ebedominicana | build movements, not brands | cathryn posey
TRANSCRIPT
Build Movements, Not BrandsHow to use social to inspire your customers
to rally behind you
#EBEDominicana
Cathryn Posey
Tech By Superwomen Founder
@catpoetry
Be a champion
Inspire
Expand your tent
Be a champion.
Use your platform to tell the story of your
customers, to advocate for their needs
and empower them with resources.
Tech By Superwomen champions mentorship
Dove champions real beauty
Video (3 minutes): Dove’s Real Beauty Sketches
http://www.youtube.com/watch?v=XC-
3g_NHQS4
Inspire.
Use your platform to provide inspiration
and motivation for your customers.
Tech By Superwomen inspires
women to connect at SXSW
Nike inspires everyone to find their greatness
Video (32 seconds): Nike: Find Your greatness
http://www.youtube.com/watch?v=6ofLNBWSwc0
Expand your tent.
Reach beyond your current target
audience to bring in new customers and
brand advocates.
Tech By Superwomen
expands the tent
“The door to power opens from the
inside.”
-Sandi Posey
Disney and the Doc McStuffins
sensation
Image: NYT article
Video (31 seconds): Doc McStuffins Disney Preview
http://www.youtube.com/watch?v=JHKaplDcGag
Don’t go it alone…
Go farther by by building a
movement that inspires your
customers to join you.
#EBEDominicana
@catpoetry / Tech By Superwomen
www.techbysuperwomen.com