basic principles: multimedia journalism and narrative
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Lecture at City University, January 2012TRANSCRIPT
6: Multimedia
JOM845 Online Journalism
Monday, 23 January 2012
This week in 3 bullets:
• Online video is not broadcast journalism• BASIC principles• Remember the 3 elements of narrative:
characters, setting, and movement
Monday, 23 January 2012
Media companies are [responding to increased demand for video], with the New York Times TimesCast series, the Wall Street Journal’s WSJ Live, and more. [Rumours] about a Huffington Post streaming news channel. Reuters are chasing [new advertising and new audiences]
http://www.niemanlab.org/2012/01/its-not-tv-its-reuters-tv-rethinking-a-news-channel-for-online-audiences//
Monday, 23 January 2012
“At a time when other categories of advertising dollars are shrinking, video ads are booming. News sites are adding more video inventory to keep pace with the demands of advertisers, and benefiting from the higher cost-per-thousands, or C.P.M.’s, that ads on those videos command.”
, http://www.nytimes.com/2009/11/11/business/media/11adco.html
Monday, 23 January 2012
41 hours in an elevator http://www.youtube.com/watch?v=p_bMhNI_TY8
Monday, 23 January 2012
Different medium, different rules
Speed and depth again.
Monday, 23 January 2012
- What does the medium enhance?- What does it make obsolete?- What does the medium retrieve that had been obsolesced earlier?- What does the medium flip into when pushed to extremes?
McLuhan’s tetrad of media effects
Monday, 23 January 2012
- Different devices and uses: mobile, tablets, desktop computers - Different production and commercial demands: irregular, engaged
The web is not TV or radio
Monday, 23 January 2012
- Podcasting- Audio slideshows- Audioboos(facilitated by new production technology: mobile, Skype, RSS, multimedia)
New forms of audio
Monday, 23 January 2012
Listen: Humour and podcasting
Monday, 23 January 2012
Hedy Korbee audio slideshow
Monday, 23 January 2012
- Experiential- Direct- Speak- Show- Explain
New focus in online video
http://www.reportr.net/2011/09/30/how-online-video-is-different-from-television/Monday, 23 January 2012
Video style influences: NYT op-ed on Wall Street Protesters: http://video.nytimes.com/video/2011/10/02/opinion/100000001084589/advice-for-the-wall-street-protesters.html
Monday, 23 January 2012
Watch: BBC walkthroughs
Monday, 23 January 2012
Online, there is often no need for the reporter as an intermediary, as a user will have already read the story. “Video clips now tend to get more traffic overall than long-form news programmes on iPlayer”. Traditional, longer-form news video “is not – for now anyway – proving that compelling for news consumers online.”
Steve Herrmann, BBC, quoted in Alfred Hermida: http://www.reportr.net/2010/09/20/lessons-bbc-online-video-works/
Monday, 23 January 2012
BASIC principles
..
Monday, 23 January 2012
Brevity
Keep it simple, stupid.
Monday, 23 January 2012
People read…
25% slower
Source: Jakob Nielsen: http://bit.ly/G4auC
Monday, 23 January 2012
less than 28% of words
Jakob Nielsen: http://bit.ly/ZYni
Monday, 23 January 2012
One. idea. per. par.
Monday, 23 January 2012
Adaptability
Online, information becomes a tool.
Monday, 23 January 2012
Scannability
Task-oriented users.
Monday, 23 January 2012
- Headlines and subheadings- Bullet and numbered lists- Blockquotes- Links and bold text- A clear and simple intro
Elements of scannability
Monday, 23 January 2012
Interactivity
What might the user want to do?
Monday, 23 January 2012
Link
Monday, 23 January 2012
wiki
blogQ&A
live chat
webcastquiz
image map
gallerypoll
forum user video
database
mashup
Think...
Monday, 23 January 2012
Community and conversation
Users as co-creators of news.
Monday, 23 January 2012
41 years stuck in an elevatorhttp://www.youtube.com/watch?v=zh04ipAv1BI
Monday, 23 January 2012
Narrative
More basic principles
Monday, 23 January 2012
- Characters- Setting- Movement
If you’re telling a story...
Monday, 23 January 2012
- Compelling characters- Conflict and chemistry- The non-visual and non-aural (don’t stop recording)- Don’t script - prepare- Take yourself out
Character
Monday, 23 January 2012
- Wild track to set the stage...- ...and pace the story- Shoot video for sound- Or describe what’s happening
Setting and movement
Monday, 23 January 2012
- Movement in composition: lines and the rule of thirds- Edit simply (simple or no transitions)- Don’t cut on movement- Variety of shots- Shoot for sequences
Movement
Monday, 23 January 2012
- Conflict- Disruption and resolution (discussion)
Movement
Monday, 23 January 2012
http://www.andrewlih.com/blog/2011/10/01/fiveshotpattern/http://www.photographyicon.com/line/
Monday, 23 January 2012
NPR’s Ira Glass on stories, reflection and resolution
...and the point is?
Ira Glass on storytellinghttp://www.youtube.com/watch?v=n7KQ4vkiNUk
Monday, 23 January 2012
Picking the right medium for the storyInterviewing for research; interviewing for mediaPlanning multimedia: character, setting and movement
This week's lab.
Monday, 23 January 2012
Delicious.com/paulb/cityOJ05Delicious.com/paulb/multimediaDelicious.com/paulb/podcastsDelicious.com/paulb/audioslideshowsDelicious.com/paulb/onlinevideoDelicious.com/paulb/BASIC
Further reading.
Monday, 23 January 2012
Video: Charlie Brooker - how to report the news http://www.youtube.com/watch?v=YtGSXMuWMR4
Rocketboomhttp://www.youtube.com/watch?v=DasHUr4nEroLauren Lukehttp://www.youtube.com/user/panacea81#p/u/1/n33D637_hLsGuardian Filmshttp://www.guardian.co.uk/travel/video/2010/jan/20/blackpool-tower Ze Frankhttp://www.zefrank.com/theshow/archives/2006/11/112706.htmlTransmission Towerhttp://www.artifacting.com/blog/2010/09/15/climbing-a-1768-foot-transmission-tower/
Monday, 23 January 2012