20120905 pinterest professioneel - rslt digital marketing school - paulus veltman
DESCRIPTION
De slides van mijn workshop "Pinterest Professioneel", gegeven in het kader van de RSLT Digital Marketing School. Volledig geactualiseerd en met veel nieuwe praktijkvoorbeelden en tools.TRANSCRIPT
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ORGANISATIE:
Professioneel
Paulus Veltman 5 september 2012
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Programma
• Groei en gebruik• Aan de slag• Marketing• Tools• Trends in visuele communicatie
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Demo
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Waarom zo populair?
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Groei en gebruik
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21 miljoen unieke bezoekers (USA)
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Man / vrouw per netwerk (USA)
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Gemiddelde leeftijd per netwerk (USA)
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Aan de slag
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Claim je username
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Account aanmaken
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Follow buttons voor je website
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Pin It buttons voor je website
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Pinnen vanaf je website blokkeren
<meta name="pinterest" content="nopin" />
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Marketing
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Waarover pinnen we?
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Hoe zakelijk inzetten?
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Zakelijke mogelijkheden
• Ondersteun je eigen creatieve proces
• Sluit aan bij populaire onderwerpen rondom je merk
• Gebruik je volgers als focusgroep
• Informeer over trends• Promoot je producten
en diensten (met mate)
• Pin eens wat anders dan “desserts n’ shoes”
• Laat fans meepinnen• Houd een wedstrijd• Zorg voor exclusieve
content en acties• Integreer met andere
online media• SEO• ...
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http://pinterest.com/source/JOUWWEBSITE/
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Pinterest voor SEO?
1. Linkbuilding– Links zijn nofollow
2. Traffic– Wat is de bounce rate?
3. Affililate links– Geblokkeerd als spam– Ook bit.ly en andere verkorte links
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SEO: Wat kun je beter doen?
• Pinterest is een community, geen tool:– Krijg volgers die echt in je geïnteresseerd zijn– Linkbuilding door waardevolle relaties– Vergroot je brand authority
• Link naar je website vanuit je profiel• Gebruik relevante trefwoorden in de about-
sectie van je profiel• Links in pin descriptions zijn dofollow• Meten is weten: Google Analytics en Pinerly
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Extra mogelijkheden met pins
• Hashtags (nog niet echt ondersteund)
• Mensen die je volgt, kun je taggen met @
• Links in pin descriptions• Gifts: voeg een prijs toe
(alleen $ of £)
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Laat anderen meepinnen
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PaasPinnen
Bron: Annelies Hulshof – Arke maakt slim gebruik van Pinterest
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BMI: loterij
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Zakelijk
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Privé
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Transmedia storytelling
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Verkiezingen?
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Spam
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Eetstoornissen
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Tips & tricks
• Geen rommelborden• Pin niet vanaf Google• Maak goede beschrijvingen• Laat weten dat je op Pinterest zit• Volg niet zomaar iedereen terug• Vergeet video niet• Geef eens een kijkje achter de schermen
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Tools
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Meeste volgers (commercial)
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Webpagina, Spotify, Post-It
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Trends in visuele communicatie
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Infographics (gaat niet altijd goed)
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