When folks are searching

to buy what you sell…

Can they find you?

Collect convertingkeywords

$5 Million21,000+ keywords

Prioritize SEO keywords

based on revenue

27,000 visitors / $180K

24,000 visitors / $20K

Top 25 Keywords by Traffic

800 orders = $180K

650 orders = $10K

Top 25 Keywords by # Orders

$180K

$20K

Top 25 Keywords by Revenue

Top shelf CKWP

5 Million $$$ buckets

20keywords

$1 million(6,500 orders)

Head

180 keywords

$1 million(10,000 orders)

Neck

800 keywords

$1 million(9000 orders)

Back

2500keywords

$1 million(8000 orders)

Rump

16,500 keywords

$1 million(16,500 orders)

Tail …

HOMEWORK:

What are your TOP 100 Keywords

by REVENUE?

Organize buckets of keywords

mfg brands generic terms

$360,000

modifiers (buy, cheap, best, reviews)

Discount hunting dog vests

Buy hunting dog vests

hunting dog vests online

HOMEWORK:

Collect “BUY” Modifiers and add

to your pages!

You are the expert

(now what?)

Pages

Prioritize seo pagesbased on

REVENUE

20,000store pages

yesterday

17,700site:mydomain.com

yesterday or there ‘bouts

6572entry pages

last 365 days from GOOG

2004pages with $$$

last 365 days from GOOG

10075% of $$$$$

last 365 days from GOOG

HOMEWORK:

What are your TOP 100 Google

SEO Entry Pages?

most relevant

page

Advanced operatorsite:domain.com

MRP for GDS

Find TWOrelevant pages

for every keyword

Clustered results

HOMEWORK:

Find the 2 Most Relevant Pages for TOP 100 keywords

Structure

Settings: 1 URL

per page

301’s &canonical

URLS

HOME PAGE:Link 40 best pages

using my YWA40 best keywords

HOMEWORK:Optimize Home Page:

Both Keyword Anchors and TOP 100 URLS

SitePyramid

Best-Sellers: Top 100

Revenue-based Navigation

De-Templify Your Store

homepage

section

product

Cross link: Product Pages

Links

1,000,000 links

BAD: Redundant links

BAD: Bad link text

Use run-of-site anchor text

wisely

Embed links in CAPTION fields

Killer trick to get easy, easy links…

gotouk.yahoo.com

search forsite:yourdomain.com

site:yourdomain.com+

“keyword phrase”

site:yourdomain.com+

“keyword phrase”+

link:http://….

site:yourdomain.com+

“keyword phrase”+

-link:http://….

Text

NON-unique content kills e-commerce sites

built solely on datafeeds and cloned MFG text…

Write unique product

descriptions

Tired of searching for your hunting dog in tall grass or dense cover? Now you can leave the hunting entirely to him. Introducing Astro, the first high sensitivity GPS-enabled dog

tracking system for hunters and sportsmen. This unique system pinpoints your dog’s position and shows you exactly

where he is, even when you can’t see or hear him.

Attach Collar and Go -- The Astro system includes a bright color-screen handheld GPS device and the rugged, all-weather DC 30 collar. The collar has an integrated GPS transmitter and is specially weighted so the antenna will always point to the sky for optimum signal. To get started, just take Astro outdoors and turn on the handheld and transmitter to acquire GPS satellite

signals. Then attach the DC 30 to your dog. Now you’re ready to turn him loose — no other setup required.

Track Dogs in Dense Cover -- As often as every five seconds, your dog’s DC 30 transmits his position to your handheld, and you can see his current location and a trail of where he’s been on the Map page of your handheld. Switch over to the Dog

Tracker page to view a compass pointing to your dog’s location as well as his current status: whether he’s running, sitting, on point or treeing quarry. Astro can also sound an alarm to let you know instantly when your dog goes on point.Astro boasts a

high-sensitivity GPS receiver that can track your dog’s position even in the densest cover. You can track up to ten dogs at one time with Astro, at a distance of up to seven miles away (depending on terrain). The system transmits information by line-of-

sight, so it reaches farthest in flat, open territory.

Count Your Coveys -- After you’ve captured your quarry, mark the exact spot with Astro’s Covey Counter™, a special waypoint that tells you the exact location, time of day and elevation where you found your prey, as well as the number of birds you flushed and took from that location. Astro lets you save other special waypoints, such as "Truck" and "Lodge," so you can save the location of these places quickly and easily for each hunt. Astro also offers special waypoint icons to represent food

plots, tree stands and other hunting-related points.

Experience Full-featured GPS -- Astro shines when you’re out on the hunt, but it also excels in getting you back to your truck at the end of the day, or even back home again. In fact, the Astro handheld has all the features of Garmin’s top-line handheld

outdoor devices, including a barometric altimeter, electronic compass, microSD™ card slot, celestial information, area calculator and rugged, IPX7 waterproof exterior. With optional detailed city street maps, you can search for over 6 million points of interest and create a route on roads with exact turn-by-turn directions. Due to varying international regulations, the Astro is

approved for use only in the United States.

Manufacturer’s product description:

1-10 of 1770 Lazy And this

Write Top-Shelf Content

Buyers’ guides

50% higher conversion rate

Visitors entering on

than visitors who enter on a section / category page

Home page INTRO-TEXT

3 Sentences on category

pages

So instead of this NONLEAF

Hand-tweak Top 100 Pages

When folks are searching

to buy what you sell…

Can they find you?

get on my list:info@ystore.com

more info / free stuff: RobSnell.com