pubcon content strategies
DESCRIPTION
Arnie Kuenn's presentation on Content Strategies at Pubcon Hawaii 2012. This presentation focuses on researching content ideas.TRANSCRIPT
@ArnieK #Pubcon
Content Strategies
Arnie KuennPresident
Vertical Measures@ArnieK
@ArnieK #Pubcon
About Your Presenter…
• President of Vertical Measures - Offering SEO, Link Building, Social Media & Content Services
• Instructor for the Content Marketing Institute & Online Marketing Institute
• Author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social and Content Marketing
Available on Amazon
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Free 24 page guide at VerticalMeasures.com
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Why Focus on Search?• 93% of all
buyers online or in stores use search prior to making a purchase
• 86% of searchers conduct non-branded queries.
• 94% of buyers click on organic links versus 6% on paid links for branded queries.
Sources: GroupM, Did-it, Enquiro, and Eyetools.
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Universal Search Results
61% of all search results
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Start With Keyword Research
• Keyword research should be the foundation
• What keyword phrases do your customers use? (Analytics)
• Use tools like….
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Soovle.com
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Ubersuggest.org
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Google Adwords Keyword Tool
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Question & Answer Sites
1618 results
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Check Voting Sites
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Google’s Discussions in Search
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What Works For Your Competitors?
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Determine Types of Content to Create
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Content Ideas in a Spreadsheet
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Put Together A Calendar• Who is your audience and who are you?• What is different a year from now?• Where do you plan to publish your
content?• Create a calendar and commit to it!
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Long Tail is the Key!
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Thanks to Miles Media
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Contact: 888-476-1881 www.VerticalMeasures.com
More Traffic. More Leads. More Business.
Thank You!