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HospCorpDev - 2011HospCorpDev - 2011
Think Digital!
Joe WatersSelfishgiving.com
June 1, 2011
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Who Am I?Who Am I?
Joe: Blogger, Selfishgiving.com (6.5 years)
Cause Marketer, Boston Medical Center (7 years)
Future Author, Cause Marketing for Dummies (July, 2011)
Joe
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Three Areas of FocusThree Areas of Focus
Cause Marketing
Cause Marketing & Social Media
Location-Based Cause Marketing
Joe
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What is Cause Marketing?What is Cause Marketing?
Cause marketing is a partnership between a nonprofit and a for-profit
for mutual profit
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CM Raises Money & AwarenessCM Raises Money & Awareness
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Types of Cause MarketingTypes of Cause Marketing
Licensing
Message Promotion
Employee Engagement
Point-of-Sale
Purchase & Action Triggered Donations
Digital
Joe
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CM Meets SMCM Meets SM
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PromotingPromoting
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Learn
ing
Learn
ing
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FundraisingFundraising
“Like” the Facebook Page ($5) Comment on the page or
“like” any posting ($2) Follow them on Twitter ($5) RT or mention Twitter handle,
@2ndharvest ($2) Post a photo showing your
support on Facebook, Twitter and Flickr (bonus $5 each!)
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Facebook LikesFacebook Likes
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The Next FrontierThe Next Frontier
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What is Location-Based Cause Marketing?
What is Location-Based Cause Marketing?
Using mobile technology to target consumers by location to achieve
cause marketing goals
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MobileMobile
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Check-In DonationsCheck-In Donations
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Check-In DonationsCheck-In Donations
Complete Challenge = $5 + $5 Match
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BadgesBadges
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Mobile PaymentsMobile Payments
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4 Practical Tips4 Practical Tips
Use LBS as an enhancer
Use LBS as is
Use LBS with the right demo
Use LBS to build credibility
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Final ThoughtsFinal Thoughts
70% of my time is spent on traditional CM
Branding is still key
Focus on mobile