great brands create extraordinary experiences

Great Brands Create Extraordinary Experiences

Quotes by Mitch Joel, Mark Di Somma, Adam Toporek, Jeannie Walters, Mike Wittenstein, and

Denise Lee Yohn12/22/2015 1

© 2015 Denise Lee Yohn, Inc.

image credit: Clear Image

http://deniseleeyohn.com/



Customer experience is the ultimate

manifestation of your brand.-- Denise Lee Yohn

image credit: Riverbed Signwords




Every day the expectations of

customers are changing. -- Jeannie Walters

image credit: James Fryer




-- Denise Lee Yohn

Creating great customer experiences is simple but it's not easy; you have to make very deliberate decisions and work at it very hard.

image credit: SGE International




A good customer experience is the

birthplace of word of mouth.-- Mike Wittenstein

image credit: Ignite Spot




Brands can make big, bold promises in their advertising, but it comes down to the little things they do for people in person in the customer experience that really make the biggest impressions. -- Denise Lee Yohn

image credit: Cappas at Intelli Venice




If you don't proactively think about micro-interactions -- those really small moments that make a huge difference that are often overlooked -- and if you don't design the experience for your customer that way, it's really easy to have something be kind of meh instead of magical.

-- Jeannie Waltersimage credit: Simeon Nelson




Brands need to be informed by

customers but led by their brand. -- Denise Lee Yohn

image credit: Stayin’ Safe




Using your brand as a decision-filter is

a basic principle that gets lost.

-- Adam Toporekimage credit: VividLife.me




Being transparent

is an operating philosophy…

-- Denise Lee Yohnimage credit: Larry Keiter

…a way of managing your business, being the same on the outside as you are on the inside.




Great brands have the discipline to say

“no” to growth opportunities that may

produce some kind of short term

benefit but rarely pan out to be

profitable, sustainable, and valuable in

the long term.

-- Denise Lee Yohnimage credit: aviewfromtheright.com




Brand is the least likely suspect when things are going well…

-- Denise Lee Yohnimage credit: Attitudes 4 innovation

and the most likely suspect when things are going badly.




A brand is the handbag of the ego. You take it with you and it says things about

you. -- Marc Di Somma

image credit: Simply Oloni




…could be as detrimental to your business as not growing at all. -- Denise Lee Yohn

image credit: Fruition Partners

Growth at all costs…




Brands of all size can learn

from brands of all size. -- Mitch Joel

image credit: 3miliondogs.com




by Denise Lee Yohn, keynote speaker and

author of What Great Brands Do: The Seven

Brand-Building Principles That Separate the Best

from the Rest (Jossey-Bass) and the new book

Extraordinary Experiences: What Great Retail

and Restaurant Brands Do

http://deniseleeyohn.com

@deniseleeyohn



http://whatgreatbrandsdo.com/

http://deniseleeyohn.com/extraordinary-experiences


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great brands create extraordinary experiences

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