HospCorpDev - 2011HospCorpDev - 2011

Think Digital!

Joe WatersSelfishgiving.com

June 1, 2011

Who Am I?Who Am I?

Joe: Blogger, Selfishgiving.com (6.5 years)

Cause Marketer, Boston Medical Center (7 years)

Future Author, Cause Marketing for Dummies (July, 2011)

Joe

Three Areas of FocusThree Areas of Focus

Cause Marketing

Cause Marketing & Social Media

Location-Based Cause Marketing

Joe

What is Cause Marketing?What is Cause Marketing?

Cause marketing is a partnership between a nonprofit and a for-profit

for mutual profit

CM Raises Money & AwarenessCM Raises Money & Awareness

Types of Cause MarketingTypes of Cause Marketing

Licensing

Message Promotion

Employee Engagement

Point-of-Sale

Purchase & Action Triggered Donations

Digital

Joe

CM Meets SMCM Meets SM

PromotingPromoting

Learn

ing

Learn

ing

FundraisingFundraising

“Like” the Facebook Page ($5) Comment on the page or

“like” any posting ($2) Follow them on Twitter ($5) RT or mention Twitter handle,

@2ndharvest ($2) Post a photo showing your

support on Facebook, Twitter and Flickr (bonus $5 each!)

Facebook LikesFacebook Likes

The Next FrontierThe Next Frontier

What is Location-Based Cause Marketing?

What is Location-Based Cause Marketing?

Using mobile technology to target consumers by location to achieve

cause marketing goals

MobileMobile

Check-In DonationsCheck-In Donations

Check-In DonationsCheck-In Donations

Complete Challenge = $5 + $5 Match

BadgesBadges

Mobile PaymentsMobile Payments

4 Practical Tips4 Practical Tips

Use LBS as an enhancer

Use LBS as is

Use LBS with the right demo

Use LBS to build credibility

Final ThoughtsFinal Thoughts

70% of my time is spent on traditional CM

Branding is still key

Focus on mobile