2015 AASHTO RAC/TRB State Reps Annual Meeting

July 13, 2015

• Transformational Technologies• Resilience• Transportation &

Public Health

The TRB Hot Topics

• Place high priority on activities across TRB Divisions & Activities–Augment usual “bottom-

up” activities with “top-down” strategic approach–Topic of high visibility

activities

TRB “Hot Topics”: What’s Different?

• Leverage issue to strengthen relationships– Existing and potential TRB Sponsors &

stakeholders– Other National Academies’ units

TRB “Hot Topics”: What’s Different?

• Develop and implement a communications/outreach plan– Position TRB as a recognized leader in addressing these

issues– Consistent with overall TRB marketing &

communications plan

TRB “Hot Topics”: What’s Different?

• TRB Executive Committee priority– Identified in TRB Critical Issues in

Transportation• Timely• Sustainable• Collectively DiverseSynergistic• Key to helping to achieve multiple

TRB strategic objectives

What Makes It a “TRB Hot Topic?”

• Volunteers & Sponsors– TRB Executive Committee Task Force for each hot topic– Program oversight groups– Committees and panels

• TRB Staff– Staff Team Leader– Staff Team for each hot topic– TRB Divisions– Executive/Communications Office

TRB “Hot Topics”:A Total Team Approach

Transformational, or “disruptive” technologies, are those that can be expected to completely displace the status quo, forever changing the way we live

and work.

TRB Hot Topic: TRANSFORMATIONAL

TECHNOLOGIES

Internet, personal computer, email, smartphone, GPS, big data

TRANSFORMATIONAL TECHNOLOGIES:

General Examples

Connected/automated vehicles, shared vehicles, advanced versions of on-demand shared ride and micro-transit services, NextGen, unmanned aerial systems, cog in

“internet-of-things”

TRANSFORMATIONAL TECHNOLOGIES:Transportation

TRANSFORMATIONAL TECHNOLOGIES: Why a TRB Hot

Topic?• TRB Critical Issues in Transportation• NCHRP: “Foresight” Series & FY17 Emphasis Area• U.S. DOT “Beyond Traffic” report• Private sector: Transportation sector “ripe” for significant

disruption• Challenges and opportunities for public agencies

– Striking proper balance between encouraging innovation & protecting safety/public interests

• Ripe for a strategic research effort

Key 2015 TRB Activities:Connected/Automated

Vehicles• Impacts of Automated Vehicles on State and Local Transportation Agencies (NCHRP 20-102)– $1M/year

• EU-US Symposium “Towards Road Transport Automation” April 14-15, 2015; Washington, DC

• Automated Vehicle Symposium: July 20-24, 2015; Ann Arbor, MI• UTC Symposium on Connected/Automated Vehicles, November

4-5, 2015; Washington, DC• Online Community for TRB Standing Committees• Review of USDOT Report on Connected Vehicle Initiative

Communications Systems Deployment

NCHRP Impacts of Automated Vehicles on State

& Local Agencies• Current Projects:– Policy and Planning Actions to Internalize Societal

Impacts of CV and AV Systems into Market Decisions

– Impacts of Regulations and Policies on CV and AV Technology Introduction in Transit Operations

– Challenges to CV and AV Applications in Truck Freight Operations

NCHRP Impacts of Automated Vehicles on State

& Local Agencies

• Upcoming Projects:– Motor Vehicle Codes– Dedicated Lanes– Road Markings– Regional Transportation Planning– Communications Plan

Automated Vehicle Symposium:

Some Key Takeaways• Something everywhere, vs. everything

somewhere• Private sector is moving ahead, with our

without public agencies• Society not likely to accept even a small

number of deaths caused by CAVs• Cyber-security is a major concern

Automated Vehicle Symposium:

Research Implications• OEMs investing billions in R&D• Convention public agency approaches to research

may need to be re-examined– Timeframes do not match transformational technologies– Historically looking backward for guidance vs. looking

forward with scenario planning• Inform policy makers based on fact, rather than

sensationalism or extremes• Mechanism for coordinating & sharing research

TRB Policy Study:Between Public and Private Mobility: Examining the Rise of Technology-

Enabled Services• Summarizes state of the practice and makes

recommendations for policy-makers, planners, and legislators– Safety, Insurance, Labor, Access & Equity

• Study will be published in Fall 2015

Resilience is the ability to prepare and plan for, absorb, recover from, and more

successfully adapt to adverse events.

TRB Hot Topic: RESILIENCE

Blizzards, tornadoes, floods,

hurricanes, wildfires, heat

waves, earthquakes, and other natural

hazards

TRB Hot Topic: RESILIENCE Natural Disasters

Acts of terrorism, financial crises, social unrest, cyber attacks

TRB Hot Topic: RESILIENCEHuman-Induced Disasters

RESILIENCE: Why a TRB Hot Topic?

• TRB Critical Issues in Transportation• NCHRP Foresight Series & FY17 Emphasis Area• U.S. DOT “Beyond Traffic” report• Demonstrated sustained and growing interest among TRB

stakeholders• Cross-cutting issue

– Can enhance collaboration with traditional and “non-traditional” stakeholders

– Collaboration with other units of National Academies• Robust set of TRB activities already completed or

underway

RESILIENCE: Key TRB Activities

• Robust set of activities:– Physical and cyber security, critical infrastructure protection,

adaptation to climate change, and extreme weather events

• New Section of standing committees– Development of a manual on transportation systems resilience

• First International Conference on Surface Transportation System Resilience to Climate Change and Extreme Weather Events– September 16-18, 2015 in Washington, DC

• 4th EU-US Transportation Research Symposium: Transportation System Resiliency– September 2016: Brussels, Belgium

All aspects of public health that

affect, or are affected by,

transportation

TRB Hot Topic: TRANSPORTATION AND PUBLIC

HEALTH

PUBLIC HEALTH:Impacts on Transportation

• Public Health Laws and Policies– Affordable Care Act

• Medical Advances• Aging Population

TRANSPORTATION IMPACTS ON PUBLIC HEALTH

• Crash fatalities and injuries• Access to health care

– Accessibility for the transportation disabled

• Emergency response• Transportation-induced noise and air pollution• “Active” transportation• Transmission of contagious diseases

PUBLIC HEALTH:Why a TRB Hot Topic?

• TRB Critical Issues in Transportation• U.S. DOT “Beyond Traffic” report• Demonstrated sustained and growing interest

among TRB stakeholders• Increasing focus among policy makers• Cross-cutting issue– Can enhance collaboration with traditional and “non-

traditional” stakeholders– Collaboration with other units of National Academies

PUBLIC HEALTH: Key 2015 TRB Activities

• Numerous safety activities• Various activities addressing environmental impacts• Moving Active Transportation to Higher Ground:

Opportunities for Accelerating the Assessment of Health Impacts– April 13-14, 2015: Washington, DC

• ACRP Report “Understanding Airport Air Quality and Public Health Studies Related to Airports”

PUBLIC HEALTH: Key 2015 TRB Activities (cont.)

• Mark Rosenberg appointed to TRB Executive Committee– President & CEO of Task Force for

Global Health– 20 years with the CDC– IOM Member

• New TRB subcommittee and task force on public health

1. Identify and address emerging & critical issues2. Involve a broader cross-section of stakeholders3. Conduct strategic reviews of TRB’s legacy programs4. Identify and track impacts of TRB’s research

programs5. Strengthen the financial stability of TRB6. Communicate information on TRB activities and

products7. Enhance our staff’s knowledge, resources, and tools

Apply TRB’s Key Strategies to Hot Topics

Key Questions for State DOTs

• Which issues within each of these topics are the highest priority for state DOTs?– Transformational Technologies– Resilience– Public Health

• How can TRB and our state DOT partners work together to address these issues?

• What steps can TRB take to better communicate our role and activities in each of these areas?

TRB Communications & Marketing

Strategic Plan

Communicate Research

Engage Digital CollateralMaterials

1. Built-in coms budget for major programs?

1a. Tier research (strategic, functional, focused)

1b. Coms plans for x% of projects?

6. Target materials for state visits

7. Seek new DOT stakeholders

8. Explore including others in state visits

9. Integration tool to learn about customer usage

10. Update website front page

2. Expand brand

3. Update intro materials

4. Update ROI materials

5. Reconfigure TRNewsPhase 1

preliminary recommendations

Communications Questions

•Should CRP program budgets set aside some additional $ for communications & implementation, even if it means fewer projects could be funded?•How many of you now rely primarily on the

“Electronic First” option to provide your state DOT employees with access to TRB publications?•Should TRB consider eliminating hard paper copies

of CRP and other TRB publications?–If so, when?

TRB/State DOT Partnership Visits

•Can TRB further increase the value of materials and information that we provide to you as part of these visits?•Are there other ways that we can enhance the effectiveness and value of these visits?

Advice on Other TRB Communications Outlets

•TR News?•Do you read it? Improvements?

•TRB website?•Others?

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCM3Kp6mJ5cYCFQrNgAodKTUGhg&url=http://iag.me/socialmedia/stop-saying-thanks-on-social-media/&ei=HnuqVc3DLYqagwSp6piwCA&bvm=bv.98197061,d.eXY&psig=AFQjCNHYDlR85PEvylsqedWhzhIY21KsAg&ust=1437322365098434