7 Ways to Use Social Mediato Build Stunning Business and Personal Brands

I Will Tell You The TruthToday’s Truth

We’re In This Together

Why Social Media is Smart Business

Social media is Mass Media

The World According to Social mediaChina

IndiaUnited States

Indonesia

It’s Not Just Kids

Social Media Gives Consumers Power

Customers Want To Interact

93% of Americans believe a company should have a social media presence

85% believe a company should be active with customers in social media

56% feel a stronger connection with companies they interact with in social media

Cone research of 1000+ americans. September, 2008

A New Way to Market

The Old Way: Use

Targeting to Convince

The New Way: Use Human

Engagement to Drive

Preference and Loyalty

7 Ways To Use Social media

1. Reputation Management

Pay Attention

1,311,407 views & counting

REact Fast

In just a few days, Domino’s reputation was damaged. The perception of its quality among consumers went from positive to negative since Monday, according to the research firm YouGov.

REact At The Flashpoint

Fired and Arrested. Store Shut Down and Sanitized.

Social Media Makes Bad news

Good News

Opportunity To Win Back Trust

an absolute horrible stay.

staff was consistently rude

saying “NO” was a

constant occurrence

concierge’s directions sent us

all in the wrong directions

building needs major touchup

staff really needs some training

Easy Listening

Set Up RSS Listening Post

Key Ingredients

search.twitter.comblogsearch.google.com

backtype.comboardreader.com

Alerts

tweetbeep.comgoogle.com/alerts

Advanced Listening

Good Reports

techrigy.com

Most Functionality

radian6.com

Easiest To Use

scoutlabs.com

2. Customer Service

The New Help LinE

Exceed Expectations

Customer Service IN Public

Twitter And Blogs

3. PUblic Relations

Who Is The Media?

120,000 New blogs Per Day

“Serious” journalism will die

Media will be dominated by

personalities, opinions

Coverage will be cursory, instant, and increasingly salacious

The Bad News

Access To Media You Never Had

Before

Democratization of Reporting

Every Customer is A Potential Journalist

Using Social Media For Sources

Access To Media

Delivered Right to Your

INbox

helpareporter.com

Media Directory

muckrack.com

The New Press Release

pitchengine.com

4. Customer Acquisition

Social Media Campaigns

thegreatschlep.com

Kill features And Benefits

What’s the One Thing That Makes Your Company Interesting?

Tips for Social Media Campaigns

1. Have a Beginning and an End

2. Promote Online and Offline

3. Be Smart About Search

4. Have a Strong Offer

5. Make Participation Easy

6. Make it Easy to Tweet

Integrated Campaigns

Offer-Based Campaigns

Contests Made Easy

contestmachine.com

5. Customer Loyalty

Create Brand Communities

Co-Ownership Preferred

Engage Your Customers

1. Communicate

2. Tie Outposts Together

3. Contests

4. Call to Action

5. Exclusive Content

6. Research/Survey

7. Combine Online/Offline

Activate, Don’t Collect

6. Thought Leadership

Everyone Has Expertise. What’s Yours?

Atomize And Distribute Content

Blog

convinceandconvert.com

Effective Search Optimization

Search Term Research

google.com/insightsgoogle.com/trendswordtracker.com

Build Keyword Density

Search Results Monitoring

authoritylabs.com

Video Blogs

winelibrary.tvvimeo.comviddler.com

youtube.com12seconds.tv

EBooks

kristensraw.com

Podcasts

eagle1037.fm/Flagstaff-Podcasts

Webinars

offmadisonave.com/webinars

Linkedin Answers

linkedin.com/answers

Yahoo! Answers

answers.yahoo.com

Google Knol

knol.google.com

Slideshare

slideshare.net

Yelp, etc.

yelp.com

7. Networking

Today Is A Dying Breed

There Is No Local

Connect With More and Different People

Social Media

Phoenix

Flagstaff

PR

MusicFood & Wine

Understand Your Spheres

Pick Your Horses

The New Big 3

Think Vertical

226 Groups with “Arizona” in Name

Create Good Profiles

1. REal Name

2. Real Photo (Smile)

3. Interesting, But Not Too Interesting

4. Be Keyword Smart

5. LInk To Your Content

Get Active

Social Networking Tips

1. Add Value

2. Share (8x1)

3. Be Personal

4. Ask

5. Don’t Try To “Game” The System

6 Dangerous Fallacies

It’s Inexpensive

It’s Fast

It’s Viral

You Can’t Measure

It’s Optional

It’s hard

JASON BAER Convince and Convert www.convinceandconvert.com/feed @jaybaer

Slides at Slideshare.net/jaybaer