trends in online journalism

Trends in Online JournalismJustin Gianninoto, Digital Strategist | @gianninoto


Implications of a Mobile-First World


56% of Americans are Smartphone Owners

Source: Pew Internet & American Life Project.

http://www.pewinternet.org/Reports/2013/Smartphone-Ownership-2013/Findings.aspx


29% of USA Adults Own Tablet/ eReader

Source: Kleiner Perkins Caufield & Byers (KPCB): 2012 Update Report.

http://www.kpcb.com/insights/2012-internet-trends-update


Global Mobile Traffic Continues to Grow

Source: KPCB: 2012 Update Report.



There’s More Content Than Ever Before

Source: KPCB: 2013 Internet Trends Report.

http://www.kpcb.com/insights/2013-internet-trends


Implications of a Mobile-First World

More consumers own smartphonesMore consumers own tabletsThe internet is increasingly accessed from mobile devicesThere’s much more content


Result: Information Overload


Source: My Life in the Trenches.

http://www.mylifeinthetrenches.com/comic/way-too-much-information/


The Future of Online Journalism


“There’s always room for a story that can transport people to another place.”

- J.K. Rowling



“Real-time” news• Quick snippets• Many articles• Little connection

Immersive storytelling• Long-form• Few articles• Author/reader connection



Check out the piece: Snow Fall

http://www.nytimes.com/projects/2012/snow-fall/


The New York Times: Snow Fall Experiment

Covered the 2012 Tunnel Creek avalancheWhat did it take?–16 highly paid professionals

–6 months to put together

What did it achieve?–Praised as “the future of journalism”–Author John Branch won the 2013 Pulitzer for feature writing– The piece won the Webby award for Best Use of Interactive Video– Sparked discussion regarding the evolution of online storytelling


Snow Fall or Snow Fail?

“The future of online journalism” – The Atlantic

“Sorry, ‘Snow Fall’ isn’t going to save the New York Times”– PandoDaily

“How the New York Times can fight BuzzFeed & reinvent its future”– GIGAOM

“If this was the future of journalism, there would be no future of journalism.”– PandoDaily

http://techcrunch.com/2013/05/21/snow-fail-the-new-york-times-and-its-misunderstanding-of-copyright/

http://www.theatlanticwire.com/technology/2012/12/new-york-times-snow-fall-feature/60219/

http://pandodaily.com/2013/05/13/sorry-snow-fall-isnt-going-to-save-the-new-york-times/

http://gigaom.com/2013/05/10/how-the-new-york-times-can-fight-buzzfeed-reinvent-its-future/

http://pandodaily.com/2012/12/21/snow-fall-finally-an-articulation-for-the-digerati-of-what-a-big-expensive-newsroom-can-do/


Can we replicate this immersive experience?

Scroll Kit: a new type of content editor that allows you to own the page in one click.

“It took The New York Times hundreds of hours to hand code ‘Snow Fall.’ ...we made a replica in an hour.”

Source: Scroll KitCheck out: The Scroll Kit Manifesto

https://www.scrollkit.com/

http://www.scrollkit.com/s/O7MsYbD/


Reinventing the Wheel?

Creatavist is the future of digital publishing, in your hands. Our storytelling technology lets anyone layer text, audio, video, animation, interactive elements, and more within a project and publish across mobile devices and the Web.

: The Atavist publishes award-winning, bestselling longform nonfiction between magazine-article and book length. We use our own software, Creatavist, to push the boundaries of innovative, multimedia storytelling.

Check out: Bulger on Trial (Built with Creatavist)

https://www.atavist.com/howitworks/

http://bulger.wbur.org/story/1977?location=14098

https://www.atavist.com/


Storytelling Re-emerges

: a platform devoted to original, in-depth and untold stories about New York and, increasingly, other cities.

View: The Coffee Chronicler

: Medium is a new place on the Internet where people share ideas and stories that are longer than 140 characters and not just for friends.

View: Welcome to Medium

: Matter focuses on producing individual long-form stories for consumption on any device, whether it's your computer, phone, e-reader or tablet.

http://narrative.ly/caffeinated-city/the-coffee-chronicler/

https://medium.com/about/9e53ca408c48

http://narrative.ly/

https://medium.com/

https://www.readmatter.com/


Storytelling Re-emerges

: a digitally native news outlet, born in 2012, for business people in the new global economy.

: the world's leading progressive business media brand, with a unique editorial focus on innovation in technology, ethonomics (ethical economics), leadership, and design

http://qz.com/

http://www.fastcompany.com/


Quartz


Fast Company


So what were the results of Snow Fall?


Source: Mashable

http://mashable.com/2013/07/12/new-york-times-digital-magazine


Storytelling Must Evolve

Platforms are changingReading environments are changingAttention spans are getting shorter

Source: Irony Design

http://www.ironydesign.com/gallery/idonthaveashortKITTYPHOTOLOGO.gif


About Justin

Justin Gianninoto, Digital Strategist

Justin has a deep history of leveraging digital and social technologies to enhance thought leadership, product and service campaigns for a variety of organizations. With a unique blend of entrepreneurial passion and technical skill, he is actively engaged in New York’s growing tech space. Justin graduated from Binghamton University’s School of Management Fast-Track MBA program, receiving his Masters in Business Administration with dual concentrations in Marketing and Information Systems Management, and his Bachelor of Arts in English, General Literature and Rhetoric.

Read more posts by Justin on sternassociates.com

http://sternassociates.com/author/justin-gianninoto/

http://twitter.com/gianninoto

http://www.linkedin.com/in/gianninoto


About Us

Stern + Associates is a full-service public relations, marketing and digital communications agency specializing in thought leadership programming . Our forward-thinking and holistic Connected Communications® approach fuses the best of traditional media, digital, direct engagement and marketing strategies to help our clients compete in today’s ever-evolving economic landscape. We help them think big, and define, shape and hone their industry- leading innovations. We make those innovations part of the vernacular to generate leads, impact revenue, perception and trust amongst the stakeholders who matter most. Read more

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Sources – Mobile Trends

Pew Internet & American Life ProjectKleiner Perkins Caufield & Byers (KPCB): 2013 Internet Trends ReportKPCB: 2012 Update Report

http://www.pewinternet.org/Reports/2013/Smartphone-Ownership-2013/Findings.aspx







Sources – Snow Fall

Snow FallWhat the New York Times's 'Snow Fall' Means to Online Journalism's FutureHow the New York Times can fight BuzzFeed & reinvent its futureThe good — and the bad — about the NYT’s Snow Fall featureSnow Fall: Finally an articulation for the digerati of what a big, expensive newsroom can doSorry, ‘Snow Fall’ isn’t going to save the New York TimesSnow Fail: The New York Times And Its Misunderstanding Of Copyright

http://www.nytimes.com/projects/2012/snow-fall







http://gigaom.com/2012/12/21/the-good-and-the-bad-about-the-nyts-snow-fall-feature/



http://pandodaily.com/2013/05/13/sorry-snow-fall-isnt-going-to-save-the-new-york-times/




Sources – Storytelling Platforms

Scroll KitAtavist– Creatavist– The Scroll Kit Manifesto

Narratively– The Coffee Chronicler

Medium– Welcome to Medium

MatterQuartzFast Company

https://www.scrollkit.com/

https://www.atavist.com/

https://www.atavist.com/howitworks/

http://www.scrollkit.com/s/O7MsYbD/

http://narrative.ly/

http://narrative.ly/caffeinated-city/the-coffee-chronicler/

https://medium.com/



http://readmatter.com/

http://qz.com/

http://www.fastcompany.com/


Other Sources

Comic (via My Life in the Trenches)The New York Times Digital Magazine (via Mashable)

http://www.mylifeinthetrenches.com/comic/way-too-much-information/

http://mashable.com/2013/07/12/new-york-times-digital-magazine/