facebook remarketing pubcon austin
TRANSCRIPT
![Page 1: Facebook Remarketing PubCon Austin](https://reader031.vdocuments.site/reader031/viewer/2022032223/55c5fa6cbb61eb0f078b465e/html5/thumbnails/1.jpg)
Damon Gochneaur
@damongochneaur | aspiroagency.com
![Page 2: Facebook Remarketing PubCon Austin](https://reader031.vdocuments.site/reader031/viewer/2022032223/55c5fa6cbb61eb0f078b465e/html5/thumbnails/2.jpg)
Damon Gochneaur
@damongochneaur | aspiroagency.com
![Page 3: Facebook Remarketing PubCon Austin](https://reader031.vdocuments.site/reader031/viewer/2022032223/55c5fa6cbb61eb0f078b465e/html5/thumbnails/3.jpg)
@damongochneaur | aspiroagency.com
![Page 4: Facebook Remarketing PubCon Austin](https://reader031.vdocuments.site/reader031/viewer/2022032223/55c5fa6cbb61eb0f078b465e/html5/thumbnails/4.jpg)
@damongochneaur | aspiroagency.com
![Page 5: Facebook Remarketing PubCon Austin](https://reader031.vdocuments.site/reader031/viewer/2022032223/55c5fa6cbb61eb0f078b465e/html5/thumbnails/5.jpg)
@damongochneaur | aspiroagency.com
![Page 6: Facebook Remarketing PubCon Austin](https://reader031.vdocuments.site/reader031/viewer/2022032223/55c5fa6cbb61eb0f078b465e/html5/thumbnails/6.jpg)
Why Facebook?
890 Million Daily Facebook Users Worldwide
157 Million daily active users in US & Canada
Over 1 million small businesses advertise on Facebook
Roughly 30% of all B2B Email lists can be account matched
@damongochneaur | aspiroagency.com
![Page 7: Facebook Remarketing PubCon Austin](https://reader031.vdocuments.site/reader031/viewer/2022032223/55c5fa6cbb61eb0f078b465e/html5/thumbnails/7.jpg)
@damongochneaur | aspiroagency.com
![Page 8: Facebook Remarketing PubCon Austin](https://reader031.vdocuments.site/reader031/viewer/2022032223/55c5fa6cbb61eb0f078b465e/html5/thumbnails/8.jpg)
Social MediaFacebook Advertising
Paid Ad
Retargeting
@damongochneaur | aspiroagency.com
![Page 9: Facebook Remarketing PubCon Austin](https://reader031.vdocuments.site/reader031/viewer/2022032223/55c5fa6cbb61eb0f078b465e/html5/thumbnails/9.jpg)
@damongochneaur | aspiroagency.com
![Page 10: Facebook Remarketing PubCon Austin](https://reader031.vdocuments.site/reader031/viewer/2022032223/55c5fa6cbb61eb0f078b465e/html5/thumbnails/10.jpg)
@damongochneaur | aspiroagency.com
![Page 11: Facebook Remarketing PubCon Austin](https://reader031.vdocuments.site/reader031/viewer/2022032223/55c5fa6cbb61eb0f078b465e/html5/thumbnails/11.jpg)
@damongochneaur | aspiroagency.com
Segment Your Audiences
![Page 12: Facebook Remarketing PubCon Austin](https://reader031.vdocuments.site/reader031/viewer/2022032223/55c5fa6cbb61eb0f078b465e/html5/thumbnails/12.jpg)
@damongochneaur | aspiroagency.com
Segment Your Audiences
![Page 13: Facebook Remarketing PubCon Austin](https://reader031.vdocuments.site/reader031/viewer/2022032223/55c5fa6cbb61eb0f078b465e/html5/thumbnails/13.jpg)
@damongochneaur | aspiroagency.com
Align Messaging
![Page 14: Facebook Remarketing PubCon Austin](https://reader031.vdocuments.site/reader031/viewer/2022032223/55c5fa6cbb61eb0f078b465e/html5/thumbnails/14.jpg)
Audience Types:
Anyone who visits your site: All Site Retargeting, broadest net, great branding tool
People who visit specific pages: Product or service specific targeting, higher intent, higher conversion rates
People Visiting Specific pages but not others: Segmented audiences, even higher intent, ie shopping cart abandons
People who haven’t visited in a certain amount of time: Past customers, renewal based targeting
@damongochneaur | aspiroagency.com
Segment Your Audiences
![Page 15: Facebook Remarketing PubCon Austin](https://reader031.vdocuments.site/reader031/viewer/2022032223/55c5fa6cbb61eb0f078b465e/html5/thumbnails/15.jpg)
Audiences to Avoid
Past CustomersDon’t try to sell, try to get a review
Low Intent VisitorsDidn’t visit the demo page, contact form, pricing info
Geographic Areas
@damongochneaur | aspiroagency.com
![Page 16: Facebook Remarketing PubCon Austin](https://reader031.vdocuments.site/reader031/viewer/2022032223/55c5fa6cbb61eb0f078b465e/html5/thumbnails/16.jpg)
Targeting
DemographicAge, gender, income, language
GeographicCountry, State, City, Radial, Specific Address
InterestsLikes, Interests, Pages & Business Pages Liked
BehavioralPeople connected to, places visited, things purchased
@damongochneaur | aspiroagency.com
![Page 17: Facebook Remarketing PubCon Austin](https://reader031.vdocuments.site/reader031/viewer/2022032223/55c5fa6cbb61eb0f078b465e/html5/thumbnails/17.jpg)
@damongochneaur | aspiroagency.com
![Page 18: Facebook Remarketing PubCon Austin](https://reader031.vdocuments.site/reader031/viewer/2022032223/55c5fa6cbb61eb0f078b465e/html5/thumbnails/18.jpg)
@damongochneaur | aspiroagency.com
Case Study
Facebook Remarketing $2.70 CPAContextual Search $54.28 CPA incl. RLSADisplay $79.15 CPA
Large, B2B, software company, that most people in the room would know their product.
![Page 19: Facebook Remarketing PubCon Austin](https://reader031.vdocuments.site/reader031/viewer/2022032223/55c5fa6cbb61eb0f078b465e/html5/thumbnails/19.jpg)
@damongochneaur | aspiroagency.com
People to Follow
@MartyWeintraub – AimClear
@SusanEDub – Clix Marketing
@BryantGarvin - #PPCDictator