20111012 professioneel twitteren (marketing rslt social media school)
DESCRIPTION
De slides van mijn workshop "Professioneel twitteren", gegeven op 12 oktober 2011 bij de RSLT Social Media School.TRANSCRIPT
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Professioneel
Paulus Veltman12 oktober 2011
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Wat gaan we doen?
• Geavanceerd gebruik • Twitter marketingquiz (cijfers / merken)• Je business versterken• Pas op voor...• Als er tijd over is: tools
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#lift
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Geen servicekanaal, wel dialoog
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Nepaccount
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@NS_online na een jaar
Resultaten:• Imago verbeterd• Er zitten ménsen achter NS• Ideeën voor betere dienstverleningSpeerpunten:• Sociale media breder inzetten• Minder NS-taal• Co-creatie
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Tweetup 7 juli 2011
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Geavanceerd gebruik
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Waar wil je meer over weten?
• Zoeken• Hashtags en trending topics• Lijsten• Links• Foto’s en video’s• Twitterprogramma’s • ...
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Google Realtime search
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Twitter marketingquiz
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Cijfers
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Hoeveel Nederlanders twitteren?
http://www.obi4wan.nl/social-media-monitoring/actuele-statistieken-van-de-nederlandstalige-twitteraar-infographic/
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Hoeveel twitteren we per week?
http://www.obi4wan.nl/social-media-monitoring/actuele-statistieken-van-de-nederlandstalige-twitteraar-infographic/
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Hoeveel accounts plaatsenmeer dan 10 tweets per maand?
418.621(februari 2011)
http://nl.twirus.com/details/blog/731/Top-418.621-van-Nederlandstalige-twitteraars
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Meer mannen of vrouwen?
http://nl.twirus.com/details/blog/713/Wie-zijn-die-313.852-Nederlandse-twitteraars?
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Wat is de gemiddelde leeftijd?
26
http://nl.twirus.com/details/blog/713/Wie-zijn-die-313.852-Nederlandse-twitteraars?
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Wanneer twitteren we het liefst?
http://www.obi4wan.nl/social-media-monitoring/actuele-statistieken-van-de-nederlandstalige-twitteraar-infographic/
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Waarmee twitteren we het liefst?
http://nl.twirus.com/details/blog/733/Top-10-Twitter-Clients-in-Nederland
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Merken
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Hoeveel merken uit de top 100zijn actief op Twitter?
http://www.socialmediamonitor.nl
69 (39)LinkedIn = 67, YouTube = 68, Hyves = 36,Facebook = 62, Community = 26
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Wat is de top 10 merken op Twitter?
http://www.socialmediamonitor.nl
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Waarvoor gebruiken merken Twitter?
http://www.socialmediamonitor.nl
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Je business versterken
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Monitoren
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Gratis dashboard (iGoogle)
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Gratis dashboard (Netvibes)
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Coosto
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Radian6
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Informeer
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http://bit.ly/fWHAWo
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Ontzenuw geruchten
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Aanbevelingen crisiscommunicatie
• De buitenwereld bepaalt of iets een crisis is • Sla een brug tussen feiten en perceptie van feiten
door informatie te geven en de situatie te duiden• Bevestig indien mogelijk wat klopt• Ontkracht geruchten die niet kloppen• Vertel wat procedures zijn• Geef aan wanneer er “nieuw nieuws” komtNaar Wouter Jong, adviseur crisisbeheersing Nederlands Genootschap van Burgemeesters
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Maak het persoonlijk
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Integreer met bestaande kanalen
Bron: UPC (CRM Innovation Event 2010 Arnhem op website Beeckestijn.pdf)
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Zorg voor primeurs
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Lok kijkers
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Lok klanten
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Bereik kandidaten
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Houd spreekuur
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Adverteer
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Analyseer
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Pas op voor:
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Boekestijntjes
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De media
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Je pet
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Mystificaties
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#carglasszuigt
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Activiteit
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Durf te delen
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Laat anderen meedoen
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Gebruik de kracht van je netwerk
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En Google dan?
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Bijna alle links zijn rel="nofollow"
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83
Zakelijk twitteren bestaat niet
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Tenslotte...
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Aarzel niet...
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•धन्यवा�द
@paulusveltman http://paulusveltman.nl
Deze presentatie staat op
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Twitter cheats
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Super Shortcuts
• Volgen:f + spatie + Twitternaam (zonder @)
• DM (‘Message’) sturen:d + spatie + Twitternaam (zonder @) + spatie + bericht
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Berichten aan iemand zien
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Ik kan niet zonder..