2012 10 pubcon nature of social communities
DESCRIPTION
Understanding the nature of communities in order to communicate, manage and market to them appropriately and effectivelyTRANSCRIPT
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CommunitiesThe Evolution and Nature of Community Groups
Gillian Muessig | Founding President Emeritus
xxxxxx
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World’s most popular provider of search marketing software
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Cosmic cluster
Look for patterns in clusters
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Single cell cluster
See the patterns?
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Aspen tree cluster
Many tree tops; single root structure
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Coral cluster
Endangered community
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Fish cluster
School of fish
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Bird cluster
Flock of herons
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Human cluster
Human communities
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Human cluster
Obama inauguration day 2009
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Clusters ≠ Communities
Interest Groups
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Interest Group
Girl Scouts
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Brand “community” (group)
Harley Davidson
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Gaming “community” (group)
World of Warcraft – Second Life - others
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Industry Community
American Medical Association
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Event Community
PubCon
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Tech Corporate Community
SEOmoz Community
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Political Community
Third Reich
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Social Community Platforms
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Anthropology of Communities
•Shared Values•Shared Goals•Shared Experience
It’s not about shared interests or skill sets
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Live trumps online
The nature of communities
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Human communication learning
The nature of communities
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Shared Values
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Shared Goals
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Shared Experience
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People - Personas
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Faster
Online communities “happen” faster
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Reformation
Online communities are reforming global and local power relationships
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Communities in context
Online communities operate in the context of the social & political worlds in which they are developed
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The Pirates of Penzance
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Context
Online communities are not exempt from the rules and norms of the world
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Rise of Global Network Governance
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Rise of Global Network Governance
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Parting Thoughts
Online communities are not the scourge of the earth
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Parting Thoughts
They help isolated people to connect
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Parting Thoughts
Social communities connect disparate cultures
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Parting Thoughts
They support the grieving
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Parting Thoughts
Enable us to share our interests
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Parting Thoughts
And like fire, social communities require vigilance and care in handling