ChungEdited & Designed : Killingmario.,Co.ltdPublished : February 28, 2013Global P.R. TeamOverseas Communication Team

LET’S GET TO KNOW EACH OTHER!