10 top social search strategies pubcon 1109 print
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10 Top Strategies for Social Media Search Engine Optimization, Presented by Jay Berkowitz at WebmasterWorld Pubcon in Las Vegas, Nevada, November 2009. We explored how to use Social Media sites to improve search engine results and build content and links and how to think differently about how people are searching social sites.TRANSCRIPT
“Going for Gold” 10 Social Search
Strategies
Jay Berkowitz www.TenGoldenRules.com
Recent MediaWall Street Journal
Recent MediaFOX TV
SSeeaarrcchhNew ways of searching
1. Instant Search Search.twitter.com – the first crack in
Google’s armor?
1. Instant Search Who’s looking for your Business?
Tweet Deck = Organized Search
2. Crowd SourcingAsk your ‘peeps’
2. Crowd SourcingAsk your ‘peeps’
3. Social Media Subscriptions“Make more friends”
3. Social Media Subscriptions“Join a Tribe”
.Org
4. People SearchNew on Facebook
4. People Search on LinkedIn
5. YouTube #2 Search Engine!
5. YouTube - Only 41% doing it#2 Search Engine!
Michael Stelzner’s Social Media Study
5. YouTube SearchYouTube Tips
• Include keyword phrases in full title and description
• Create a Channel
• Comment and favorite others
• Develop a series of ‘how-to’ videos to build links
•Advanced – tags, playlists and captions, syndication
SSeeaarrcchhLinks Content SERP’s
How to use Social to improve Search Results
• Website
• Image Results
• Blog
• Pubcon Speaker
• PeoplePond
• Google Profile
6. Search Results FROM Social(Reputation Management / Personal Brand)
DoctorJay Berkowitz
Position 18
6a. Advanced Tip People PondSEO For People
6a. Advanced Tip Google ProfilesSEO For People
Tips
• Complete your full profiles, all Jobs
• Lots of Keyword Phrases
• Do it for top executives!
• www.PeoplePond.com
Google Profiles
• Advanced Tip guest on video and podcasts
6. Search Results FROM Social
7. Facebook Fan Pages – INDEX!
7. Note offline list building!
8. Social Media Transcriptions
#9 - Web 2.0 Links
#9 - Web 2.0 ‘Follow’ Link Sites
I’ll trade you for a link
10. Social Link Bait
“Going for Gold” 10 Social Search
Strategies1. Instant Search2. Crowd Sourcing3. Social Media Subscriptions 4. People Search5. YouTube Search6. Search Results from Social7. Facebook Fan Pages8. Social Media Transcriptions9. Web 2.0 ‘Follow’ Link Sites10.Social Media Link Bait
How can Ten Golden Rules help?
How can Ten Golden Rules help? Social Media
How can Ten Golden Rules help? Search Engine Marketing
How can Ten Golden Rules help? Landing Pages & Conversion
How can Ten Golden Rules help? Video Strategy
How can Ten Golden Rules help? New Program Launch and Start-Ups
How can Ten Golden Rules help? Twitter
1. Try 1 thing today!2. Please ‘pay-it-forward’
– Join the Conversation! – Podcast call in 206-888-6606– Be my friend! Linked In, Twitter
@jayberkowitz– Contact me for Speaking Opportunities– Consulting, Search, Conversion, Affiliate
3. http://presentations.tengoldenrules.com4. Q&AJay Berkowitz www.TenGoldenRules.com 561-620-9121
“Going for Gold” 10 Social Search
Strategies