Online principlesfor great journalism

How to figure out what your readers are doingon the web, and meet them there.

What is journalism?

Journalism:Gathering, organizing and distributing informationthat’s important to members of your community

as they make decisions in their daily lives.

What doesthe web do well?

ImmediacyNot just what’s happening right now.What do I want to know right now.

LongevityStories don’t disappear over time,

and that can provide context.

Flexible storytellingChoose the right media for the job -

text, audio, visuals, maps, interaction ...

Flexible distributionYou can’t make me pick up a paper,

but you can meet me where I already am.

More than 25% of Americans view news on their phones

Devices aren’t the onlyalternative platforms

AggregationCollect related content into one place

to provide context and generate interest.

UtilityHelp readers get straight to what they’re after

in whatever way makes the most sense to them.

PersonalizationUtility + Aggregation lets me

customize my information flow.

ConversationI want to tell you my stories.

I also want to tell you what I think of yours.

Online strengths

• Immediacy

• Longevity

• Flexible storytelling

• Flexible distribution

• Aggregation

• Utility

• Personalization

• Conversation

Journalism:Find things that aren’t on the internet.

Put them on the internet.