@buckers 20 things a brand can only do in digital

@buckers ‘Digital’ is a bit old fashioned…

@buckers What we are building has changed

@buckers Digital marketing has a lot going on…

Capture Create See

@buckers Digital marketing has a lot going on…

Location Reality Physical

@buckers Digital marketing has a lot going on…

Experience Engagement

@buckers Building brands in digital is different

Capture - Create - See - Location - Reality - Physical - Experience - Engagement

@buckers Building brands in digital is different

Physical and mental availability

@buckers How does digital build mental availability?

1. Achieving

high reach, frequency

2. Getting noticed

3. Developing distinctive

assets

4. Building brand

familiarity and liking

5. Interactions that build &

refresh memory

structures

@buckers

@buckers Achieving high reach and frequency

You can reach more people

across all groups

It’s more than a channel – interaction

purchase and consumption

You can have a continuous

presence – not always on but always there

It grows in importance everyday

@buckers

@buckers Getting noticed

Virtual is becoming real.

Real is becoming

virtual

It provides permissioned experiences

You can help people

communicate where they are

in their lives

It’s more than communications

- digital has become fashion

@buckers

@buckers Developing distinctive assets

You can be truly

consumer centric

It does the full

spectrum of brand building

Efforts to optimise are

rewarded

Video is a rich and

immersive experience

@buckers

@buckers Building brand familiarity and liking

You can move people more

quickly towards the desired

action

You can engage across multiple

platforms

Liking increases the desirability and value of

products

From ROPO to research everywhere,

purchase anywhere (REPA)

@buckers

@buckers Interactions that build and refresh memory structures

You can be contextually

relevant

You can harness

advocacy

Digital has become

services – solving

consumer needs

Data becomes insights that

inform decisions

@buckers

@buckers Thank you @buckers