blue moves2014 hyundai

June issue 2014

People’s expectation toward individual mobility requires more than just a convenient means of transportation. The old understanding of cars has become outdated. A car represents individuals’ lifestyles, and it became an integral part of their lives. At the same time, the automobile industry has experienced seismic change. Hyundai Motor Company has grown rapidly to become one of the largest automakers, backed by world class production capability and superior quality. We have now reached a point where we need a qualitative approach to bring bigger ideas and relevant solutions to our customers. This is an opportunity to move forward and we have developed a new brand slogan that encapsulates our willingness to take a big leap. Led by our new slogan and the new thinking underlying it, we will become a company that keeps challenging itself to unlock new possibilities for people and the planet.

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Hyundai motor Company www.hyundai.com

Hyundai Blue Moves 1406 English. KM-SWCopyright © 2014 Hyundai Motor Company. All Rights Reserved.

The Overseas Marketing Group is boosting brand awareness and preference through experiential marketing around the 2014 FiFa World Cup Brazil™ that is being actively conducted online. under the slogan ‘The Glorious Journey for all,’ hyundai Motor is embarking on a brilliant journey toward victory with football fans and customers across the globe and establishing itself as their ‘lifetime partner.’ it is conducting the ‘Social World Cup with hyundai Motor’ and generating awareness and participation through advertising and viral marketing on digital social networks. The main digital event, ‘Pin My Fan Park,’ is using ‘Pins’ as a visual code and conveying the fervor of global football fans through online fan parks created by users who share their live footage enjoying the 2014 FiFa World Cup Brazil™.

By uploading photos and videos, posting supportive messages, and creating football playlists, users can enjoy the 2014 FiFa World Cup Brazil™ with hyundai Motor. in addition, hyundai Motor is drumming up the event using diverse elements, such as TVCs and promotion-al videos. hyundai Motor is also offering audiences the chance to experience the brand through offline events, such as hyundai Fan Parks and test-drives. it is featuring three international superstar football players, Casillas, Kaká, and Oscar, as hyundai Motor’s World Cup ambassadors to actively represent the brand.

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June issue 2014

02 2014 HYUNDAI BLUE MOVEs 03fOCUs sTORY

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Football fans across the world will embark on hyundai Motor’s ‘Glorious Journey for all’.

The 2014 FiFa World Cup Brazil™ hyundai Motor TV Commercial.

Print advertising featuring brand ambassadors Oscar, Casillas and Kaká.

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4World Cup TVC (Get in)

hyundai Motorsport continues to show a strong performance in its debut year at the 2014 Fia World Rally Championship, landing on the 5th position among WRC manufacturers at the end of Race 6 in Sardinia, italy.HyundAI

motorsport vyIng For tHe top 3 spots At WrC

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Hmsg employees vIsIt koreAhyundai Motorsport Gmbh (hMSG) employees and the

Rally Team visited Korea from april 20 to april 23. The primary purpose of the trip was to learn about the company’s current ac-tivities and hyundai Motor Group’s core values by visiting the company’s headquarters, namyang R&d Center and factories. in addition, the delegation had the chance to experience Korea’s traditional culture, as well as its dynamic and contrasting modern culture. The trip served as an opportunity for hMSG to develop a better understanding of hyundai Motor’s organizational culture and to build pride in being a part of the team.

rACe 5 - rAlly ArgentInAFia Rally argentina 2014 was held in Cordoba, argentina,

from May 8 to 11. Comprising of 14 stages on a course that stretched 405.10 km, hyundai i20 WRC Rally Car, driven by Thierry neuville, came in at no. 5 in drivers’ standings, while hyundai Motor came in at no. 4 in WRC manufacturer standings. Of note, hyundai Motor significantly reduced its year-to-date performance gap versus VW, raising expectations that it will be competing head-to-head with VW by year-end if current trends continue.

rACe 6 - rAlly ItAlIA sArdegnAComprising of 17 stages and a course that stretched

371.94 km, the Fia Rally italia Sardegna 2014 was held in the island of Sardinia, italy, from June 5 to 8. Three hyundai Motorsport teams, led by Thierry neuville, Juho hanninen, and hayden Paddon, participated in the race, and neuville and Paddon completed the full course. hyundai Motor ranked no. 5 in the WRC manufacturer rankings. in particular, the race results confirmed the great potential of the company’s new rookie driver from new Zealand, hayden Paddon.

04 2014 HYUNDAI BLUE MOVEs 05WRC UPDATE

WRC Official Homepage

06 2014 HYUNDAI BLUE MOVEs 07MOTOR sHOW

Whether in Busan, new york and Beijing, hyundai Motor continued to unveil new models and showcase its world class technology at the most prestigious exhibitions across the world. Global models, such as the all-new Genesis and the all-new Sonata, as well as regional models, ix25, for instance, won praise and awed audiences.

GRAnDEUR (AzERA) DiESEl UnvEilED AT THE BUSAn inTERnATiOnAl MOTOR SHOW 2014

hyundai Motor presented Grandeur diesel and 2015 Gran-deur at the Busan international Motor Show 2014 held from May 29 to June 8 at BeXCO. Grandeur diesel, which targets customers look-ing for a high-quality premium sedan with excellent fuel-economy, complements the gasoline and hybrid models to offer customers a wider product choice. hyundai Motor also revealed the exterior of its new flagship, all-wheel-drive premium sedan codenamed aG that will be launched in Korea later this year. in addition, it displayed intrado, the next-generation hydrogen fuel cell concept car that made its debut at the Geneva international Motor Show. The company’s impressive booth not only showcased new cars and technologies, it also highlighted involvement in football and motor-sports. in total, hyundai Motor exhibited more than 20 vehicles at the event, including commercial vehicles.

THE BUSAn inTERnATiOnAl MOTOR SHOW

THE All- nEW 2015 SOnATA DEBUTS AT THE 2014 nEW yORK inTERnATiOnAl AUTO SHOW

hyundai Motor unveiled its seventh-generation, all-new 2015 Sonata in an exciting and unprecedented news conference at the 2014 new york international auto Show on april 16 at the Jacob Javits Center in new york. The vehicle is expected to continue the incredible success of the outgoing model. it offers a more refined look with its new Fluidic Sculpture 2.0 design, more rigid body structure, improved ride quality, reduced noise and vibration, and advanced safety and convenience features. it will be the second hyundai Motor vehicle to offer the next-generation Blue Link system. The new Sonata truly democratizes the premium design and handy technology of the Genesis sedan for the mid-size class. The vehicle will be built at the hyundai Motor Manufacturing ala-bama plant in Montgomery, alabama and start to arrive at dealer-ships in the u.S. soon.

THE nEW yORK inTERnATiOnAlAUTO SHOW

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HyUnDAi MOTOR UnvEilS THE ix25 COnCEPT CAR AnD All-nEW GEnESiS fOR CHinA

hyundai Motor showcased the ix25 concept car and all-new Genesis at the 2014 Beijing international automotive exhibition. ix25 is a sophisticated, small-size SuV with a premium look based on the Fluidic Sculpture 2.0 design and equipped with a 2.0 nu engine. it was strategically-developed for China to help secure the leading position in the country’s rapidly-growing SuV market. hyundai Motor launched the all-new Genesis, which together with equus, will help enhance the company’s image in the Chinese pre-mium segment. Genesis will be available with 3.3 Gdi and 3.0 Gdi engines and feature the company’s most advanced technologies, such as hTRaC, automatic emergency Braking, head-up display and Smart Trunk. Both cars will be launched in the second half of this year.

THE BEiJinG inTERnATiOnAl AUTOMOTivE EXHiBiTiOn

neWs From motor sHoWs Around tHe World

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08 2014 HYUNDAI BLUE MOVEs 09sPECIAL

tHe CreAtIonoFtHe sonAtA desIgn storybookAnd FIlm | speCIAl |

The Sonata design Story Film demonstrates the high level of product finish and confidence in Sonata that developed over the course of seven generations. it comprises of 3 parts tied under the theme of ‘inner Force.’ The first part focuses on visual elements (ReFine: restrained aesthetics that capture the beauty of inner strength), the second part focuses on auditory elements (BaLanCe: the beauty of design that is not visible), and the third part focuses on emotional elements (SeVen SenSeS: design that embodies expe-rience and emotional sensitivity). The Film’s script shares a common theme with the Sonata design Storybook. Together, the two contents provide a framework to help viewers understand and experience the excellence of Sonata’s design and to deliver a common, world-wide design story that can be told in parallel to region-specific, value propositions. The Storybook and Film are available through hyundai Motor’s global design centers, worldwide corporate and public relations offices, domestic and overseas dealers, and de-partments related to design public relations.

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For more details, check out:http://worldwide.hyundai.com/WW/upcomingVehicle/Sonata/index.html

The SOnaTa design Film (The experience)

With the launch of the all-new Sonata, the Sonata design Storybook and Film were produced to promote greater understanding of the company’s design identity among internal and external customers around the globe.

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Rear view of the all-new Sonata.

Visuals from the Sonata design Storybook.

a scene from the Sonata design Story Film.

hyundai Motor Company australia (hMCa) named four recipients of assistance from hyundai help for Kids: Ronald Mc-donald house, australian Cervical Cancer Foundation (aCCF), Clown doctors, and Little Wings. Ronald Mcdonald house offers a variety of programs that provide vital support for families with a sick child; aCCF raises awareness of cervical cancer and its prevention in australia and supports women and their families who are affected by cervical cancer; Clown doctors helps children in hospitals feel less traumatized by medical procedures by addressing their psy-chosocial needs through fun and laughter; and Little Wings flies sick children and their families in remote towns in southern australia to specialist medical facilities. each year, hyundai Motor and the hyundai australian dealer network make contributions based on the number of vehicles sold in australia. at the end of the first quarter in 2014, the program raised over $341,130 and hopes to grant $1.5 million by the end of the year. Recipients are selected based on quarterly evaluation of applications.

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CreAtIng A better Future tHrougH CorporAte soCIAl responsIbIlIty| speCIAl |

hyundai Motor launched hyundai Green Zone Ⅱ, the 2nd phase of the company’s successful Green Zone environmental protection CSR program. Together with ecoPeace asia, it will create 40 million square meters of grasslands in Zhenglan Qi, China, by 2018. hyundai Motor will hire local employees for the project, contributing to the economic independence of the society, and also send ‘happy Move Global youth Volunteers,’ the Group’s university student volunteering group, for cultural exchange with Chinese university students who volunteer for the project. after completion of the project, the government of Zhenglan Qi will take responsibility over the preservation and maintenance of the land. hyundai Green Zone is a successful CSR program that sig-nificantly contributes to the prevention of desertification in China. The original Green Zone project, launched in 2008, successfully converted 50 million square meters of salt desert in Chakanor, China, into grassland, making big contributions to the prevention of yellow dust that affects the entire northeast asian region.

hyundai Motor españa helped to celebrate the 10th an-niversary of el desierto de los niños with a record-breaking convoy of 63 vehicles and over 200 people, led by the ix35 and Santa Fe, that travelled more than 2,000 km of tricky Moroccan trails to deliver hope in the form of donations to schools and associations. The 10th anniversary was marked by the laying of the first stone of the Ouzina Multi-Purpose Center in a small desert town.in addition, alain afflelou Foundation dispatched 4 opticians riding in a brightly colored, red hyundai ix35 to conduct 507 eyesight tests and donated 255 prescription glasses to improve the quality of life of the underprivileged who live in the desert. el desierto de los niños is a charity expedition that was created with children in mind. every year, it engages children in Spanish schools to make small donations and show them how ‘small’ donations can become something ‘big’ through participation. Spanish children in the ex-pedition deliver the donated materials, and the goal is for them to have a fantastic experience while leaving a solidarity footprint in the places that they visit.

hyundai Motor Manufacturing Czech (hMMC) presented mayors of thirteen municipalities near the plant with symbolic checks affirming hyundai Motor’s commitment to help finance projects that support social, cultural and sports activities in the municipalities that are registered in the company’s ‘Good neighbor’ program. each local government can register an unlimited number of projects, such as sports competitions, sight-seeing trips for senior citizens, and municipal celebrations for voluntary firefighters, but the total sum must not exceed 50,000 Czech crowns per municipality. The Good neighbor program enables hyundai Motor to contribute to the enrichment of its neighbors’ lives because local authorities’ budgets for leisure activities are usually very tight. Jun ha Kim, President of hMMC, said “Our primary target is to produce cars, but we can only be successful if we have a good relationship with our neighboring municipalities and the public based on mutual trust and cooperation.”

CzECH REPUBliCHyUnDAi PlAnT in nOšOviCE iS A GOOD nEiGHBOR!

AUSTRAliAHMCA nAMES nEW 2014 HyUnDAi HElP fOR KiDS RECiPiEnTS

SPAinEl DESiERTO DE lOS niñOS MARKS iTS 10TH AnnivERSARy

CHinAHyUnDAi GREEn zOnE Ⅱ TAKES Off

Hyundai Motor’s role as a global automotive leader is not only to develop the best quality, eco-friendly cars, but also to help improve the overall well-being of society. It conducts a variety of CSR activities that revolve around four major themes: Easy Move, Safe Move, Happy Move and Green Move.

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ImportAnt neWs From tHe World oF HyundAI

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12 2014 HYUNDAI BLUE MOVEs 13UPDATE

The hyundai Sailboat is one of the largest sailboats in the world that sails from May to October and participates in some of the biggest races in Sweden, brandishing the company’s brand name across the nordic seas. it has become one of the most popular marketing and communications tools for hyundai Motor in Sweden, becoming widely popular among dealers who hire the boat for half-day sails with customers and partners, as many realize the sales opportunities associated with spending a day at sea on one of the fastest sailboats in the world.

HyUnDAi SAilBOAT MARKS iTS PRESEnCE in THE nORDiC SEAS

hyundai Motor inaugurated the company’s first flagship brand showroom, hyundai Motorstudio, on May 9, 2014, in Seoul. The new space features a series of retail and cultural experiences, as well as exhibits that engage visitors and communicate the company’s future brand direction and aspirations. it uses the world’s first ‘car rotators’ to create the facade and central display of the building using nine, full-size Genesis models. The building will be used as a venue to communicate with customers. Consisting of five floors, it includes an auto library, a kids’ lounge, a premium customer lounge, a car-tuning lounge, an art gallery, and a cafe to relax and linger. hyundai Motorstudio is sure to become a Seoul landmark.

HyUnDAi MOTOR OPEnS A flAGSHiP BRAnD SHOWROOM in SEOUl

hyundai Motor Slovakia successfully participated in Brat-islava Motor Show in april 2014, featuring hyundai Motor’s complete vehicle line-up and showcasing the all-new Genesis, Grand Santa Fe, and locally produced 1.4 MPi engine. Genesis won the ‘Best Top Management Car’ award from the Bratislava Motor Show and was subsequently featured on the cover of leading Slovak auto-motive magazines such as autožurnál. Visitors had the opportunity to test drive hyundai Motor’s new i10 and Grand Santa Fe in an outdoor venue over the course of six days, and the President of the Slovak Republic, as well as the Korean ambassador and other important figures, visited hyundai Motor’s booth. The booth was an object of envy when 12 finalists of Miss Slovakia 2014 paid a visit as part of hyundai Motor’s official spon-sorship of the pageant.

HyUnDAi MOTOR iS A BiG HiT AT THE BRATiSlAvA MOTOR SHOW

edwin Stokkermans from the netherlands recently wrote a letter to hyundai Motor to recount his story of a serious accident from which he emerged unscathed. “Last Sunday, i had a serious accident in my 2011 ix35 as i drove into the side of a mini-van at about 70 km per hour. Considering the serious nature of the impact, the police and ambulance staff were very surprised that my passenger and i walked out of the car with minor to no injuries. This means that the front of the car absorbed most of the energy of the collision, as the cockpit was still intact and the doors opened easily. i wanted to share that i am sure that not every other car in the same price segment would have had the same positive outcome. you might not be surprised but certainly i am convinced that it could have ended much worse for me and my pas-senger easily. Therefore i thought to share with you how grateful i am to hyundai Motor and their designers, manufacturer and builders. Thank you so much from the bottom of my heart.”hyundai Motor looks forward to receiving more letters from custom-ers relating their stories on how its products have touched their lives.

lETTER fROM A GRATEfUl CUSTOMER

hyundai Sailboat navigating across the nordic seas.hyundai Motorstudio in Seoul, Korea.

i10 at the Bratislava Motor Show, Slovakia.One dutch customer swears by the safety of the ix35.

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hyundai Motorstudio in Seoul

hyundai Sailboat

edwin Stokkermans from the netherlands Bratislava Motor Show

Hyundai Motor continues to excite and connect witH custoMers all across tHe world tHrougH great products and creative efforts.

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HyundAI Around tHe World

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hyundai Motor india unveiled Xcent, a compact sedan with best-in-class quality and first-in-segment features tailored to the indian market, that will help the company penetrate the fastest growing compact sedan car segment in india. Members of the press had a chance to witness Xcent’s stylish design and abundant fea-tures at a media preview and to familiarize themselves with the vehicle through its launch at auto expo 2014, as well as exciting test drives conducted from March 27 ~ 29.

HyUnDAi MOTOR inDiA UnvEilS iTS HiGHly AnTiCiPATED COMPACT SEDAn, XCEnT

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Turkey

hyundai Motor has started producing the new Generation i10 at its hyundai assan Turkey Plant. To promote the vehicle, a special project has been considered to take out the i10 on Western and eastern european roads for a durability challenge for 10,000 kilometers. The car was driven by well-known Turkish journalist and auTOBeST jury member Okan altan throughout the whole journey for 10,000 kilometers. he passed through 14 countries in 14 days. in the halfway, the car stopped in Warsaw for the auTOBeST award Ceremony, took its award and continued its route until the end without any single problem. The project’s details were shared through its special website ‘www.i10avrupayolunda.com,’ with photos and videos aired from each country’s most popular places. after the project was completed, a limited photobook of 3,000 copies was prepared for each i10 customer, ViP and opinion leader.

10,000 KM WiTH nEW GEnERATiOn i10

arnaud Taquet: Commercial automotive/lifestyle photographer for prestige cars and sports cars.

France

TAlK WiTH ARnAUD TAqUETWorld-renowned automotive photographer Arnaud Taquet

commented about his latest collaboration with Hyundai Motor on the New Generation i10.

Why did you choose Paris for the new Generation i10 photo shoot?

i wanted to shoot in unusual, modern places in Paris, one of the world’s most interesting cultural jewels, to allude to clas-sicism through old and renowned Parisian monuments while capturing the pleasant mood and typical French way of life of this city that never sleeps.

What is your feeling about the new generation i10 after the photo shoot?

The new Generation i10 was a pleasure to drive and to shoot. it is practical, functional, innovative, and small enough to drive confidently in insane traffic. Capturing the interesting shapes of such a small car was never so easy.

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AWArds And ACColAdes From Around tHe World

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hyundai MOTOR COnTinueS TO ReCeiVe hOnORS in ReCOGniTiOn OF eXCeLLenCe

THREE HyUnDAi MOTOR vEHiClES nAMED CAR Of THE yEAR 2014 in RUSSiA

hyundai Motor CiS won the prestigious Russian ‘Car of the year 2014’ in three categories: Small Cars for Solaris, Compact SuVs for ix35, and ‘The Most Beloved Brand’ among mainstream car makers. in particular, Solaris was awarded Car of the year for three consecutive years in Russia. hyundai Motor CiS has always been aiming to become the most beloved car brand in Russia and realized this dream through the awards.

HyUnDAi MOTOR MAnUfACTURinG RUS PlAnT RECEivES AWARD fOR PRODUCTiOn EffiCiEnCy

hyundai Motor Manufacturing Rus (hMMR) received an ‘efficiency’ award from the St. Petersburg branch of the american Chamber of Commerce in Russia. The award was given for significant sales, highest business ethic standards, and readiness to overcome challenges in 2013. in spite of hardships in Russian automobile market in 2013, hMMR delivered excellent results, making 229,400 cars (4% above target) by optimizing technological process, using resources efficiently, and cutting costs.

HyUnDAi SnARES MOST iniTiAl qUAliTy AWARDS in iTS HiSTORy

J.d. Power presented three hyundai vehicles – 2014 Genesis, 2014 elantra and 2014 accent – their highest award for initial quality in their respective segments. hyundai ranked fourth overall in initial quality, climbing six spots from last year, and was the highest-ranked non-premium brand. in total, hyundai had six vehicles in the Top Three positions in their segments, including two second place fin-ishes for Santa Fe and Sonata and a third-place finish for equus.This year’s results mark the third time hyundai has been the highest-ranked non-premium brand in the past 10 years, and the third time it finished among the Top Four brands overall.The hyundai overall score was 94 problems per 100 vehicles, 12 fewer than last year and 22 fewer problems than the industry average which actually deteriorated three problems per 100 com-pared with 2013.

EqUUS nAMED TO WARDSAUTO 10 BEST inTERiORS liST

The 2014 equus was named in this year’s 10 Best interiors by Wardsauto. eight Wardsauto editors selected the 10 winners from a field of 41 vehicles. The editor-in-chief, drew Winter, said, “The hyundai equus ultimate has everything people would expect from a $120,000 ultra-luxury car for about $50,000 less.” he also said “Wardsauto editors were most impressed with the limousine-like rear seating area of the equus. Push a button on the rear armrest and the front passenger seat moves all the way forward while the rear seat reclines all the way back like a business-class airline seat.” The 2013 Santa Fe Sport, 2012 azera, and 2012 accent were named in the 10 Best interiors list in the past.

2015 GEnESiS AWARDED TOP SAfETy PiCK+ By THE inSURAnCE inSTiTUTE fOR HiGHWAy SAfETy

hyundai Motor’s award-winning 2015 Genesis sedan con-tinues to lead the segment as the first and only rear-wheel drive vehicle in its class to receive the insurance institute for highway Safety’s (iihS) highest honor as a 2014 TOP SaFeTy PiCK+ when equipped with optional front crash prevention. Genesis is also the first rear-wheel drive luxury sedan to earn a Good rating in the small overlap crash test.

“Genesis’ TOP SaFeTy PiCK+ recognition further reinforces its segment leadership in delivering advanced safety performance and technology as well as a host of world-class active and passive safety features.”

Mike O’Brien, Vice President, Corporate and Product Planning, hyundai Motor america

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5 ARGEnTinARally argentinaMay 8 - 11

6 iTAliARally d’italia SardegnaJune 5 - 8

7 POlAnDLotos Rally PolandJune 26 - 29

8 finlAnDneste Oil Rally FinlandJuly 31 - august 3

9 GERMAnyadaC Rallye deutschland august 22 - 24

1 MOnACORallye Monte CarloJanuary 14 - 19

2 SWEDEnRally Sweden February 5 - 8

3 MEXiCORally Guanajuato MexicoMarch 6 - 9

4 PORTUGAlVodafone Rally dePortugalapril 3 - 6

10 AUSTRAliACoates hire Rally auSTRaLia September 12 - 14

11 fRAnCERallye de France-alsace October 3 - 5

12 SPAinRallyRaCC-Rally de espana October 24 - 26

13 UniTED KinGDOMWales Rally GBnovember 14 - 16

18 19UPCOMING NEWs

let’s get to knoW eACH otHer!

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The world’s leading trade fair for mobility, transportation and logistics, the iaa Commercial Vehicles, will be held from September 25 to October 2, 2014 at the deutsche Messe in hannover.

2 iAA COMMERCiAl vEHiClES, HAnnOvER (9/25 ~ 10/2)

hyundai Motorsport’s quest at the Fia World Rally Championship continues:

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The most highly publicized automotive event of Russia, MiaS, will be held from august 27 to September 7, 2014 at the Crocus expo international exhibition Center.

1 MOSCOW inTERnATiOnAl AUTOMOBilE SAlOn (8/27 ~ 9/7)

INTERVIEW

2014 HyUnDAi BlUE MOvESPhone : (82-2) 3464-2152 fax : (82-2) 3464-3497Website : worldwide.hyundai.comRegistration Date : December 31, 1992Registration No : (se) Ba-210Publisher : Mong-Koo ChungPublishing Date : June 30, 2014Edited & Designed by Killingmario.,Co.ltdGlobal P.R. TeamOverseas Communication Team

We always welcome your suggestions and comments.If you have great stories related to Hyundai Motor, please feel free to email us at : globalpr@hyundai.com

hi, i’m yunhwan Jeong, 2nd year associate at the Overseas Promo-tion Team working in the FiFa World CupTM working group. i lived and traveled in South america as an exchange student and as an intern for 3 years in my 20s. i also worked as a sportscaster of youth football games in Korea after returning from South america. i believe that i was chosen to work in this project thanks to my colorful background and unique work experience. i am glad that my linguistic skills, cultural background, and knowledge of football can be of value to the Team.

HBM: Please introduce yourself.q 1

HBM: Are you looking forward to your work related to the 2014 fifA World Cup BrazilTM ?

i am looking forward to working, learning, and experiencing first-hand the world’s biggest celebration, World Cup. i am even more excited because i will have many first-time experiences, such as meeting our global dealers and distributors. as this is my first of-ficial event, i feel a heavy burden and responsibility to perform, but i believe everything will go well.

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HBM: is there anything that you would like to say to your colleagues worldwide?

i am proud that hyundai Motor is a main sponsor of FiFa World CupTM and that i am working for a global company of this stature. i hope that everyone shares this sentiment and is able to enjoy World Cup. i ask for continued support and interest in the Com-pany’s sports marketing activities. Thank you!

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