2010-2011

Overview & Opportunities

Overview

Portal Page 2

• sweetspot.ca is an online Canadian lifestyle trend-spotting guide featuring original curated content

• Founded in 2004

• Targeted at influential women aged 25 – 54 with a personal income of over $50K/year

• Offers readers an original content website and e-newsletters

• Sweetspot’s tone sounds like your best friend sharing coveted info with you

• Publishes to 5 cities: Toronto, Montreal, Calgary, Vancouver and Ottawa

• sweetspotqc.ca débutera le 8 sept, 2010

• Brands include SweetLife, SweetMama, SweetHome

• Affiliated with Rogers Digital Media

sweetspot.ca/sweetlifeEnglish Overview: • National content includes Fashion, Health & Beauty, Style, Finance

•City Living (restaurants, events, shopping for Montreal, Ottawa, Toronto, Calgary & Vancouver)

•Daily e-Newsletters Mon-Fri and SweetTravel Sat

•67,000 National Subscribers

•120,000 Unique Visitors Monthly

French Overview: • ArtDeVivre (Lifestyle) section

• Original content includes Fashion, Beauty, Shopping, City Living (restaurants, events, shopping & culture for Montreal & Quebec City)

• 3x Weekly Newsletters

e-Newsletter

Homepage 3

sweetspot.ca/sweetmamaEnglish Overview: •National Content includes Style, Gear, Essential for Mom & Kids

•City Living (events, shops, services) for Montreal, Ottawa, Toronto, Calgary, Vancouver

•e-Newsletters M,W,F

•35,000 National Subscribers & 60,000 Unique Visitors Monthly

French Overview: • Maman section

• Original content to include Essentials, Gear, Services for Moms & Kids for Montreal & Quebec City

• 3x Weekly Newsletters

e-Newsletter

Homepage 4

sweetspot.ca/sweethome

English-Only Overview: •Original content includes Design & Décor, Eco-Living, Entertaining, DIY, Recipes

•e-Newsletter weekly roundup Thursdays

•32,000 National Subscribers

•50,000 Unique Visitors Monthly

e-Newsletter

Homepage 5

Our Sweet audience is hooked on our emails and our content…

Over 90% read their newsletters “almost every day” or “every day”

70% have purchased a product they read about

64% have purchased a product advertised

Over 65% have referred friends to sweetspot.ca

Over 70% regularly forward newsletters and finds to friends

Over 80% of sweetspot.ca readers keep an eye on ads & take note of them if they have relevant messages

Our stats speak for themselves…

Higher than average Newsletter Open Rates: 32-37%

Higher than average Sponsored Email Open Rates: 29-35%

Average CTR for Sponsored Email: 7-12%

An Engaged Audience*

*2010 Readers Survey

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Email & Website Media Opportunities

Available in English et en Français

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eNewsletter 728x90

300x250

90x45

Advertorial Text Link (side)

160x600, 300x250 or 300x600

Advertorial Text Link (bottom)

Opportunities Include:

• Ad units within the daily Sweet Nothing eNewsletters include banner ads and advertorial links• Roadblock: guarantees 100% share of advertising voice by filling all ad units with your brand’s message• Pricing varies by sweetspot.ca site section – please inquire with your rep

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Sponsored Email

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200x200 image

150 words of copy

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Certified Sweet

Sponsored Email Packages:

• The advertorial will remain in the ‘Certified Sweet’ section for the duration of the campaign or up to 8 weeks/2 months• Supported by two (2) eNewsletter advertorial text links

Website Media 728x90

300x250

160x600

Bottom Line

Advertorial Insert

300x250

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Custom Opportunities

Available in English et en Français

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Site Sponsorship

sweetspot.ca/mysweetbaby: • Fully sponsored, original content website

• Bridges the gap between SweetMama and a big baby site this brand also sponsors

• Content focuses on stages: Pregnancy, Infant, Baby, Toddler

• Editorial, Branded and Advertorial content

• Resides within the Sweetspot community, not needing to drive to corporate

• Sponsor invested SEM budget to drive to MySweetBaby for increased ROI

Homepage

Creative Examples

Section Sponsorship

Section Integration Package Includes:

• Full Section Sponsorship – section anchored on the LH Nav bar • Content creation • Production of co-branded creative• Roadblock all sponsored pages; guarantees 100% share of advertising voice by filling all ad units with your brand’s message• Scalable media package to promote sponsor’s content• Contest component to build community and buzz• Press Release •Pricing varies by sweetspot.ca site section – please inquire with your rep

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Content Sponsorship

Content Integration Package Includes:

• Content creation • Production of co-branded creative• Roadblock all sponsored page; guarantees 100% share of advertising voice by filling all ad units with your brand’s message• Scalable media package to promote sponsor’s content• Anchored in “Certified Sweet” section and other content sections if applicable• Pricing varies by sweetspot.ca site section – please inquire with your rep

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Contest Sponsorship

Contest Package Includes:

• Sweepstakes or Comment-to-Win contest• Idea generation, build, host, execution, management, fulfillment• Opt-ins• Contest Listing and Sweet Deals Listing• Production of co-branded creative• Roadblock all sponsored pages; guarantees 100% share of advertising voice by filling all ad units with your brand’s message• Scalable media package to promote contest• Perfect on it’s own or as a complement to a custom content integration• Pricing varies by sweetspot.ca site section – please inquire with your rep

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Weather Tool Sponsorship

• Branded Weather tool on every page of the website

• Branded forecast pop up box; logo is clickable

• Perfect branding component as a standalone sponsorship or as a complement to a custom content and/or media campaign

• Mobile Application can be created

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Cost-Per-Wear Web & Mobile Application Sponsorship

• Website application with branded buttons integrated with applicable content• Mobile Application • Perfect branding component as a standalone sponsorship or as a complement to a custom content and/or media campaign

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Thank You & Have a Sweet Day!

Candice KirkbyAccount Manager

416.922.7772

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