kind spotting

kind spotting an illustrated guide tocelebrating the kindnessaround you

Since day one, KIND has been on a mission to make the world a little kinder. We call this the KIND Movement. Over the years, we’ve tinkered with different ways of bringing this mission to life and have learned a lot about the magical power of kindness: to enrich both the person being KINDED as well as the one doing the kind act. This year, we reached an important milestone: our community has inspired and performed more than one million kind acts. But we’re just getting started! We hope to make kindness a state of mind. Our next step on this journey is to make it more fun to spot and celebrate kind acts, big and small, every day. Join us by recognizing kindness towards you and those around you. We hope you have a #kindawesome time helping us make this world a little kinder, one act at a time.

Daniel LubetzkyCEO & Founder, KIND

kind spotting\kīnd spätiŋ\the act of observing and celebrating kind acts between humans within their natural habitat—yay!

This book is a collection of kind acts and some of the places you can find them. Use it as a guide to celebrate the kindness that’s happening all around you every day.

Happy kind spotting!

table of kindnesschapter 1: kind spotting at home

chapter 2: kind spotting on the job

chapter 3: kind spotting online

chapter 4: kind spotting on the road

chapter 5: kind spotting at the airport

chapter 6: kind spotting in the city

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kind spottingat homeIt’s where the heart is, so naturally it’s a great place to start spotting kindness.

chapter one

getaway greenthumbin’While the neighbors are on vacation, one very watchful eye keeps the houseplants happy and well hydrated.*

*Act is only kind if greenthumber is invited into home. In all other occurrences, contact authorities immediately.

kind spotting at home

other getaway niceties

feed the cat

get the mail

sidewalk saviorSnowy suburban sidewalks are nothing to smile about. Spot this kind samaritan as they burrow a way to snowless sanctity for all their neighbors.


hot zone helpThis caretaker serves hot tea in a common cold world.


kind spottingon the jobWhile you aren’t supposed to play games on the clock, you’re totally allowed to spot kindness in between spreadsheets.

chapter two

SERIOUS

hold it!One strong arm extends bravely to keep the 8:30 am Monday morning meeting from disastrously turning into the 8:35 am Monday morning meeting.

kind spotting on the job

SERIOUS

other hand-saving elevator savers

briefcase KIND® barcrutch “Serious BusinessMagazine”

Office conversations around the world would run dry without the swift action of this water cooler crusader.

changing the coolerkind spotting on the job

“I have a really big water bottle and I don’t have to feel guilty about filling it up!”

- Kevin, Designer

“If the water cooler was empty, I’d have nowhere to discuss last night’s episode of Vampire Zombie President.”

- Nick, IT Department

“Suzanne’s arms are so strong!”

- Heather, Human Resources

“This water is good!”

- Aaron, Marketing

the coworkers love it

Doors open at 8:30 am sharp, Monday thru Friday. Except when Carol’s driving—she runs a little late. Woo!

carpool party!!!!!!!!!!!!!kind spotting on the job

other carpool parties

motorcycle & sidecar

clown car

newly leased sedan

bicycle built for three

Those noble few, brave enough to stand before their uncertain peers and say, “Today, let’s do Thai.”

taking the lunch leadkind spotting on the job

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DeloresPasadena, CALast seen feeding almost expired parking meters with quarters from her floral print coin purse.

EdmundAbington, PARecently spotted stacking the deck in his grandson’s favor while playing W-A-R. He still won.

CharlieDetroit, MIIdentified as the sole perpetrator of holding the door for a bus-load of tourists exiting a rest stop.

caught being kindkind bit

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1

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Hermelinda Jacksonville, FLSuspected of bringing snacks for her entire office after getting through a big project.

Caramel Almond & Sea Salt KIND® bar Atlanta, GAAccused of selflessly offering itself to a man who didn’t have lunch before his 3-hour meeting.

FrankBrooklyn, NYBusted giving the neighbor’s dog a treat every time they rode the elevator together.

kind spottingonlineThe internet is a constantly expanding interconnected web of kindness ready to be spotted. Well, kindness and cat videos.

chapter three

2524

crushing the coolerAquia consequi aut id ut minci aut apelese ctempor esequod qui accae ipsum fuga. Nequiandi nonse consequide omnis dolorum et fugit optae volo con nobit elestis sinctur? Natem voluptae simpos as ipsam quis ad quam, con et, occus.Picatem oloreicia doluptae lab in perrorempor repedit auta dollore nisquodia quat rerspienda plam que res mi, sequam volorem faciendis del ius dolorit dolupta tesequi aniste moluptas illorist.

Es dolessi tiatqui voluptior sed untem quibustiscia plamustrum qui quo volupti bla volorrovid quam quatum.

The kind troll lurks online waiting for a post to pounce on—with smiley faces and kind comments of course.

kind trollingkind spotting online

2524

crushing the coolerAquia consequi aut id ut minci aut apelese ctempor esequod qui accae ipsum fuga. Nequiandi nonse consequide omnis dolorum et fugit optae volo con nobit elestis sinctur? Natem voluptae simpos as ipsam quis ad quam, con et, occus.Picatem oloreicia doluptae lab in perrorempor repedit auta dollore nisquodia quat rerspienda plam que res mi, sequam volorem faciendis del ius dolorit dolupta tesequi aniste moluptas illorist.

Es dolessi tiatqui voluptior sed untem quibustiscia plamustrum qui quo volupti bla volorrovid quam quatum.

“You would post this … because you’re awesome!”

“Guy above me is awesome for liking this too”

“ :) ”

A simple click on one, mostly unrecognizable photo, and this mom’s heart melts a little bit more.

liking mom’s photoskind spotting online

mom’s favorite filters

add thumb un-focus crop recklessly post twice

telescopekind ahoy!

x-raysee the kindness insidemonocle

the fancy kind

magnifying glass for the smallest acts of kindness

tools of a kind spotterkind bit

spy camcovert kind spotting

night vision goggleskindness doesn’t sleep

camerasay, “kind!”

dronemilitary-grade kind spotting

kind spottingon the roadBuckle up, check your mirrors, and keep your eyes on the road—because there’s kindness coming your way.

chapter four

classic! kindnessThe oldest kind act in the book (this book): Helping the elderly cross the street.

kind spotting on the road

suburban street kind

incredibly busy street not advised

busy streetvery kind

elm street runnnnnnn!!!

kind crossings

kind spotting on the road

With nothing more than a gesture and simple depth perception, an un-parallel park is narrowly avoided.

back up backup

the “Perpendicular Park” the “Not a Spot”

parking without “back up backup”

the “It Fit”

STOP STOPSTOP

STOP STOP

The universal gesture of automotive kindness. Let’s see it in action.

1 2 Raise left hand out windowSlow vehicle to a stop

g’aheadkind spotting on the road

STOP STOPSTOP

STOP STOP

3 4 SmileMove hand left to right in a gesturing motion

the “smoke signal”the “stone tablet”

[thanks]

thanks through timekind bit

Dearest Reginald, thanketh thee for mailing me that funnyeth photograph. Doth hath no idea how much l lol 'deth.

Sincerely,your bro,Bartholomew

the “quill and parchment” the “smartphone”

thanks

kind spotting at the airportThere’s a whole world out there full of kindness to spot—just don’t forget your passport.

chapter five

see ya later toilet paperAn embarrassing bathroom souvenir is removed in an instant with a big step from one little strappy shoe.

kind spotting at the airport

Moon Landing1969 CE

Tutankhamun1320 BCE

King Arthur480 CE

famous tp removals

make way for the middleThe middle seat comes with enough baggage. These select-premium-upgrade fliers sacrifice their armrests in the name of kindness.


for the familyFlying is already stressful enough, without being separated from your family. Thankfully, there are kind people willing to play musical chairs at 30,000 ft to make sure row 25 is a family affair.


dwi’nhoffi

dy het!

i likeyour hat!

saya suka topimu!

flott húfa!

awusemhle umqwazi wakho!

m’agrada el teu barret!

gostei do seu chapéu!

kindness in any languagekind bit

ich mag deinen

hut!

我喜欢你的帽子!

j’aime ton chapeau!

¡me gusta tu sombrero!

мне нравится

ваша шапочка!

pidän hattu!

kind spotting in the cityA higher population density just means more chances to spot something kind.

chapter six

open sesameAlakazam! No, it’s not magic—it’s just someone opening the door for a stranger. It’s easy, it’s on the way, and of course, it’s kind.

kind spotting in the city

buzzbackThe best things in life are free, or more specifically, about $2.00. Except when this kind line-goer decides to pass a cup back. Boom!


a kind powerupWhen phones are running on empty, this kind stranger appears with a full heart and a spare charger.


common culinary clingers

the hard truthA long day averted with one mildly awkward conversation from a kind person.


seeds and nuts

kale, spinach, swiss chard, and other trendy leafy greensa carrot

“Hey, you look really nice today.”

and the kindness continues

now celebrate the kind acts you spot

or, go online to howkindofyou.com to send one digitally

and we’ll send them a small token of our appreciation

give a kind-doer a #kindawesome card

kind spotting

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