building great african brands and global brands in africa. · we build great african brands and...

Building Great African Brandsand Global Brands in Africa.

Brand Leadership is an indispensablestrategic partner for global and Africandecision-makers and brand-builders.

Building Great Brands

We Build Great African Brandsand Global Brands in Africa.

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Building Great Brandsbrandleadership.com

We Build Great African Brandsand Global Brands in Africa.


Inspire a great Africa through brands.

Vision

BUSINESS NEEDS

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What we do.

Building Great Brands [email protected]

Building Great BrandsBuilding Great Brands

Brand Leadership is uniquely positioned to deliver an integrated and aligned internal and external brand-led turn-key solution

BRAND DEVELOPMENT

BRAND ACTIVATION

BRAND MANAGEMENT

DISCOVERY DISTINCTION

RESEARCH BRAND ROLLOUT

DELIVERY

STRATEGY DESIGN

CREATIVE MEDIA PUBLIC RELATIONS AND EVENTS EXPERIENTIAL DIGITAL

BRAND VALUATIONINTELLECTUAL

PROPERTY BRAND

TRAININGEMPLOYEE

ENGAGEMENT

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BRAND DEVELOPMENT

• Insight into the market, customer or competitive environment.

• Roll-out the brand across key internal and external touchpoints.

• Develop a unique value proposition or brand strategy.• Design an identity that expresses the essence of the

business’ vision or strategy.

• Research and Polling• Strategy: Positioning, Architecture, Segmentation

Naming and Communication• Brand Identity Design• Rollout

BRAND ACTIVATION

• Bring the brand alive in the marketplace• Engage with customers and other stakeholders across

various media channels.• Build and/or enhance relationships with and

reputation among stakeholders.• Deliver the brand across new media channels.

• Creative (Advertising, Design & BTL)• Media• Public and Stakeholder Relations• Event Management• Digital• Publications

BRAND MANAGEMENT

• Measure the impact of a brand on the bottom-line.• Protect the businesses’ valuable intellectual property

assets.• Enable stakeholders to deliver the brand consistenty.• Inspire and empower stakeholders to understand and

champion the brand.

• Brand Valuation• Intellectual Property• Brand Training • Employee Engagement• Corporate Identity Standards

BUSINESS NEEDS SOLUTIONS

We provide solutions that help clients build valuable brands and businesses



What we havedelivered.



Building great brands in Africa

years


Kumasi Metropolitan Assembly


Higher Education

Financial Services

GovernmentSOE, Politics

& Public Sector

Sports Destination FMCG & Retail

• Unisa• University of Botswana• Wits Business School• University North West• Polytechnic Namibia• University of the Free

State• Brand Leadership

Academy• IMM

• Zanaco• Standard Bank• SARS• GIPF• Indwe Risk Services• RCS• Mercantile Bank• IFA• Momentum• Road Accident Fund • uBank

• Ghana• South Africa• National Democratic

Congress (Ghana)• CORD (Kenya)• Government

Communications Information System

• Royal Swaziland Sugar Corporation• Coega• Denel

• Cricket South Africa• Special Olympics• Kaizer Chiefs FC• My Personal Trainer

• Brand South Africa• Brand Ghana• Cradle of Humankind• City of Kumasi • City of Rustenburg• ICC Durban• Gauteng Film

Commission• Sun International• Ekurhuleni• City of Johannesburg

• ABI• Meat Junction• V&A Waterfront • Front Cover

Media Transport, Freight & Logistics

IT, Telecoms & Electronics

NGO, Advocacy& People

Resources & Energy

Professional & Investment

Services

• Financial Mail• Business Day• Weekender• Windhoek Observer• SABC 3• Mail & Guardian• Agoo• City Press• DStv• Strika• Film and Publications

Board

• Transnet• PRASA• YARONA - Rustenburg

Rapid Transport• SA Express• General Motors• National Ports

Authority• Metrofile• Fleet Africa• Autopax• Congo Express• Gautrain

• Apple• MTN• Telecom Namibia• GetMo• Kestrel• Sizwe IT• E2E• CZ Electronics• Mint• E2E

• AGRF• AGRA• Helen Suzman

Foundation• Gina Din Foundation• Business Leadership

SA• Brand Africa• Hanna Tetteh• Selane Family• ADF• OR Tambo Foundation

• ABB• AngloPlatinum• De Beers• Sekoko• Afrox

• Sizwe Ntsaluba• Gobodo• Pamodzi• Identity Partners• Brand Leadership• IHOP


We have delivered brand-led solutions for over 100 African and global brands across diverse industries and marketsin the private and public sector in Africa.

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Selected Brand Leadership EngagementsBRAND MANAGEMENTBRAND ACTIVATIONBRAND DEVELOPMENT

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V&A Waterfront



A Synopsis of a Decade of Building Great Brands in Africa

Event branding, program development, and participants management for AGRF gathering of African Heads of State and 1,200 agribusiness stakeholders.

Segmentation strategy to maximize tax compliance, communication and collection among High Networth Individuals.

Public Relations strategy and activation for one of the largest producers and distributors.

Place brand positioning, identity and implementation framework for the Republic of

Ghana, in the world.

Political branding strategy and implementation of election campaign that returned the NDC to government in 2008 and 2012 re-election campaign.

Conceptualization and activation of experiential mobile zones across all South African airports to leverage MTN’s FIFA World Cup South Africa sponsorship.

Re-naming (SARCC to PRASA) and branding of South Africa’s intermodal (rail and road) public transport service, development of universal way-finding system, and integrated launch.

Re-branding, re-naming of divisions, identity and activation to align Africa’s largest bulk freight State Owned Enterprise brand with strategy of ‘one vision one company’.

Sponsorship strategy and alignment of sponsorship rights and obligations agreements for Africa’s largest banking group.

South Africa2006

Tanzania2012

South Africa2006 - 2009

South Africa2014

Ghana2011 - 2012

Brand strategy, identity, store design and franchising concept for first meat fast-food brand.



Ghana2008 - 2012



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Facilitation and development of integrated marketing strategy.

Advertising, media strategy and internal branding for Zambia’s largest bank.

Integrated advertising, retail and influencer campaign for official launch of Apple and Apple iPod in Africa.

Branding of the merger of UNISA, Vista and Technicon SA to create the 10th largest mega-university in the world with 300,000 students.

Re-branding and re-launch of University of Botswana to position it as a global institution of higher learning.

Facilitation of alignment of personal brand with corporate brand for sales team responsible for $5bn global sales.

Visual expression and communication of corporate values that underpin the world’s leading platinum producer.

Alignment of the Cricket SA national emblem with national sports identity (Protea), and visual alignment of Cricket SA portfolio of competitions.

Brand positioning and brand architecture for Namibia’s fixed line operator.

Place brand positioning, identity and implementation framework for the Ghana’s second largest city, capital.

Kumasi Metropolitan Assembly

Swaziland2009

Zambia2012

Global2008


South Africa2005

Namibia2005

Botswana2007

Global2009


Ghana2013 - 2014

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Re-positioning, renaming and-branding mining bank TEBA to broaden its appeal beyond miners, retail branch design and activation across communication, environment and people. The new promise, “Growing With You,” captures essence of the banks’ new positoning as a bank for miners, their families and adjacent markets.

Design of exhibition showcasing 100 years of the Union Buildings and the various South African presidencies since 1910. The Union Buildings, located in the capital city of Tshwane (Pretoria), designed by Herbert Baker, are the seat of government for South Africa .

Assessment, consolidation and design of the government of South Africa architecture to reflect the Coat of Arms as the primary identity for government, and development of identity manual for government departments and relation to the Presidency.

Re-branding of regional national airline to differentiate it from but leverage association with SAA.

Branding of regional DRC airline aligned with SA Express.

Branding of the fuselage, food packaging, and implementation of integrated campaign.

Democratic Republic of Congo

Development and facilitation of training program to create awareness, understanding and advocacy of South African brand among public sector staff, media, corporate and citizen stakeholders.

South Africa2010

South Africa2007




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What distinguishesBrand Leadership?


Namibia

Swaziland

Botswana

Zambia

Uganda

DR Congo

Nigeria

Ghana KenyaEthiopia

Morocco

South Africa

Brand Leadership Group hasserved various markets in Africa.


Africa is in everything we do. [email protected]

Our refreshingly unique approach:'Africa Inside ' enables us to provide world-class solutions grounded on deep African insight of local markets and needs. t

Think Local. Act Global.TM

®

Local Insight. Global Capability.

We are members of WorldWidePartners Inc. Established in 1938, WWP is the world’s 10th largest agency network with over 100 independent agencies in over 50 countries in the world. The WWP network enables us to deliver world-class solutions worldwide with absolute control and local insight.

Expertise and experience in building great brands across public, private sectors and African markets.

Integrated approach and turn-key solutions: reseach, strategy, implementation & evaluation.

African insight and experience: Africa Inside™ World-class solutions. African Insights.

An authentic African organization.

Passion, commitment and delivery.


Brand Leadership is globally recognised for building great brands and reputations.


Group & Staff membership & accreditations



“Brand Leadership has steered a sensitive and complex matter with a level of technical dexterity and social insight that is rare in the world of higher education.” Professor Jonathan Jansen, Vice-Chancellor, University of Free State

“We have been professionally and diligently served by Brand Leadership in a model agency/client partnership that spannedover the 3 years.” Tiro Holele - Group Chief Strategy Officer, Prasa

“We found their passion for the craft and commitment to understanding Ghana’s unique culture and environment a refreshing investment that has ensured delivery of a global African brand that has been welcomed by all our stakeholders.” Mathias Akotia - Chief Executive Officer, Brand Ghana

“They helped us to deliver a world-class event on time, to the highest quality and under extreme timelines, commensurate with the stature of AGRF.” Mrs. Sylvia Mwichuli, Director of Communications - AGRA & Co-Executive Producer AGRA Tanzania



Engage Brand Leadership to get an inspired advantage for your business and brand in Africa.Brand Leadership Group

Eton Office Park, cnr Sloane and Harrison Streets

Bryanston 2194

South Africa

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Thank You


"The Best Brands in Africa™ have earned their competitive advantage based on a deep understanding and identity with the dynamic African consumer, bringing to market relevant products and services, and building enduring relationships in a way that impacts society, the environment and Africa."Thebe IkalafengFounder & Chief Strategy Officer – Brand Leadership GroupFounder & Chairman – Brand Africa


building great african brands and global brands in africa. · we build great african brands and...

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